NEW YORK, NY - While at NamesCon, I noticed a television commercial for the .net domain extension pushing it as a leading “trusted extension” and touting its long standing history in the domain space; the .net domain name was created on the same day as the .com in January 1985. (I’m pretty sure the video was part of Verisign’s “Uncommonly Timeless” collection of .net marketing pieces - it looked like one of these on YouTube [one is below].) According to Verisign, the … [Read more...]
Expense Report: Domainers to See Increase in Costs via Secure Browser Requirements
Over the last year, buzz on SSL use in general has been skyrocketing due to increased hacking and search engine requirements. Now, web browsers will instill even more urgency for webmasters and site owners to get-their-act-together and prepare to tackle the challenge of converting non-secure sites, to secure. In a business field already difficult to prosper, the last thing you need is another monkey-wrench thrown into the mix. For many domain owners, including myself, it … [Read more...]
Think You Don’t Need Those Google Sponsored Results? You’re Dead Wrong!
If you thought that sponsored search results on the top of seach engines were just for those who are hard to find or those wanting to increase brand value you are dead wrong. A research study conducted by Wordstream.com shows just how inacurate this thought process is. Some key take-away information is below. … [Read more...]
Study: “Social Signals” Boost Organic Search Engine Rankings
Just over a year ago in February of 2011 I did a post on "social media" and "social signals" called Social Media 101 “Algorithmically Speaking”. The post detailed how social media was a necessary component of search marketing and how "social signals" likely effected search engine rankings, if not at that time, would soon thereafter. The idea, at least publicly, that social signals could or would influence rankings began a while back in 2010 but the buzz has grown … [Read more...]
Google’s +1 Feature Poised To Take Over Internet
Google released its Google+ network just a month ago and it is already estimated to have twenty million users. Those who better understand the significance of Google +1 see the writing on the wall, and those who don't will soon follow suit. Here is a few reasons why I predict +1 will continue to grow - and grow quickly. 1 - When people click +1, their connections will find those pages easier. Not everyone realizes it yet, but once people hit the +1 button either on … [Read more...]
Simply Put: Why Google Both Makes and Breaks Online Business
This image (below post) is a visualization of how and why Google.com typically makes and breaks all online businesses. Although this does change a bit from time to time, for the most part, this is generally what you'll see accross the board when looking at web stats for various web sites. Having a great site, a good idea, or a unique service isn't enough to make it with your Internet business. You need visibility on Google to matter, period. Sites that do well on Google … [Read more...]
Social Media 101 “Algorithmically Speaking”
A BASIC UNDERSTANDING OF HOW AND WHY SOCIAL MEDIA MATTERS: - FROM A SEARCH ENGINES PERSPECTIVE Why do I need a Twitter or Facebook page? Who cares about that stuff anyway? I just want to rank higher, isn't link building enough? Well, do you want the honest answer? No it isn't - Not necessarily anymore.... If you want to be even better and rank higher than your competitors it's a good idea to make sure you're covering every base and doing what they might not know about … [Read more...]