• Home
  • Domains
  • Internet & Tech
  • Security & Privacy
  • Google & Search
  • Editorial Praise
  • Contact

Strategic Revenue - Domain and Internet News

Internet news authored by John Colascione

Register Domain Names

  • Isn’t Print Dead?
  • Killer Acquisition
  • New gTLD Death
  • Online Censorship
  • Semantic Indexing
  • You’re A Loser
You are here: Home / Domain Names / Why You Should Get Your Desired Domain Name Now, and Not Procrastinate

Why You Should Get Your Desired Domain Name Now, and Not Procrastinate

September 12, 2021 By John Colascione 2 Comments

*** Here Is A List Of Some Of The Best Domain Name Resources Available ***

Register Domain Names

Procrastinate

PALM BEACH, FL – This is one of those things that might seem sort of rudimentary, or going without needing to be said, but sometimes, I’m reminded, that things aren’t always as obvious as they seem. Recently, I was speaking with a business owner that was about to make what I believe would be a mistake and they hadn’t thought of it. Hard to believe for people in the business, but for people who are not familiar with domain names or the domain market, it’s just not so obvious to them.

Here is the scenario:

A business start-up begins to build their brand on a secondary domain name, or a Subpar Domain, but they’ve got their eyes on the name, they ‘really want’ – problem is, they are reluctant to inquire about the domain as they are not familiar with the already-owned or aftermarket domain buying process or are intimidated by the potential asking price of the name. It’s unchartered territory. They are not sure about it and figure they’ll just revisit it and figure it out later when they have a more established business and more money coming in.

Huge mistake. What they don’t realize, is that with every email they send, every ad they run, their desired domain – the one they really prefer to have, is potentially not that valuable now, but its value will go up based on their activity… With every ad they run, with every email marketing message they blast out, especially if one of those marketing messages lands in front of the seller.  

If you or a client has a new business and are about to launch it on a Subpar Domain Name, you’re better off finding out how much the better name is now for two very simple reasons:

  1. It will likely cost you more later, and
  2. You might be pleasantly surprised it costs less than you thought.

Here is a true story for you:

I once inquired about a parked domain name for a friend’s business and the owner said there was no price he would accept for the domain name. No price, no offer could come close to a sale. That the name was “priceless” to him – and he would never sell it.

A few years later I mentioned it would probably be a good idea to check in on the name again as it had been a long time since we checked (years). My friend thought it was a total waste of time – plus, he was already annoyed enough how the seller responded the first time and didn’t want to hear it again. I said, let’s just put a $1,000 offer on it and see what happens, maybe he will make a reasonable counter this time, you just never know. So we made the offer.

Low and behold, the $1,000 offer was immediately accepted; it wasn’t even countered. To our surprise, the owner just accepted the offer and initiated the purchasing process and the domain was sold and transferred to us. The domain had remained parked all these years just as it was back then. Seemingly, nothing changed with the domains activity, but what was once priceless, was now $1,000.00.

Turned out the guy that owned the domain passed away and his wife was liquidating all his domain names and didn’t care much about any further potential value beyond the simple easy sale right in front of her. She just took the $1,000.

This was about eight years ago, and he still uses the domain today. It generates leads almost every day; I know because I’m copied on the leads. It’s a four-word exact match on a high value commercial phrase. It’s one of those names you don’t need to do much with, just have a simple site that sits in the search engines, and it works. Pretty rare these days.

So, the lesson here is, get a price on the domain you want now and don’t want until you’ve blasted your new business all over the web; look into it today. Worst thing that can happen is there is a counter offer you can’t afford and you walk away till a later time, or maybe even consider changing your business name, but at least you won’t miss an opportunity if one exists.

John Colascione
John Colascione

About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®

Filed Under: Domain Names Tagged With: Aftermarket, Business, Business Development, Business Ideas, Business Owner, Business Startup, Domain, Domain Name, Domain Names, Domains, Established, Exact Match, Exact Match Domains, Offered, Opportunity, Parked, Parked Domains, Price, Procrastinate, Scenario

*** Here Is A List Of Some Of The Best Domain Name Resources Available ***

Register Domain Names

Comments

  1. YM says

    September 12, 2021 at 9:28 pm

    Good advice and story John.

    Reply
  2. Scott Alliy says

    September 13, 2021 at 11:03 am

    Thanks for sharing. Accurate Domain pricing remains an elusive goal. Partly, as your story indicates is that price is relative to seller needs. To make matters worse many domainers don’t understand the true value of domains they own. I see post after post on LI of domainers bragging about the great ROI on a name they just sold and I cringe when my own experience with over 3k domains and 25 years tells me that if they did about 5 minutes of research they could have easily determined that the gem they just gave away was worth 10x maybe 100x the price they just bragged about. Not only does this assure their wallets remain empty but away they bragging to the world hurts the entire domain industry.
    BrandsTek created a proprietary domain valuation system based on business revenues that any domain investor is welcome to use. Basing domain pricing on business revenues assures that the domain will be valued at a level that the seller will be happy with and that the buyer cannot dispute as they are the one who use the formula to create their own truly realistic offer.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Search This Site

by: John Colascione

John Colascione

Logo
John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

The Published Reporter

The Published Reporter

Fellow Me

Twitter

In The News

  • DNJournal: New Book From Veteran Domainer
  • From Brandable to Exact-Match Geo Domain
  • InnovateLI: Two Deals, One Very Interesting Digital
  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
  • Long Island Media Inc, SmartCEO, Future 50
  • Speakers, Name Summit, John Colascione
  • Speakers, Real Estate Summit, John Colascione
  • 24 Leading Domain Experts Analyze 2017

Popular Stories

New gTLD? Not So Fast; History Suggests New ‘Right of the Dots’ Could = Total Failure

Could Domain Investing Industry End with Legal Provision for Domain “Hoarding”

Does the Domain Industry Suffer From Own Versions of Trumpted “Fake News” Stories?

Websites and Domain Names to Become Insignificant within 20 Years or Less

List of 300+ Cryptocurrency Domain Name Sales and Sale Prices [All Time] (NameBio)

Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

Like These Headlines?

Enter your email address:

Delivered by FeedBurner

T.L.D. Brokerage

Domain Brokers

Domain Reseller

Leaving Cash On The Table? Join The Best Domain Reseller Program (discounts + revenue)

Recent SEDO Weekly Sales List Includes “LLL.org” Domain Name Sale for $35,000

PALM BEACH, FL – According to the latest SEDO.com weekly domain sales report, the three letter “LLL” web address "FTP.org" just sold for $35,000.00. Other recent sales of “LLL.org” … [Read More...]

GOOG To Follow FB With Restrictions On Housing, Employment, and Credit Ads

WEST PALM BEACH, FL - Usually Google is a leader in all things advertising, however, a recent update to policy by GOOG (NASDAQ) will have it following Facebook (FB) where the ad giant will implement … [Read More...]

Data Breach: Unauthorized Party Accessed DoorDash Customer Information

SAN FRANCISCO, CA - According to recent reports, a new data security incident has surfaced. DoorDash, a popular food delivery app, detected suspicious activity from the computer network of a … [Read More...]

Domaining blog recommended by Domaining.com
Copyright © 2010-2021 StrategicRevenue.com - Property of Internet Marketing Services Inc.   FeedBurner: RSS   RSS
By using this site you agree to our Terms of Service and Privacy Policy. If you do not agree, please exit the service.