PALM BEACH, FL – Over fifteen years ago I founded my business as your average hopeful entrepreneur and created it without any startup capital at all. I didn't even really have any experience in the market I was entering but I was determined. Within the businesses first few years I was able to grow the business mostly on my credit cards which helped me put in place the foundation, processes and systems that were required to get the business off the ground. At some point within … [Read more...]
Search Optimization or Sponsored Search, Which One Is Better for My Business?
NEW YORK, NY – Whether a company embarks on typical optimization processes or just gives in and goes straight for Google’s recently re-branded “Google Ads” program is probably a question best answered only by someone who has been watching both of them evolve over the years, because both of them do work, and both can be used to grow your business exponentially, but figuring out which one works better or which will cost more is something the average business owner just has no … [Read more...]
What Is Web Site Hosting and Why Do I Need It? Seems Like A Monthly Rip Off
NEW YORK – Once in a while I come across a person, customer or prospect that doesn’t understand what website hosting is and why they might have to pay for it. They seem to feel that hosting is some unknown, unexplained add-on which seems confusing at best or a rip-off at worst. The particular people seem to think a website just 'exists' out there on the Inter-webs or are somehow part of the World Wide Web; they have trouble understanding what website hosting is and why … [Read more...]
Today’s ‘Successful’ Business Owners Become Experts at Doing More with Less
NEW YORK, NY – At a time when the economy is said to be continually improving, if you ask around to fellow business owners, most seem to be in a never ending phase of finding ways to efficiently cut costs and reduce expenses. In fact, this is a good practice for any business owner to keep top-of-mind, annually, or even monthly. To do this effectively, you must identify ways to implement change with minimal effect on production, products and service quality. The changes … [Read more...]