*** Here Is A List Of Some Of The Best Domain Name Resources Available ***
WEST PALM BEACH, FL – I’ve been in this industry for nearly 25 years. When I first started, most people hadn’t even heard of Google. Today, Google is the single most influential factor in whether a business thrives or dies. That’s been true for over a decade—and it’s becoming even more critical.
Years ago, Google set out to build the best business directory in the world, and they’ve succeeded. Google Maps and local listings now serve as the most powerful lead generators for small and local businesses. Simply having a listing isn’t enough anymore. A well-optimized listing can drive real revenue, while a poorly performing one—or worse, no listing at all—can render your business virtually invisible.
Thousands of businesses are actively trying to influence their Google listings—whether by improving reviews, adjusting their location, or optimizing their presence in search results. Why? Because it matters. Immensely.
I once had a small business client ask what they could do—for free—that would generate real customers. I told them: get Google reviews. Just that. Months later, they called me back and said their business had tripled—solely from encouraging happy customers to leave reviews.
Yes, you can list your business on Bing and Yahoo, but let’s be honest—those platforms barely move the needle. Google remains the kingmaker.
Search algorithms have also evolved dramatically. The days of stuffing keywords into content or relying on keyword-rich domain names are over. Today, Google uses artificial intelligence to analyze your website’s actual value. It looks at user behavior—how long people stay, whether they engage with your content, and how helpful your site is. That’s what determines visibility now.
If users click away quickly, your rankings suffer. If they stay, read, and engage, your visibility improves. In short, SEO is no longer just about technical elements—it’s about user intent, experience, and interaction.
This shift has also affected the perceived value of domain names. While premium domain names still carry authority, they no longer guarantee rankings. Search engines, particularly Google, now focus on relevance and user experience over keyword matching. People don’t just type in domain names anymore—they search Google. And Google isn’t prioritizing your domain name; it’s prioritizing how useful your site is to the query.
We’re also witnessing the rise of AI search tools like ChatGPT. Personally, I find myself using these tools more often than Google—and I’m not alone. Millions of users are now turning to AI platforms for answers.
This is changing the game.
Google is responding by integrating AI directly into search results, often answering questions right at the top—without sending users to any websites. That means fewer clicks, fewer visitors, and more pressure on businesses to adapt.
The upside? AI can also drive traffic—if your business is mentioned in AI-generated content or responses. I’ve already begun seeing referral traffic from AI tools that cite or link back to websites I manage. As AI models increasingly pull data from credible sources, your website could benefit from being referenced in their answers.
That’s why media mentions and press releases matter more than ever. AI tools tend to trust and cite businesses that are publicly referenced in reputable news or PR sources. If you have a legitimate reason to issue press releases, do it. It may not only boost your search rankings—it may also increase how often AI tools mention your business in response to queries.
In short: the rules are changing. But the core principle remains—if you want to be successful, your business must be discoverable. Whether it’s through Google, Bing, ChatGPT, or the next emerging AI tool, visibility is everything.
About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®
A good article which leads to an unmentioned domain opportunity.
Getting found Initially has always been important. However repeat business and free WOM traffic are benefits primarily related to the quality memorability relevance and shareability of your domain name.
That’s right.; Repeat business is incredibly important. Being a creator of businesses, I tend to have little interest in any business that isn’t either built on the expectation of a returning customer, or a subscription model. Businesses that relay on one time services are in a doomed rat-race. In a flooded sea of internet sites, being able to remember a domain name is critical.
Don’t believe the part about people not typing in domain names anymore and just going to Google to search – I make $5,000 to $15,000 per month from simply forwarding domain names I own to affiliate marketing landing pages. I actually forwarded the domain names only one time over two years ago and have been ‘cashing checks’ monthly ever since.
Pick the right industries for affiliate marketing using the right domain names with type-in traffic and you can make money while you sleep with no work – without the help of Google or AI. The right domain names help you bypass those gatekeepers.
Pick the right industries for affiliate marketing —- In rare cases this is probably correct. Especially if your domain converts a recurring buyer. I would imagine the name would need to be exceptional, and the affiliate payout substantial.