• Home
  • Domains
  • Internet & Tech
  • Security & Privacy
  • Google & Search
  • Editorial Praise
  • Contact

Strategic Revenue - Domain and Internet News

Internet news authored by John Colascione

Register Domain Names

  • Isn’t Print Dead?
  • Killer Acquisition
  • New gTLD Death
  • Online Censorship
  • Semantic Indexing
  • You’re A Loser
You are here: Home / Domain Names / Using Expired Domains and Domain Redirects to Increase Traffic & Rankings

Using Expired Domains and Domain Redirects to Increase Traffic & Rankings

July 16, 2019 By John Colascione Leave a Comment

*** Here Is A List Of Some Of The Best Domain Name Resources Available ***

Register Domain Names

PALM BEACH, FL – While I see domain name redirects in play – almost every day, rarely do I see them tied to an obvious tracking campaign as one I stumbled onto this morning. Most know, that it’s no secret using expired domain names as strategic acquisitions can be good for business.

Just as in real estate, purchasing a good piece of commercial property will yield existing foot-traffic, likewise, purchasing an existing or expired domain name delivers its virtual equivalent [When done correctly they can also increase your search rankings].

This morning I received a friendly email regarding a broken link on searchen.com – pretty typical as there are over 182,000 sites listed, so I receive them very often – from those who hope that I will replace a listing with something they’re suggesting. These notifications serve only as a helpful nudge to replace the listing with something better.

Upon visiting the link, I was redirected to an online store which is using the domain name along with a tracking campaign to measure its results. Again, I see redirects in play all the time, but rarely do I see them being effectively tracked with a UTM campaign on them.

Here is the listing I was notified of:

Visiting the link brings you to another site where you can purchase mattresses and bedding – how fantastically convenient. The link in the browser reveals that not only is a redirect in play, but a tracking campaign which will let its owners know how effective it is as far as volume of traffic coming in.

HowtoBuyaMattress.com, a site previously existing as a how-to-guide for buyers for purchasing a mattress, will now bring visitors directly to a place to get it done. Simple and effective [They happen to be using a 302 type redirect and should be using a 301].

Coincidentally, SEDO this morning released a newsletter highlighting their Expiring Domains auction; there are over 15,000 auctions running according to the newsletter. They also highlight their ability to sort these domains by inbound links according to Majestic.com, a subscription based site which lets you check how many back-links a domain has and what its domain authority is (topical trust flow and citation flow).

Important to note, when purchasing domains specifically for backlink benefits, you want to be careful not to measure links by quantity alone – quality is of significant importance. Links should be authoritative, on-theme with its target site, such as this example above, and not contain any characteristics of past spamming activities or those characteristics could carry over to your site labeling your site as potential spam or existing in a bad-neighborhood, damaging and/or weakening your own back-link profile.

It is very common that a site will be abandoned or discontinued for its past spammy activity, so when purchasing an old or expired URL specifically for its back-link profile, its worthwhile to use any available tools to review the domains back-links and their individual quality. Do not focus on quantity alone, use quantity only to identify potential candidates for acquisition, then do the necessary research.

John Colascione
John Colascione

About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®

Filed Under: Domain Names Tagged With: Domain, Domain Name, Domain Names, Domain Redirects, Domains, Existing Traffic, Generating Traffic, Increase Rankings, Majestic, Rankings, Redirects, Search Rankings, Sedo, Traffic, Traffic Acquisition, Traffic Generation, Traffic Sources, Traffic Statistics, UTM Campaign, Web Site Traffic, Web Traffic, Website Traffic

*** Here Is A List Of Some Of The Best Domain Name Resources Available ***

Register Domain Names

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Search This Site

by: John Colascione

John Colascione

Logo
John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

The Published Reporter

The Published Reporter

Fellow Me

In The News

  • DNJournal: New Book From Veteran Domainer
  • From Brandable to Exact-Match Geo Domain
  • InnovateLI: Two Deals, One Very Interesting Digital
  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
  • Long Island Media Inc, SmartCEO, Future 50
  • Speakers, Name Summit, John Colascione
  • Speakers, Real Estate Summit, John Colascione
  • 24 Leading Domain Experts Analyze 2017

Popular Stories

New gTLD? Not So Fast; History Suggests New ‘Right of the Dots’ Could = Total Failure

Could Domain Investing Industry End with Legal Provision for Domain “Hoarding”

Does the Domain Industry Suffer From Own Versions of Trumpted “Fake News” Stories?

Websites and Domain Names to Become Insignificant within 20 Years or Less

List of 300+ Cryptocurrency Domain Name Sales and Sale Prices [All Time] (NameBio)

Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

Like These Headlines?

Enter your email address:

Delivered by FeedBurner

T.L.D. Brokerage

Domain Brokers

Domain Reseller

Leaving Cash On The Table? Join The Best Domain Reseller Program (discounts + revenue)

Privacy Scandal: Has Your Data Been Stolen by These 10 “Known Tracking Domains?”

WEST PALM BEACH, FL - A new study has revealed that consumer email addresses are being collected by online login, registration, and newsletter subscriptions even before the user has manually … [Read More...]

GOOG To Follow FB With Restrictions On Housing, Employment, and Credit Ads

WEST PALM BEACH, FL - Usually Google is a leader in all things advertising, however, a recent update to policy by GOOG (NASDAQ) will have it following Facebook (FB) where the ad giant will implement … [Read More...]

Privacy Scandal: Has Your Data Been Stolen by These 10 “Known Tracking Domains?”

WEST PALM BEACH, FL - A new study has revealed that consumer email addresses are being collected by online login, registration, and newsletter subscriptions even before the user has manually … [Read More...]

Domaining blog recommended by Domaining.com
Copyright © 2010-2021 StrategicRevenue.com - Property of Internet Marketing Services Inc.   FeedBurner: RSS   RSS
By using this site you agree to our Terms of Service and Privacy Policy. If you do not agree, please exit the service.