NEW YORK, NY – It has been recently discovered, that the single word domain name Prime.com, which had been reportedly for sale in the seven figure range (Between $1M and $5M), at least since 2011, is now intellectual property of tech-giant Amazon.
An exact ‘price’ of the domain is not currently known (although I am sure someone out there is working diligently to try and dig it up), and a ‘financial sale’ is still speculative (yet likely), but the DNS records and WhoIs information reflect that one way or another, the name has changed hands, and it is likely that a transaction well-into the seven figure range has transpired.
Either way, whatever the price, Amazon is a company which need not worry about being forgotten.
According to Forbes, the online Goliath announced its fourth quarter earnings just last month, and for 2017, the company saw a 30% increase in revenue equaling $60.5 billion for the quarter. I’m fairly certain that someone looking to use Amazon’s Prime will find their way to the service.
However, despite Amazon owning many alternative URLs such as prime.online, prime.club, prime.website, prime.site, prime.shop, some of which do not even resolve (prime.shop), these are what is known in the industry as forward thinking defensive registrations, primarily by corporate legal departments, and I’m sure that these defensive registrations are much of what is fueling and accounting for new gTLD statistics. In fact, I’d bet that when comparing actual nGTLD adoption to defensive registration, if that were easy to do, there would be a weak-forecast for alternatives.
Nonetheless, this move by Amazon only lends more credibility to the obvious conclusion; that without your .COM name, you’ll need to return to “Branding 101” because no other alternative will do.
…and transactions like this one, only reinforce.