WEST PALM BEACH – If you ever wanted to get yourself a nice flashy city, state or regional exact match GEO domain, right now seems like a good time to take notice of your surroundings. GEO, or geographic domain names are web addresses which are exact match spellings of specific places.
“Premium” GEO domains would be considered either entire countries, states or major cities (ending in a .com), and there are a growing number of premium geographic domain names which are currently on the market, have already changed hands, or are included in large portfolio offerings.
This, obviously, reflects either A) a great time to exit for those who believe the market for these domain names has already peaked, or B) a great time to acquire for those who feel the market yields further potential; getting it just right creates winners and losers.
Looking at what’s out there right now, to measure the market, it appears GEO domain names are in a position of weakness and are experiencing an upward trend of ‘sell’ with more premium GEO domain names for sale, than those being acquired.
If you are looking to get your hands on one or even all of these digital city assets in a Goliath sized land grab, here are some names which are ready to go and are looking to be scooped up:
- VIP Brokerage is offering for sale, on behalf of the owners, Arizona.com, Alabama.com, Tennessee.com and Kissimmee.com (This is the broker who recently sold NorthDakota.com and California.com.
- GeoCentric Media is offering for sale, on behalf of the owners, Scottsdale.com, Houston.com, Denver.com, Detroit.com, StLouis.com, Philadelphia.com, Indianapolis.com, Minneapolis.com, Boulder.com, SanDiego.com, Raleigh.com, Oakland.com, Sausalito.com, Burbank.com, SantaClara.com, Mesa.com, Albany.com, LaJolla.com, Shreveport.com
- Tracy Fogarty’s eNaming is offering for sale, on behalf of the owner, Texas.com, which represents the second largest state in the country.
- According to a press release dated May, 2018, Atlantic Ventures and Floridacom Inc were, and likely still are, seeking buyers for both AtlanticCity.com and Florida.com.
- The site Connecticut.com was included in the 2019 NamesCon and NameJet.com auction and received few, if even a single bid (when I checked it was zero); the name likely remains for sale at this time.
- Last year the owners of Malibu.com engaged M&A brokers Millitzer Capital to run an online auction for the domain which received a high bid of $518k but went unsold.
In contrast, a few recent (2018 or 2019) premium GEO domain name purchases were: California.com, LongIsland.com, Austin.com, NorthDakota.com, SanBruno.com, Southampton.com, Crete.com and Cumberland.com.
There are plenty of businesses out there that could afford to clear the table and grab all of these domain names for sale in a single hoarding if they “recognized the value” or were willing to “take the gamble” at grabbing them all, which, realistically, could probably be done for under $30 million; tack on a couple more and I’ll personally develop them.
RELATED: U.S. State Domain ILLINOIS.com For Sale
About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®
“recognized the value”
Let’s be realistic, no enduser is going to buy a bunch of these names, it is strategy from 20 years ago.
Enduser interest must have gotten very low for so many to be actively marketed by brokers/owners.
Fred Mercaldo says
Lots of opinion. Few facts. Boston.com generated $44M in digital revenue at last report, and alone was valued at $20M. Our Geocentric Media portfolio represents closer to 30% of US population, with incredible numbers of tourists, tourism dollars, and real estate transactions, let alone local business advertising. No, this portfolio won’t be purchased by domain investors; it will however be purchased by an appropriate end user, and will prove to be a bargain in the years to come.
Fred Mercaldo says
John knows the power of a proper Geo name. He did a fantastic job with LongIsland.com. States haven’t historically been strong. Hotels.com now has Orlando.com. I know what I’ve been offered for certain Cities in the portfolio already. It was always a matter of putting the right portfolio together that would make a difference for a major media company. Stay tuned!!!!!
John Colascione says
Boston.com is not representative of what an average acquirer of a geo domain can do as It is owned and operated by Boston Globe Media Partners, the publisher of The Boston Globe. That’s a significant advantage that skews the results of your typical potential expectation. The best end users for these names would probably be newspapers, who have seemed to do well with the ones used.
Fred Mercaldo says
My point exactly. The big boys need to acquire and own the City brands; when they do, significant revenue happens. We’ve all had varying levels of success running major City sites; at its height, Scottsdale.com was grossing $3M per year, all with a staff of 4-5. Shows the power of the brand. But I am not looking for a domain investor to purchase this major portfolio; it will be sold to a major organization that is well funded and desires the best brands in the best markets. And I personally believe the entire portfolio is worth more than the individual entities. Yes, we will see. But the model has been proven….
No real comparison between a 25 year old site (Boston.com) and blank domains.
I don’t think you’ll find an enduser that will buy a whole lot fo geo domains given the current market, it is most likely to be sold one at a time, a group of domains doesn’t really add anything and I think buyers will apply a discount rather than a premium for that. Time will tell.
These are hard to monetize unless you are doing real estate.
Skip Hoagland says
Pure Geo.coms that’s it
They will increase as local media struggle and look for an advantage. These are media assets not just domain names. State.com are not good unless you know how to bid on state marketing Dmo type programs that are funded by millions of excess bed tax money . State.coms are great for car tags as well and big plus for the states
Counties some not all ! Again a government play
Nas Zakaria says
I looked at Scottsdale.com, LongIsland.com and a few geo-related domains you guys are talking about to understand what the chance is for investors. I would say this “Google Maps kills them all.”
If the geo-related domains are only for directory, then the model doesn’t work. Agreed with SativaStaff that it may works for real estate. One other area is Tourism Authority, e.g. Australia.com.