WEST PALM BEACH, FL - In the world of online marketing, some web addresses aren’t just good — they’re priceless. One perfect example is Fireworks.com, owned by Phantom Fireworks, the largest consumer fireworks retailer in the United States. It’s short, memorable, impossible to misspell, and exactly describes the product they sell. This is the textbook definition of a “category killer” domain name. According to the Internet Archive’s Wayback Machine, Phantom Fireworks … [Read more...]
2025 Digital Real Estate Surge: High-Value Domains Prove Worth With More Big Sales
WEST PALM BEACH, FL - The domain industry is experiencing a surge in high-value transactions, as highlighted in DN Journal's latest report titled "Sizzling Domain Sales Continue to Light Up The Charts With 8-Figure Blockbuster Leading the Way." April 2025 has proven to be a landmark month, with several significant sales reshaping the domain landscape. Among the notable transactions, Icon.com was acquired for $12 million, marking it as the sixth-largest publicly reported … [Read more...]
Increasing Corporate Confidence Equals Bull Market for Premium Domain Names
WEST PALM BEACH, FL – The domain name industry is experiencing a surge in high-value sales this year, likely driven by renewed corporate spending confidence and increased demand for premium digital assets. Industry data and market activity suggest that 2025 could be one of the most active and lucrative years ever recorded in the secondary domain market. According to DNJournal, pretty-much 'the' single leading authority on publicly reported domain name … [Read more...]
GEO Domain Names, Newspaper & Media Companies, Sales Prices, and Usage
PALM BEACH, FL - The purchase of big city, state and/or regional domain names have always been a strategic move for media companies to control their presence and brand in a particular market. For example, The Boston Globe acquired the domain name “Boston.com” in 1995, The Philadelphia Inquirer acquired the domain name “Philly.com” in 2004, and the McClatchy newspaper chain acquired the domain name "Miami.com" in 2005. Additionally, the Tallahassee Democrat, the only … [Read more...]
Why You Should Get Your Desired Domain Name Now, and Not Procrastinate
PALM BEACH, FL – This is one of those things that might seem sort of rudimentary, or going without needing to be said, but sometimes, I’m reminded, that things aren't always as obvious as they seem. Recently, I was speaking with a business owner that was about to make what I believe would be a mistake and they hadn’t thought of it. Hard to believe for people in the business, but for people who are not familiar with domain names or the domain market, it's just not so obvious … [Read more...]
Kentucky Man Who Sold City Site Network for $2.3M In 2014 Selling for Second Time
PROSPECT, KY – It’s not often that a seller gets the opportunity to off-load the same portfolio twice, especially when the sales price is north of $2M, but that’s exactly what is happening with Clark Scott’s “Hello Earth” city site network and its computer software system as well as a U.S. federal trademark for “HELLO EARTH” – all assets of “Hello Earth LLC.” I recently connected with Clark where we discussed the long and interesting history of his unique network of city … [Read more...]
How Am I Supposed to Find A Good Domain Name When They Are Already All Gone?
PALM BEACH, FL – Finding a good, short, “.com” domain name nowadays is much harder than it was in the past, but it certainly isn’t impossible. What you don’t want to do, is listen to bad advice from someone who tells you to go ahead and register an alternative, such as “.net”, “.biz”, or “.info”. Whatever you do, don’t make that mistake, because you will very likely regret it at some point in the future. Unless your business is an ‘organization” you could get a “.org” … [Read more...]
Exact Match Domain Names Yielding “Free Ticket to Ride” Long Over on Search Giant
PALM BEACH, FL – Exact match domain names, URLs which are spelled exactly how a top search term is used in popular verbal expression still work to help boost search rankings well when it comes to Bing.com and Yahoo.com, but on Google.com, it doesn’t seem to matter unless there are powerful “brand signals” in play, such as high numbers of inbound links, frequent references to the URL whether linked or not, and other popular signals such as social media activity with matching … [Read more...]
Investor Land Grab Opportunity Arises from Donuts Registry with Reduced Price gTLDs
PALM BEACH, FL –An interesting opportunity has arisen from new domain name registry company Donuts Inc., which operates roughly 240 new generic top-level domains (gTLDs). Although I am less than a huge fan of new gTLDs, there are industry veterans who do in fact use them in certain scenarios of ‘super premiums’, and you’ll have an opportunity to filter through a list of over 1.1 million names (previously on hold) now being released in a price-drop by the … [Read more...]
Holiday Sites Start to Climb In Traffic As Shoppers Get Set for End of Year Spending
PALM BEACH, NY – It’s just about that time of year and before you know it, “Halloween” will pass, and America will officially enter into its early stages of the “holiday season” when ordinary business begins to slow, and recreation, time with family and friends becomes the focal point of many. You have probably noticed that it seems the holiday decorations are being setup in stores earlier and earlier - and for good reason. Retail sales are expected to top $1.1 trillion … [Read more...]
Savvy Business Owners Know That Great Domain Names Can Grow Your Business
PALM BEACH, FL – I enjoy seeing great use-cases for domain name acquisitions where an end user recognizes the power of a great domain name and how they can help you grow your business. There has never been as much noise and competition to break-through on the Internet than there is right now, and a great domain name can be the ‘differentiator’ in how you stand out in a sea of consumer choice. For example, in reviewing the DNJournal.com year-to-date sales list, you’ll find … [Read more...]
Premium GEO Domain Name Shakeup with High Number of Sales and Offerings
WEST PALM BEACH - If you ever wanted to get yourself a nice flashy city, state or regional exact match GEO domain, right now seems like a good time to take notice of your surroundings. GEO, or geographic domain names are web addresses which are exact match spellings of specific places. "Premium" GEO domains would be considered either entire countries, states or major cities (ending in a .com), and there are a growing number of premium geographic domain names which are … [Read more...]
My Single Long Tail, Exact Match Domain Name Grab at NamesCon Global 2019
NEW YORK, NY – This year I purchased just one Internet domain name at NamesCon, and although a little long in length, I feel it’s a good match and good domain name that reflects exactly what my business does, so this name I acquired as an “end user”. I also purchased it at a very good price – Just $800 measly dollars; for that little I couldn't see not grabbing it. The domain name is InternetMarketingServices.com, which reflects exactly what my newer spin-off business … [Read more...]
Domain Name Biz Uniregistry Scores on Domain Name “DomainNames.com”
NEW YORK - A few weeks ago at NamesCon Global 2019 one of the industry’s best domain names, in my opinion, was acquired by Uniregistry, the brainchild of founder Frank Schilling, who operates the company from its Cayman Islands headquarters. As many in the domain industry were, Schilling was in attendance and won the highest bid on DomainNames.com for $370,000, one of the largest sales in the live auction. The remainder of domains which were not sold at the live event, … [Read more...]
What’s Next? Could Eminent Domain Be Used to Steal Your GEO Domain Name?
NEW YORK, NY – This will be a controversial subject for many if not all domain name owners, however, in light of the France.com domain seizure, every Geographic domain name ‘taking’ could be imminent. Sound insane? Read on. While researching how in the world this atrocity could have happened to the owner of France.com, (Jean-Noel Frydman), as a GEO domain name owner, I wanted to research the possibility of this happening to others, myself included. Since I’m in the … [Read more...]