PALM BEACH, FL – While I see domain name redirects in play - almost every day, rarely do I see them tied to an obvious tracking campaign as one I stumbled onto this morning. Most know, that it’s no secret using expired domain names as strategic acquisitions can be good for business. Just as in real estate, purchasing a good piece of commercial property will yield existing foot-traffic, likewise, purchasing an existing or expired domain name delivers its virtual equivalent … [Read more...]
Almost 10 Years Now Dealing With Google’s Ambiguous “(Not Provided)” Keywords
NEW YORK – I remember when reviewing my domains traffic statistics was not only informative, but fun. I loved to see how my SEO efforts led to pages bringing in more and more keyword traffic from search terms the pages ranked well for. Such is not the case these days as A) most of the free traffic has dried up due to ads, maps, local listings, etc; and B) Google has removed all the keywords that lead to page traffic (within statistics programs), so its not much fun … [Read more...]
Search Optimization or Sponsored Search, Which One Is Better for My Business?
NEW YORK, NY – Whether a company embarks on typical optimization processes or just gives in and goes straight for Google’s recently re-branded “Google Ads” program is probably a question best answered only by someone who has been watching both of them evolve over the years, because both of them do work, and both can be used to grow your business exponentially, but figuring out which one works better or which will cost more is something the average business owner just has no … [Read more...]
Gargiulo Reiterates Necessity for .COM in New Forbes Domain and Branding Article
NEW YORK, NY - Michael Gargiulo, owner of VPN.com, a group of virtual private network consultants, is also part of what Forbes Magazine calls its “Forbes Technology Council”, an invitation only community for senior technology executives. Gargiulo, who I have begun to follow for his ‘straight-shooter’ domain advice, writes periodically for Forbes Magazine and certainly believes in the value of a great domain name, indicated by his decision in 2017 to purchase VPN.com for … [Read more...]
Here’s Why You Shouldn’t Purchase an Ngtld Domain Simply for Search Rankings
NEW YORK, NY – Many who read this site will be familiar with the out-of-the ordinary sales of a few new gTLDs recently, one of which was Vacation Dot Rentals. I stumbled onto an old post about it over at Ricks Blog [I enjoy Rick's ramblings and story telling as I am sure many others do: The post was called "Fake site on a Fake GTLD Sale? The tale of “No Results Found” at Vacation.Rentals" - I'm sure you all read it.] I wanted to see where the site was ranking today … [Read more...]
More Bad News for Monetization with AdSense; Introducing Lazy-Loaded Ads
NEW YORK – According to a discussion from users over at Webmaster World, it has been found that Google is now utilizing ‘lazy-load’ technology to only load AdSense ads when they are in a user’s actual device view-point. Not only have I personally noticed continual drops recently, but a frustrated colleague who has been monitoring his website decline in AdSense revenue called me up yesterday and pointed out this forum thread detailing the find - which I finally had time to … [Read more...]
Search Engine Optimization (“SEO”) for “CEOs” – ln Layman’s Terms
NEW YORK, NY - About twelve years ago when “search engine optimization” was beginning to get popular, a competing news publisher invited me to lunch at his restaurant to brainstorm about collaborating. It never materialized, but while there and after getting to know each other for a little while, he then turned to me, changed his posture in his chair a bit, sort of gathered his thoughts, and asked me straight out, “sell me on search engine optimization”, “what is it” and “how … [Read more...]
