DALLAS, TX - Last month, Omni Hotels & Resorts, a prominent hotel chain, experienced a cybersecurity breach that resulted in the theft of customer information. In an update on their website, Omni confirmed that the stolen data includes customer names, email addresses, postal addresses, and guest loyalty program information. However, financial information and Social Security numbers were not compromised. The breach was detected on March 29, prompting Omni to shut down … [Read more...]
Backlink Scandal for Major Web Publishers Puts Contributor Content in Crosshairs
NEW YORK, NY – Online content will likely become more expensive for several major media companies as a new scandal has to come to light which involves highly influential marketers planting articles and mentions within stories appearing on major publications, such as Forbes, Entrepreneur, Time, TechCrunch, and even sites such as the Wall Street Journal. This is how critical back-links have become over the last few years; that an actual “scandal” can be created by … [Read more...]
Google’s Got Something Facebook Doesn’t; Weather-based Campaign Management
NEW YORK, NY – The war is on as Google and Facebook aggressively fight for businesses ad dollars, yet for the first time in a while, Google’s got something Facebook probably has not even thought about (yet) and that’s Weather-based Campaign Management. Facebook likely has better targeting with people’s true interests due to the ridiculous of amount of data people share with Facebook, but this weather based targeting sounds pretty interesting. Now you can increase or … [Read more...]