• Home
  • Domains
  • Internet & Tech
  • Security & Privacy
  • Google & Search
  • Editorial Praise
  • Contact

Strategic Revenue - Domain and Internet News

Internet news authored by John Colascione

Register Domain Names

  • Isn’t Print Dead?
  • Killer Acquisition
  • New gTLD Death
  • Online Censorship
  • Semantic Indexing
  • You’re A Loser
You are here: Home / Internet & Tech / Google’s Got Something Facebook Doesn’t; Weather-based Campaign Management

Google’s Got Something Facebook Doesn’t; Weather-based Campaign Management

February 11, 2018 By John Colascione Leave a Comment

*** Here Is A List Of Some Of The Best Domain Name Resources Available ***

Register Domain Names

NEW YORK, NY – The war is on as Google and Facebook aggressively fight for businesses ad dollars, yet for the first time in a while, Google’s got something Facebook probably has not even thought about (yet) and that’s Weather-based Campaign Management. Facebook likely has better targeting with people’s true interests due to the ridiculous of amount of data people share with Facebook, but this weather based targeting sounds pretty interesting.

Now you can increase or decrease paid search bids based on the weather. What’s next?

This is an example of how paid search management is constantly evolving and there are continually changes in the way you can run search engine ad campaigns, especially when it comes to ad and keyword compliance.

This is why it is always better to have someone running your ads that are very thoroughly entrenched in paid search management tactics specifically. Unless you are extremely knowledgeable with all of the functions and features of the ad panel, plus all the new functions and features Google is continually making available, you’re likely missing the boat on tactics to better target your customers while reducing your costs for clicks and conversions.

Here are some reasons an advertiser might want to adjust their bids based on the weather:

Weather based reasons to increase bids:

  • You own a waterfront restaurant and the weather is beautiful and sunny.
  • You own a snow plowing business and the forecast is predicting snow.
  • You own an indoor game room or arcade and the forecast is predicting rain.

Weather based reasons to decrease bids:

  • You own a skydiving business and rain is predicted.
  • You own an outside amusement park and the forecast is predicting rain.
  • You own a helicopter-tour business and there is a hurricane in a nearby region.

Most of the time when I am discussing the power of Google AdWords, I’m taking about the ability to target your consumers by zip code, city, county, state, time of day, different schedules, etc.… These are very powerful advertising options. Now weather is added to the discussion. What’s next?

John Colascione
John Colascione

About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®

Filed Under: Internet & Tech Tagged With: .city, Advertise, Advertisements, Advertiser, Advertisers, Advertising Industry, Bids, Campaign Management, Clicks, Conversions, County, Decrease Bid, Decrease Bids, Digital Advertising, Facebook, Forecast, Google, Increase Bid, Increase Bids, Internet advertising, Keyword, Keywords, Management, Online Advertising, Paid Advertising, Paid Search, Paid Search Management, Pay-per-click, State, Strategic Advertising, Tactics, Target, Targeting, Time, Weather, Zip Code

*** Here Is A List Of Some Of The Best Domain Name Resources Available ***

Register Domain Names

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Search This Site

by: John Colascione

John Colascione

Logo
John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

The Published Reporter

The Published Reporter

Fellow Me

In The News

  • DNJournal: New Book From Veteran Domainer
  • From Brandable to Exact-Match Geo Domain
  • InnovateLI: Two Deals, One Very Interesting Digital
  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
  • Long Island Media Inc, SmartCEO, Future 50
  • Speakers, Name Summit, John Colascione
  • Speakers, Real Estate Summit, John Colascione
  • 24 Leading Domain Experts Analyze 2017

Popular Stories

New gTLD? Not So Fast; History Suggests New ‘Right of the Dots’ Could = Total Failure

Could Domain Investing Industry End with Legal Provision for Domain “Hoarding”

Does the Domain Industry Suffer From Own Versions of Trumpted “Fake News” Stories?

Websites and Domain Names to Become Insignificant within 20 Years or Less

List of 300+ Cryptocurrency Domain Name Sales and Sale Prices [All Time] (NameBio)

Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

Like These Headlines?

Enter your email address:

Delivered by FeedBurner

T.L.D. Brokerage

Domain Brokers

Domain Reseller

Leaving Cash On The Table? Join The Best Domain Reseller Program (discounts + revenue)

Privacy Scandal: Has Your Data Been Stolen by These 10 “Known Tracking Domains?”

WEST PALM BEACH, FL - A new study has revealed that consumer email addresses are being collected by online login, registration, and newsletter subscriptions even before the user has manually … [Read More...]

GOOG To Follow FB With Restrictions On Housing, Employment, and Credit Ads

WEST PALM BEACH, FL - Usually Google is a leader in all things advertising, however, a recent update to policy by GOOG (NASDAQ) will have it following Facebook (FB) where the ad giant will implement … [Read More...]

Privacy Scandal: Has Your Data Been Stolen by These 10 “Known Tracking Domains?”

WEST PALM BEACH, FL - A new study has revealed that consumer email addresses are being collected by online login, registration, and newsletter subscriptions even before the user has manually … [Read More...]

Domaining blog recommended by Domaining.com
Copyright © 2010-2021 StrategicRevenue.com - Property of Internet Marketing Services Inc.   FeedBurner: RSS   RSS
By using this site you agree to our Terms of Service and Privacy Policy. If you do not agree, please exit the service.