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Domain History As Google Ranking Factor Highlighted Again in Search Engine Journal

October 13, 2023 By John Colascione Leave a Comment

Google Ranking

BOCA RATON, FL - The history of domain name can have a decisively significant factor in terms of its Google ranking. If a user owns a domain that is new and has never been used before then they essentially have a clean slate, but if the domain name was previously owned and has changed hands – perhaps even more than once – how it was utilized by its previous owner and/or owners could absolutely have an impact on your ranking going forward.  Most people don't pay much … [Read more...]

Would You Rename Your Software Business And Change Web Address For $5.2 Million?

December 7, 2019 By John Colascione 1 Comment

PALM BEACH, NY – In April 2011, a south Sweden based company called “Xcerion” changed the name of its cloud file hosting service to “CloudMe” and registered a U.S. federal trademark for the same moniker. The company had purchased the domain name “CloudMe.com” just three to four weeks earlier; the service had been previously known as “ICloud” and had been operating on the Internet domain “icloud.com” holding a corresponding registered trademark for the term “ICLOUD” … [Read more...]

First Amendment Under Fire as SCOTUS Rules Defamation Claim Can Proceed…

November 25, 2019 By John Colascione 1 Comment

PALM BEACH, FL – A defamation case against a conservative news publisher will move forward after several appeals from the defendant, NationalReview.com, have been rejected by both the U.S. Supreme Court of Appeals as well as at least one local court, the District of Columbia Court of Appeals. Attorney’s for conservative news website the National Review sought for the case, brought by controversial climate scientist, Michael Mann, to be dismissed, citing several First … [Read more...]

A “PRIME” Example That .COM Leads in Necessity; nGTLDs Registered Defensively

March 2, 2018 By John Colascione 1 Comment

NEW YORK, NY – It has been recently discovered, that the single word domain name Prime.com, which had been reportedly for sale in the seven figure range (Between $1M and $5M), at least since 2011, is now intellectual property of tech-giant Amazon. The name, which was originally registered in 1987, shows being parked since 2004 via archive. An exact ‘price’ of the domain is not currently known (although I am sure someone out there is working diligently to try and dig … [Read more...]

“ShoeBuy” Becomes “Shoes” – Walmart Maximizes Domain Acquired in $9M Deal

July 31, 2017 By John Colascione 4 Comments

NEW YORK, NY - Back in April I wrote about the “Category Killer Domain” Shoes.com which was acquired in a $9M transaction by Wal-Mart Stores, Inc. Today, it looks like that investment is being put into good-use by retail giant Wal-Mart. The transaction began in late March of this year and by April 29th 2017, according to the Archive.org website, ShowBuy.com began redirecting to Shoes.com ShoeBuy.com (according to the Archive.org April 29th 2017) Shoes.com … [Read more...]

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John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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The Evolving Landscape of Search, SEO, AI and the Role of Domains

WEST PALM BEACH, FL - I’ve been in this industry for nearly 25 years. When I first started, most people hadn’t even heard of Google. Today, Google is the single most influential factor in whether a … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Near Identical Domain Used To Scam Over $800,000 With Wire For Real Estate Deal

AUSTRALIA - A South Australian woman narrowly avoided a complete financial disaster after falling victim to a sophisticated business email compromise (BEC) scam that led to the loss of over $800,000. … [Read More...]

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