NEW YORK, NY – Every once in a while I see a real stand-out domain in the new gTLD space and that's what happened last night when I came across an organization called HARNESS, with its address (Harness.space) being utilized in a great way, and to an audience likely to not care much what-in-the-world the ending dot is; it’s the organization that matters, and its purpose. While passionate lovers of this organizations' mission won’t care either way what the new dot address … [Read more...]
Google’s Got Something Facebook Doesn’t; Weather-based Campaign Management
NEW YORK, NY – The war is on as Google and Facebook aggressively fight for businesses ad dollars, yet for the first time in a while, Google’s got something Facebook probably has not even thought about (yet) and that’s Weather-based Campaign Management. Facebook likely has better targeting with people’s true interests due to the ridiculous of amount of data people share with Facebook, but this weather based targeting sounds pretty interesting. Now you can increase or … [Read more...]
If I Had Just Started With Domain Names Today, I Don’t Think I Would Make It
NEW YORK, NY – When I started in this industry it was the year 2000. The Internet looked very different than it does today, and people were just starting to get acquainted with Google. Search engine optimization was a lot easier to do with most people not having even heard of the term “SEO”. Back then, as a website owner, you were able to take advantage of certain techniques which could easily put you ahead of the majority. Compared to today, there was little competition … [Read more...]
False Narrative: The Never Ending Battle to Steal Your ‘Free and Open Internet’
NEW YORK - Media mogul Rupert Murdoch is suggesting that Facebook pay news organizations for the stories posted on its platform. How typical. Rather than news organizations having to innovate to keep up and remain relevant, competitive and profitable, just steal from others innovation. There has been a lot of buzz lately about fake news stories being found on Facebook and Google and traditional media is passing the blame onto these websites for allowing people to share and … [Read more...]
The “Super Secret” to Appraising Your .com Domain Name for 2018 and Beyond
NEW YORK, NY - There have been many changes over the last five years when it comes to Internet domain names. I will say that this pertains to the average domain (web address), not so much a super-premium domain name, but your average .com two or three word domain name. For the most part, pricing has gone down, for whatever reason. Some changes you may have noticed such as: The EMD Penalty: Where Google will not simply rank the domain at the top of search for its exact … [Read more...]
RegistrarStats.com to Shut Down Due to Dwindling Interest? What Say You?
NEW YORK, NY – I received an email the other day about RegistrarStats.com being shut down next month in February (the 19th) and I took special interest in that email notification as I had just used the site the day before to point out some gTLD stats. I never realized that the site was owned by Donuts Inc., but seeing the email notification, it’s pretty obvious. Donuts is a company that has applied for hundreds of new gTLDs and is somehow affording to pay-for and renew at … [Read more...]
Watching Businesses “Begin” with Google
It’s not always about the money, some entrepreneurs might tell you… It’s about the thrill of making ‘Something’ out of ‘Nothing’. Cars Digital Inc. - Dealer Lead Generation & Automotive Advertising https://www.carsdigital.com/ Cars Digital Inc. is an automotive subsidiary company of Long Island Media Inc., a certified CDK Global Partner, registered BBB Company and Google Certified Agency. The mission of Cars Digital is to develop proprietary tools and … [Read more...]
Top 100 Domain Sales for Names Containing the Word “News” Past 5 Years (NameBio)
NEW YORK, NY - News is a hot commodity these days, especially with the birth and buzz around Fake News turning elections. Fundamental change is what's happening out there in the News content landscape, and its especially influential when powered by syndication giants such as Bing News and Google News, who make stories reach thousands - quick. Yep, just about anyone with a good writing educate, great looking site and/or a cool looking domain name can find themselves nearly … [Read more...]
Should You Support Net Neutrality? Yes or No? Internet Content Discrimination
Layman Terms: Net Neutrality rules prevent "Internet Content Discrimination" NEW YORK, NY - There are probably many people out there who hear about this Net Neutrality debate and do not know which way to lean on the issue, or they are simply not sure if they would be better off supporting it, or if they would be getting duped if they didn't. I wanted to details some very simple examples of what the Internet would be like with no Net Neutrality, which we do … [Read more...]
Search Engine Optimization (“SEO”) for “CEOs” – ln Layman’s Terms
NEW YORK, NY - About twelve years ago when “search engine optimization” was beginning to get popular, a competing news publisher invited me to lunch at his restaurant to brainstorm about collaborating. It never materialized, but while there and after getting to know each other for a little while, he then turned to me, changed his posture in his chair a bit, sort of gathered his thoughts, and asked me straight out, “sell me on search engine optimization”, “what is it” and “how … [Read more...]
I’m Going Save Lots of Money on My Domains; Here’s How You’ll Save Too
NEW YORK – Unless you have been living under a virtual rock for the last year or so, you should be well aware that the “Google Gods” will be forcing everyone to secure their websites with SSL Certificates or an ugly message will appear on-top of browsers letting users know that the site their visiting sucks-ass (I know, I'm stretching here) and shouldn’t be trusted as much as some other sites around the web. I call them Google Gods, because they maintain that … [Read more...]
A Look at the Top Performing “Alternative” Top Level Domain; What’s Up with .XYZ?
NEW YORK, NY - It’s now been near two years from when Google’s new parent company Alphabet Inc. decided to launch their new corporate website on the .xyz domain, naming it abc.xyz. It’s also been near two years from when .xyz founder Daniel Negari forecasted that Google’s surprising move would effectively end .Com dominance worldwide. Not much has happened. Aside from the 5.2 million .xyz domain names registered, according to NameStat, it has done nothing but decline since … [Read more...]
Greatest Benefits of New gTLDs is PR, Temporary “Buzz Factor” “Link Equity”
NEW YORK, NY – A long time ago, say, 8-10 years ago, to effectively market a website on the Internet you needed to know how to do some very basic SEO (Search Engine Optimization) and you needed to acquire lots of inbound links to your site – from just about anywhere you could find them, and when you understood this and utilized it, you could reap tremendous reward from search engine traffic. This is because if you simply acquired or purchased enough inbound links to your … [Read more...]
Forget That: Bing Wants Users to Ignore Ending .Com Domain Extensions
NEW YORK, NY –They say that actions speak louder than words. This holds true with Microsoft’s Bing.com search engine, the second most popular search engine service, which has implemented an interesting change new gTLD lovers may be pleased about; they’ve removed the right-of-the-dot extension in search results for all .com domain names. So what is the subconscious message here? Performing a search on the BING.com search engine this morning, here, New York Eastern Time … [Read more...]
Google to Become Judge, Jury and Executioner on Ad Placement
NEW YORK, NY - There are a number of domainers out there that live and die by the sword – that is, the ad placement sword, where they cut and slice up deep rich (or some even thin) content pages with just the right mix of ads, images and content to keep users entertained while the clicks keep coming in. This is how the developer-focused domainer drives revenue on their blogs and net properties, especially since domain parking revenue dried up. That last thing domainers … [Read more...]
Google Will Pay $22M in Class Action Involving Ads on Parked Domains
NEW YORK, NY – I received an email this morning alerting me that I may be a member of class action suit where Google Inc. will pay $22,500,000.00 in a class action settlement sometime after July 27th of this year. The case is named in the email notification as “In Re Google AdWords Litigation, No. 5:08-cv-03369-EJD” The suit alleged Google failed to disclose to millions of advertisers participating in Google’s AdWords program that it placed ads on sites without developed … [Read more...]
Making Their Mark: “Big Brands” Invest Hundreds of Millions on .Dot Alternatives
NEW YORK, NY - Regardless of what your position is on new gTLD domains "Big Brands" are buying in hook, line and sinker while ICANN is raking in hundreds of millions of dollars on new gTLD fees. Each new application cost its applicant $185,000.00 and with it, an annual maintenance fee of $24,000.00 (yearly recurring). This doesn't include potentially hundreds of generic domains that were applied for and went to auction (I didn't count each one [Full statistics here] … [Read more...]
Basically: How to Make a Good Website from a Domain Name; Layman’s Terms
NEW YORK, NY - Sometimes a simple explanation of how to do something can go a very long way. That is what we are doing this evening, we're going over how the heck to build a website from a simple domain name address. The basics; in layman's terms. First. The first thing you want to do with your project is to pick a good domain name. You want to pick a domain name with keywords related to whatever it is that you are building. For instance, if you were building a … [Read more...]
New gTLD Success Will Be Measured Only by Use; Not Sales, Not Registrations
NEW YORK, NY - This week a new gTLD sale made the news, not because of its great keyword, but due to its high price and its ending extension. The domain name casino.online recently sold for over $200,000.00 at SEDO. This might seem like a domainers dream-sale turning a lucky registrant into an instant success, but it was far from a general availability registration; it was actually a domain name reserved by the registry. So basically, it was, for the most part, a planned … [Read more...]
The Disappearing Act of the Web’s Best Web Directories; Where Are They Going?
NEW YORK, NY – Last week, news began to circulate the search optimization-spear that DMOZ.org, one of the oldest and most trusted web directories ever online, was discontinued forever (as of Mar 17, 2017). DMOZ was considered such an incredible resource, that Google itself mirrored it at directory.google.com, as did thousands of other sites across the net. However, Google discontinued the mirror on July 20, 2011, less than a year prior to announcing its “Google Penguin” … [Read more...]
Just 2% of Top 100 Highest Priced .xyz Domains In Use for Bonafide Services
NEW YORK, NY - According to nTLDStats.com, a data provider offering statistics for new gTLDs, the .xyz domain has the highest number of registrations out of all new gtld domains available. Looking at the highest value sold .xyz domains in all reported aftermarket sales, 98% of them are not developed or show any signs by their owners for development in the future. Out of the 100 domains checked, just two (2) of them are developed with one (1), spring.xyz, looking like it … [Read more...]
Who Needs Domains and Websites Anyway? Google Say’s “You’re A Loser”
NEW YORK, NY - It started way-back years ago when business directory owners noticed that Google looked like it may be starting to get into the local directory game. These cool little listings with pointers on helpful maps started to show up on Google with phone numbers, addresses and links to websites. After a while webmasters started to say “Hey, this is diverting traffic away from my business directory… what’s going on here?” Further down the road, Google began to use … [Read more...]
