PALM BEACH, FL – About a year and half ago in April of 2018, I wrote about an out-of-the-ordinary domain name sale when the new gTLD domain “Vacation.Rentals” changed hands for a little over ‘half a million’ in cash, supposedly.
I still sort of question the sale as either authentic and insane – or completely bogus, intentionally and strategically planned to not only create industry buzz, but boost sales for nGTLDs. Either way, and it probably doesn’t really mater that much anymore, people will draw their own conclusions, but I still do not see the sale making much sense in this lifetime.
For example, I received an email alert from NamePros.com today, “new gTLD – Vacation.Rentals sold for $500,300 (domain name only)” from a new reply to a watched thread; I figured I would check it out; it was an update mentioning the current rankings of the URL, which for a period of time, utilized that “Buzz Factor” to make it to the front page of Google.
The new post, by Casey L, brings up two important issues: 1) If the purchase was made based on search engine rankings alone – I don’t know if being beyond page one is even remotely worthwhile. (For a short time, the domain ranked #1 for the target term) The second issue, 2) look how horrendous Google is making it – even for sites in the number one position, which is VacationRentals.com. Will Google do to small business, what mother nature [supposedly] did to the Dinosaurs?
It looks like we’re moving in that direction.
Reminds me of Google’s Winners and Losers.
About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®