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Google Promotes Alternative Uniregistry URL in Keyword Planner “How To” Video

May 7, 2019 By John Colascione Leave a Comment

PALM BEACH – Google is a massive giant in promoting things - and it looks like they’ve decided to include some interesting advertising for Uniregistry in one of their search advertising videos called “Get Started with Google Ads: Pick The Right Keywords”, a how-to video about setting up your Google Ads. This video, which was created in 2017, about two and a half years after general availability of the .flowers URL, teaches people how to use the Google Keyword Planner tool … [Read more...]

Domains and Divorce, Are You Prepared for Your Domain Assets to Come Under Fire?

December 28, 2018 By John Colascione 4 Comments

WEST PALM BEACH, FL – This is a very personal post today with thoughts you might find surprising, however, one thing that readers of my site will always get is honesty, good, bad, or ugly; you’re going to have the opportunity to read through the details of my experience on the web – with whatever it may be – and those who read these articles have come to expect and respect my honesty and thoughts where sharing my real world experience on the Internet and within circles of … [Read more...]

Will Internet Remain Safe Place to Invest and Conduct Business in Years to Come?

May 5, 2018 By John Colascione Leave a Comment

NEW YORK – Back in 2016, the ICA, (The Internet Commerce Association) asked me a very important question; they asked what I thought would be some of the biggest challenges the domain industry would face in the coming years. While some might answer that question with suggestions about the difficulties new gTLDs may bring toward branding, or monetization strategies with domain parking from declining CPCs, my answer was likely very - very different than most domainers. This … [Read more...]

RegistrarStats.com to Shut Down Due to Dwindling Interest? What Say You?

January 5, 2018 By John Colascione Leave a Comment

NEW YORK, NY – I received an email the other day about RegistrarStats.com being shut down next month in February (the 19th) and I took special interest in that email notification as I had just used the site the day before to point out some gTLD stats. I never realized that the site was owned by Donuts Inc., but seeing the email notification, it’s pretty obvious. Donuts is a company that has applied for hundreds of new gTLDs and is somehow affording to pay-for and renew at … [Read more...]

Watching Businesses “Begin” with Google

December 19, 2017 By John Colascione Leave a Comment

It’s not always about the money, some entrepreneurs might tell you… It’s about the thrill of making ‘Something’ out of ‘Nothing’.   Cars Digital Inc. - Dealer Lead Generation & Automotive Advertising https://www.carsdigital.com/ Cars Digital Inc. is an automotive subsidiary company of Long Island Media Inc., a certified CDK Global Partner, registered BBB Company and Google Certified Agency. The mission of Cars Digital is to develop proprietary tools and … [Read more...]

Yellow Pages Goes Green ® (Yellow Pages Directory Inc.) Makes Additional Top 100 List

November 15, 2017 By John Colascione Leave a Comment

NEW YORK, NY - A project I have put considerable work and time into over the years has made yet another Top 100 list thanks to https://www.vendasta.com. Vendasta offers a platform for companies that sell to local businesses. Calling themselves, an agency-in-a-box solution, it includes a sales CRM, needs-analysis tools, marketing automation, app services, and white-label fulfillment. The listing, which is very detailed and fairly accurate despite it uses only publicly … [Read more...]

Name Summit Digital Branding Conference; Entrepreneurs, Experts, Domain Enthusiasts

July 31, 2017 By John Colascione Leave a Comment

NEW YORK, NY – “NameSummit – The Digital Branding Conference” is just one week away. There will be over 40 speakers, including entrepreneurs, experts and digital branding superstars ready to engage with attendees. Expert panels will discuss leading trends in branding, influence marketing, social media and showcase the continuing evolution of domain names as an important part of powerful branding and advertising campaigns. Below is the updated line-up of experts; an … [Read more...]

Name Summit Conference in New York City Shaping Up to Be “Very Big Event”

July 13, 2017 By John Colascione Leave a Comment

Agenda includes long list of  Industry Veterans; Live Domain Auction for WallStreet.com; Event Ending with Undisclosed "Presentation for Exclusive Asset Sale" yet to be revealed!! NEW YORK, NY – A few days ago I spoke via telephone (yes, that clunky old device still in use) with some of the people at NameSummit to discuss interesting developments for the upcoming event in New York City which is just weeks away. If you have not yet booked your tickets and stay to New York … [Read more...]

Digital Advertising Revenue Hits $19.6B in Q1 2017, Highest Q1 Earnings on Record

June 18, 2017 By John Colascione Leave a Comment

NEW YORK, NY – The first quarter of 2017 marked the highest ever Q1 earnings for digital advertising in the U.S., hitting $19.6 billion, according to the latest IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. Climbing 23 percent, or $3.7 billion, from the same period just a year ago, these earnings represent the second-highest quarter of all time, and follow on the heels the industry’s strongest … [Read more...]

Here Come the Feds: EBay Warns Affiliate Marketers, Bloggers of “FTC Crack-Down”

June 12, 2017 By John Colascione Leave a Comment

NEW YORK, NY - EBay sent out an email update warning members that they need to be aware of regulations regarding disclosures on products and services they market and that these disclosures must be more prominent than ever. No longer is a disclosure statement valid if it merely appears buried at the bottom of a post; they’ve got to be clear, conspicuous, and even “unavoidable” to be compliant. Here are some very interesting takeaways from what I am seeing: Disclosures … [Read more...]

Top 100 .Info Domain Name Sales So Far This Year (01/03/2017 – 05/25/2017)

May 31, 2017 By John Colascione Leave a Comment

NEW YORK, NY – According to NameBio, there were a total of 101 reported .info domain sales so far this year totaling $90,327.00. The highest reported sales were the domains “Train.info” for $12,438.00 with the second place name as “Bus.info” for $10,732.00. Both domains are developed and look identical so they were purchased by the same buyer. To what is likely no ones surprise, .info domains significantly lower than both .net sales ($646,016.00) and .org sales (totaling … [Read more...]

80% of Top 100 Highest .club Domain Buyers Leave Parked, Redirected, or Failing DNS

March 13, 2017 By John Colascione 6 Comments

Next up in a new series of top 100 development potential domains lists is the .club domain. In comparison to top 100 LLL .com Liquid Domains,  top 100 .net, and top 100 .org, I wanted to take a look at some gTLDs to see what buyers are actually doing with them and .club comes to mind first. The team at .club has done a fantastic job in marketing their new gTLD and it will be interesting to see. Sales figures are one thing when valuing domains, but actual development shows … [Read more...]

Majority of Top 100 Highest .net Domain Sales of All Time Just Going to Waste

March 11, 2017 By John Colascione 7 Comments

Looking at the top 100 (reported) highest priced .net domain name sales of all time it is pretty clear to see that the majority of them are not even being used; what a shame. The list below ($8.8 million dollars in domain sales) illustrates how the majority of people buying .net domains over the years are either investors or those who feel that these premium .net domains are not worth building a foundation on. The great majority of these .net domains either redirect, are … [Read more...]

17 of the Most Profitable Business Industries in America; Highest Profit Margins and Why

December 11, 2016 By John Colascione Leave a Comment

If you operate a small business and focus on client acquisition there are certain industries or 'niches' which generally do better than others. In-other-words, some niche businesses may be more likely to signup for tools to increase profitability, simplify their business processes, for services poised at increasing their own client base, or services including advertising, and/or promotional opportunities. Listed below is a group of industries in the United States which are … [Read more...]

Flashback: Early Talks of Google Dominance Reflected in Malaysian Newspaper – 2002

September 9, 2016 By John Colascione Leave a Comment

NEW YORK, NY - If you were running your business online 14 years ago you may remember a time where Google search engine results, although unpredictable to some, were much different than what we have today. Here is an article which I found via Google's Newspaper Archive which shows just how long ago it was when the search engine company began its effort at shaking things up. It's around the same time they began their "Google advertising programmes" as referenced in the … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of SEARCHEN NETWORKS® He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses.

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In The News

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Popular Stories

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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From Defense to War: U.S. Government Deploys Bold New “WAR.gov” Domain

WASHINGTON, D.C. - The United States government has begun directing Internet traffic from the long useed Defense.gov - the primary digital home of the Department of Defense for more than two decades - … [Read More...]

Bots, Ad Networks & Fake Lead Form Fills; Phones Don’t Work, Emails Bounce

WEST PALM BEACH, FL –  Have you recently noticed your lead forms being filled out with fake information, phone numbers that don't work and/or email addresses that bounce back? Google's Display Network … [Read More...]

Report: ID Verification Service for Auto Dealers Breach Exposed Millions of Records

SOUTHFIELD, MI - A newly surfaced dark-web listing claims that 700Credit, a provider of credit-reporting and identity-verification services for auto dealers, suffered a substantial data breach in late … [Read More...]

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