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Internet news authored by John Colascione

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Ad Revenue Down? Here’s the Latest Things That Could Be Affecting Your Revenue

March 24, 2018 By John Colascione 4 Comments

NEW YORK – You might say that declining ad revenue is becoming a typical part of the business; if you feel like you are constantly trying to find new ways to build both revenue and traffic on your domains while increasing the number of channels and ad networks you rely on, you’re far from alone. Publisher revenues are being squeezed across the board, and while sometimes you might even feel that the more web traffic you build, the less it pays out – you’re probably correct in … [Read more...]

Google’s Got Something Facebook Doesn’t; Weather-based Campaign Management

February 11, 2018 By John Colascione Leave a Comment

NEW YORK, NY – The war is on as Google and Facebook aggressively fight for businesses ad dollars, yet for the first time in a while, Google’s got something Facebook probably has not even thought about (yet) and that’s Weather-based Campaign Management. Facebook likely has better targeting with people’s true interests due to the ridiculous of amount of data people share with Facebook, but this weather based targeting sounds pretty interesting. Now you can increase or … [Read more...]

If I Had Just Started With Domain Names Today, I Don’t Think I Would Make It

February 11, 2018 By John Colascione 4 Comments

NEW YORK, NY – When I started in this industry it was the year 2000. The Internet looked very different than it does today, and people were just starting to get acquainted with Google. Search engine optimization was a lot easier to do with most people not having even heard of the term “SEO”. Back then, as a website owner, you were able to take advantage of certain techniques which could easily put you ahead of the majority. Compared to today, there was little competition … [Read more...]

80% of Top 100 Highest .club Domain Buyers Leave Parked, Redirected, or Failing DNS

March 13, 2017 By John Colascione

Next up in a new series of top 100 development potential domains lists is the .club domain. In comparison to top 100 LLL .com Liquid Domains,  top 100 .net, and top 100 .org, I wanted to take a look at some gTLDs to see what buyers are actually doing with them and .club comes to mind first. The team at .club has done a fantastic job in marketing their new gTLD and it will be interesting to see. Sales figures are one thing when valuing domains, but actual development shows … [Read more...]

Think You Don’t Need Those Google Sponsored Results? You’re Dead Wrong!

September 5, 2016 By John Colascione

Think You Don’t Need Those Google Sponsored Results? You’re Dead Wrong!

If you thought that sponsored search results on the top of seach engines were just for those who are hard to find or those wanting to increase brand value you are dead wrong. A research study conducted by Wordstream.com shows just how inacurate this thought process is. Some key take-away information is below. … [Read more...]

by: John Colascione

John Colascione


John Colascione is CEO of Long Island Media Inc., publisher of the largest group of Long Island New York based websites and one print newspaper collectively reaching over a million people per month. He specializes in Website Monetization, authored Mastering Your Website:, and is a key player in several Internet businesses through his holding company SEARCHEN®

In The News

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Popular Stories

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Just Another ‘Go-Nowhere’ Transaction at GoDaddy’s Aftermarket for Domains; WTF?

Yellow Pages Directory Inc.


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Quotes to Follow

The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. – Frank Schilling

Domains have and will continue to go up in value faster than any other commodity ever known to man.  – Rick Schwartz

  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past.  – John Colascione

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