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You are here: Home / Archives for Web Site Traffic

Are You Losing Backlink Credit or Traffic from Your Forwarded Domain Names?

November 28, 2020 By John Colascione 2 Comments

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WEST PALM BEACH, FL – There are many reasons why you might want to forward a domain name; you might have moved your website, you own multiple domain names, or you purchase domain names which have existing traffic or backlinks. If you do not forward your domain name correctly, you could be losing backlink credit and/or traffic. Here are some scenarios to forward your domain name properly. The Simple Easy Way (Free and Doesn't Require Hosting) If you have your domains … [Read more...]

GEO Domain Name Vermont.com Seeks Exit with Sale of Website on Flippa Marketplace

May 21, 2020 By John Colascione 2 Comments

PALM BEACH, FL – Those who know me know I keep a keen eye on the geographic name space and I noticed today that the exact match domain name for the U.S. State of Vermont is for sale on Flippa.com. The sale represents a great opportunity for a business in the State of Vermont to catapult themselves to a position of strength with relative ease by owning this exact match domain name, Vermont.com, but does the opportunity warrant its asking price with a reserve of: … [Read more...]

Gobble, Gobble: Google Wants To Steal Your Website’s Local Event Calendar Traffic Too

October 7, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – No, its not quite Thanksgiving yet; there are still several weeks to go. I wasn’t referring to [that] type of “Gobble, Gobble”, with a turkey or thanksgiving or any of that. But Gobble, Gobble seems to fit the bill. Because if you were to ask Google, every day is like a feeding frenzy. I’m talking about Google’s insatiable appetite to steal all of your content so that there is little traffic left for you. In fact, I bet Google would much prefer if your … [Read more...]

Using Expired Domains and Domain Redirects to Increase Traffic & Rankings

July 16, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – While I see domain name redirects in play - almost every day, rarely do I see them tied to an obvious tracking campaign as one I stumbled onto this morning. Most know, that it’s no secret using expired domain names as strategic acquisitions can be good for business. Just as in real estate, purchasing a good piece of commercial property will yield existing foot-traffic, likewise, purchasing an existing or expired domain name delivers its virtual equivalent … [Read more...]

Gargiulo Reiterates Necessity for .COM in New Forbes Domain and Branding Article

October 27, 2018 By John Colascione 1 Comment

NEW YORK, NY - Michael Gargiulo, owner of VPN.com, a group of virtual private network consultants, is also part of what Forbes Magazine calls its “Forbes Technology Council”, an invitation only community for senior technology executives. Gargiulo, who I have begun to follow for his ‘straight-shooter’ domain advice, writes periodically for Forbes Magazine and certainly believes in the value of a great domain name, indicated by his decision in 2017 to purchase VPN.com for … [Read more...]

Here’s Why You Shouldn’t Purchase an Ngtld Domain Simply for Search Rankings

July 28, 2018 By John Colascione 3 Comments

NEW YORK, NY – Many who read this site will be familiar with the out-of-the ordinary sales of a few new gTLDs recently, one of which was Vacation Dot Rentals. I stumbled onto an old post about it over at Ricks Blog [I enjoy Rick's ramblings and story telling as I am sure many others do: The post was called "Fake site on a Fake GTLD Sale? The tale of “No Results Found” at Vacation.Rentals" - I'm sure you all read it.]   I wanted to see where the site was ranking today … [Read more...]

More Bad News for Monetization with AdSense; Introducing Lazy-Loaded Ads

May 12, 2018 By John Colascione Leave a Comment

NEW YORK – According to a discussion from users over at Webmaster World, it has been found that Google is now utilizing ‘lazy-load’ technology to only load AdSense ads when they are in a user’s actual device view-point. Not only have I personally noticed continual drops recently, but a frustrated colleague who has been monitoring his website decline in AdSense revenue called me up yesterday and pointed out this forum thread detailing the find - which I finally had time to … [Read more...]

Search Engine Optimization (“SEO”) for “CEOs” – ln Layman’s Terms

September 15, 2017 By John Colascione Leave a Comment

NEW YORK, NY - About twelve years ago when “search engine optimization” was beginning to get popular, a competing news publisher invited me to lunch at his restaurant to brainstorm about collaborating. It never materialized, but while there and after getting to know each other for a little while, he then turned to me, changed his posture in his chair a bit, sort of gathered his thoughts, and asked me straight out, “sell me on search engine optimization”, “what is it” and “how … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Recent SEDO Weekly Sales List Includes “LLL.org” Domain Name Sale for $35,000

PALM BEACH, FL – According to the latest SEDO.com weekly domain sales report, the three letter “LLL” web address "FTP.org" just sold for $35,000.00. Other recent sales of “LLL.org” … [Read More...]

GOOG To Follow FB With Restrictions On Housing, Employment, and Credit Ads

WEST PALM BEACH, FL - Usually Google is a leader in all things advertising, however, a recent update to policy by GOOG (NASDAQ) will have it following Facebook (FB) where the ad giant will implement … [Read More...]

Data Breach: Unauthorized Party Accessed DoorDash Customer Information

SAN FRANCISCO, CA - According to recent reports, a new data security incident has surfaced. DoorDash, a popular food delivery app, detected suspicious activity from the computer network of a … [Read More...]

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