NEW YORK, NY – EBay sent out an email update warning members that they need to be aware of regulations regarding disclosures on products and services they market and that these disclosures must be more prominent than ever.
No longer is a disclosure statement valid if it merely appears buried at the bottom of a post; they’ve got to be clear, conspicuous, and even “unavoidable” to be compliant.
Here are some very interesting takeaways from what I am seeing:
- Disclosures must be placed “as close as possible” to the claims.
- Scrolling should not be necessary to find the disclosure.
- Pop-up disclosures should not be used.
- Button or links which says DISCLOSURE, LEGAL, etc., are not sufficient.
- Suggested disclosure on social media platforms includes “sponsored,” “promotion,” “paid ad,” “ad,” or “#ad” and this should begin at the beginning of the post, not at the end.
Non-compliance may have severe consequences.
Notice the “#ad” at the very end of this tweet (however, FTC suggests the “#ad” be in the beginning.) [See page 21 Example 17]
Finally found @fittea shakes for protein, fiber, and probiotics. Perfect after my workouts ?? Fit Shakes tastes amazing #ad pic.twitter.com/M1Oso3soJN
— Kim Kardashian West (@KimKardashian) May 22, 2017
“The FTC is now cracking down on online publishers of all sizes, and as an affiliate marketer, you must be aware of the nuances of its regulations.”
I suggest that if you are promoting products and services on your domains in any way and you are being paid for it, posting sponsored posts, or in any way being compensated for writing about products and services you brush up on the following links below.
- .Com Disclosures: How to Make Effective Disclosures in Digital Advertising
- FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising
- Affiliates Take Note: New FTC Disclosure Guidelines by Tricia Meyer (updated 5/13/17)
About The Author: John Colascione is Chief Executive Officer of Searchen Networks Inc. and Internet Advertising Inc. He specializes in Website Monetization, authored a ‘how to’ book called ‘‘Mastering Your Website’, and is a key player in several Internet related businesses through his search engine strategy company Searchen Networks®
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