NEW YORK, NY – If you’re displaying ads on your websites using Google’s AdSense program you’re likely making money based on people – not content. This means that the ads displayed on your sites’ depends mostly on your users’ interests and not necessarily your websites’ content.
This is because, unlike years past, Google displays ads based on user interest, recently visited websites and re-marketing technology. The industry has changed greatly over the last few years and it’s just not like it used-to-be where you could place ads on sites about a particular topic, and you would most certainly receive ads based on that sites subject. Now-a-days, ads that are displayed are based more on who is visiting the site, and where they were before they got to there.
This is just one of many, many changes which have taken place over the last few years.
But this doesn’t mean the topic of your site plays no role. Users of one site typically visit similar sites and if you have good content and can develop inbound links to your site from relevant sites you can expect your visitors to be somewhat predictable in interest.
Here is a list of the types of content that will earn you the highest paid clicks IF, the users are interested in these subjects and the ads that are displayed are based on these business niches.
|Cash Services & Payday Loans||$48.18|
|Cleanup & Restoration Services||$47.61|
|Medical Coding Services||$46.84|
* For those who may not know, the word or phrase on the left is the keyword that triggers a Google Ad and the price on the right is the CPC, the actual cost per click, or the cost of the ad each time someone clicks on it, as it is shown based on a user typing in the keyword or key-phrase associated with the ad.
To look past the numbers and find out how these figures were gathered visit the source of the data at WordStream and read into what’s behind the numbers including information on what makes these keywords so expensive.
About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®
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