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Maximizing Marketing Potential With Google Ads (Formally Google AdWords)

March 3, 2024 By John Colascione Leave a Comment

Google AdWords

FLORIDA - Online visibility is paramount for businesses striving to reach their target audience and drive conversions. Google Ads, now known as Google Ads, stands as a powerful advertising platform that enables businesses to promote their products and services across the vast landscape of the internet. However, navigating the complexities of Google Ads requires expertise, strategic insight, and ongoing optimization. In this article, we delve into the fundamentals of Google … [Read more...]

Explainer: Search Engine Optimization (SEO) Verses Search Engine Marketing (SEM)

February 26, 2024 By John Colascione Leave a Comment

Search Engine Optimization (SEO) vs Search Engine Marketing (SEM)

In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]

A Good Name Is Hard to Find, Here Are Ten Fairly Decent .COMs In Auction on Flippa

June 24, 2020 By John Colascione Leave a Comment

PALM BEACH, FL – These days it is no secret that a good domain name is hard to find, especially if you are looking for a “.com” domain name. With over 366 million domain names registered in the first quarter of 2020 (an increase of 4.5 million or 1.2 percent, compared to the fourth quarter of 2019), finding a great name is increasingly challenging. Below are some decent names which are for sale on Flippa.com, one of the busier domains and website marketplaces out there … [Read more...]

Global Epidemic Will Lead To Unusually Good Time to Buy Domain Names

March 25, 2020 By John Colascione Leave a Comment

PALM BEACH, FL – If you have been sitting on the sidelines wishing you had gotten into domain names sooner, now will be a very good time to jump in. Why? Because its going to be a very good time to buy domains – even better than it’s been these last few years. Yes, many know that it has been a buyers’ market for a while now and it’s going to get even better (for new comers and buyers). Here are just a few reasons why it’s been a buyers’ market: Parking revenue … [Read more...]

VPN.com Releases Promotional Sales Video for GEO Domain “SouthernCalifornia.com”

September 22, 2019 By John Colascione 5 Comments

PALM BEACH, FL - Michael Gargiulo, best known for his acquisition of three-letter blockbuster domain VPN.com in which he is an “end-user” for his “VPN” business looks to have something else “pretty big” on the horizon; a domain name brokerage business. Although Gargiulo and I had talked before, I first learned of his brokerage business when I had the pleasure of meeting him “in-person” in Ashville at Rick Schwartz’s domain name gathering at The Omni Grove Park Inn (an … [Read more...]

Why I Shipped a Car with “Ship.Cars”

May 17, 2019 By John Colascione 18 Comments

PALM BEACH – My son’s car arrived this morning and delivery has been confirmed via email. We had an agreement that I was sending the car as a gift from South Florida to Georgia, but mom was taking care of the transport fee and choosing the shipper and scheduling it; she chose Ship.Cars, a vehicle transport “marketplace” which is using a new and different domain name ending, likely to improve the chances of being found online. Ship.Cars is what would be considered a … [Read more...]

Here’s Why You Shouldn’t Purchase an Ngtld Domain Simply for Search Rankings

July 28, 2018 By John Colascione 3 Comments

NEW YORK, NY – Many who read this site will be familiar with the out-of-the ordinary sales of a few new gTLDs recently, one of which was Vacation Dot Rentals. I stumbled onto an old post about it over at Ricks Blog [I enjoy Rick's ramblings and story telling as I am sure many others do: The post was called "Fake site on a Fake GTLD Sale? The tale of “No Results Found” at Vacation.Rentals" - I'm sure you all read it.]   I wanted to see where the site was ranking today … [Read more...]

Think You Don’t Need Those Google Sponsored Results? You’re Dead Wrong!

September 5, 2016 By John Colascione

If you thought that sponsored search results on the top of seach engines were just for those who are hard to find or those wanting to increase brand value you are dead wrong. A research study conducted by Wordstream.com shows just how inacurate this thought process is. Some key take-away information is below. … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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In The News

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Popular Stories

New gTLD? Not So Fast; History Suggests New ‘Right of the Dots’ Could = Total Failure

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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The Evolving Landscape of Search, SEO, AI and the Role of Domains

WEST PALM BEACH, FL - I’ve been in this industry for nearly 25 years. When I first started, most people hadn’t even heard of Google. Today, Google is the single most influential factor in whether a … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Near Identical Domain Used To Scam Over $800,000 With Wire For Real Estate Deal

AUSTRALIA - A South Australian woman narrowly avoided a complete financial disaster after falling victim to a sophisticated business email compromise (BEC) scam that led to the loss of over $800,000. … [Read More...]

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