PALM BEACH – My son’s car arrived this morning and delivery has been confirmed via email. We had an agreement that I was sending the car as a gift from South Florida to Georgia, but mom was taking care of the transport fee and choosing the shipper and scheduling it; she chose Ship.Cars, a vehicle transport “marketplace” which is using a new and different domain name ending, likely to improve the chances of being found online.
Ship.Cars is what would be considered a “premium new gTLD domain name” with the “.cars” extension being one of the heftiest in price, around $2,099.00 per year if you shop around diligently; GoDaddy sells them for $2,799.99 –a year.
Ship.Cars is using the new URL not just for their website but also for their email alerts which arrive from firstname.lastname@example.org so this isn’t just a domain name forwarder, framed website, or paid search campaign grab (according to SEMRush, they do not even use PPC to get found), this is complete and full use of their premium “.cars” domain asset.
Interestingly for readers to hear (being that I had the opportunity), I asked specifically about the concern of the “URL” in the shopping process from a “consumer perspective” and whether or not the odd, interesting or different URL ending played any role at all in the decision-making process of choosing this particular company which than farms out the lead to various shippers who make the haul.
The answer was no.
They found the shipper on the Internet; the URL ending in “.cars” was of absolutely no thought or concern whatsoever, and the decision-making process was then simply on price.
About The Author: John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a ‘how to’ book called ‘‘Mastering Your Website’, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®