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Google Says: “Always Be Link Building”

October 7, 2019 By John Colascione 3 Comments

PALM BEACH, NY – If that little-soft-wet melon in your head is working properly, you're very likely - not going to get much benefit out of this piece.... but in case you’ve never thought of this before, it could be quite compelling and helpful. It also could serve its purpose well if there is someone you have been trying to "convince", but they are that type of thick-headed person that doesn’t trust your intuition when it comes to SEO and always needs to hear it from the … [Read more...]

Email Phishing Campaign Using Legitimate Top-Level Domain to Evade Spam Filters

October 2, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – A sophisticated email phishing campaign is making the rounds while evading email filters by using a Google domain redirect. According to ThreatPost.com, a leading source of information about IT and business security, the campaign uses percentage-based URL encoding to deceive users. The campaign makes use of what’s called percentage-based URL encoding – a basic URL-encoding technique in which normal ASCII characters (i.e., “abc” and “123”) are converted … [Read more...]

.COM “King” Chooses Alternative URL “.TV” for Latest Video Updates; No One Cares

September 23, 2019 By John Colascione 4 Comments

PALM BEACH, FL – Few people know the “power” of a good .COM domain name better than Rick Schwartz, widely known as the “Domain King”, a federally registered trademark which represents his insight and experience in the domain name business, and more specifically, according to USPTO (TESS), the leasing of Intellectual Property. Most people who follow Rick and his domain name advice, which as of late, includes lots of video postings where he shares everything from trade … [Read more...]

Google Chrome, Once Again, Messing with Domain Names In Browser Address Bar

August 8, 2019 By John Colascione 3 Comments

PALM BEACH – Sometimes I just hate Google, and I must admit, those times come a heck of a lot more often these days than they did in the past. I personally used to consider Google an ambiguous friend; always quietly working for me in the background, creating all new interesting ways for me to beat-out the competition. Assigning me that "competitive edge" through working smart and not hard. Allowing experienced know-how to tear through competitors and level the playing field … [Read more...]

Debunked: Why Do People Still Believe “Domain Name Age” Matters for SEO?

July 11, 2019 By John Colascione 5 Comments

PALM BEACH – I stumbled on a post today about “domain age” and SEO and how it is a long debunked "myth" that domain name age matters when it comes to SEO, and that of course, it does not. But where did this (if even) false believe originate from to begin with?? Why do webmasters and domainers believe that domain age plays a role at all? Where did this myth come from? And was its source even reliable? It came from the horse’s mouth when Google filed its patent for “DOCUMENT … [Read more...]

Not Good: Seems Now, Not “Trump” or Even “Russia”, But “Google” is Meddling in Election

June 24, 2019 By John Colascione Leave a Comment

PALM BEACH - Unless you have been living under a rock for the last two years, you're likely very much aware that American's have been absolutely inundated with 24/7 news cycles surrounding the "Collusion Delusion" and Donald Trump's alleged and now debunked 'meddling', "interference", and then "obstruction", all related with the Russians and the 2016 election. While there has been near limitless talk about what Trump refers to as an illegal Witch Hunt, and the Greatest … [Read more...]

Google Promotes Alternative Uniregistry URL in Keyword Planner “How To” Video

May 7, 2019 By John Colascione Leave a Comment

PALM BEACH – Google is a massive giant in promoting things - and it looks like they’ve decided to include some interesting advertising for Uniregistry in one of their search advertising videos called “Get Started with Google Ads: Pick The Right Keywords”, a how-to video about setting up your Google Ads. This video, which was created in 2017, about two and a half years after general availability of the .flowers URL, teaches people how to use the Google Keyword Planner tool … [Read more...]

Top 10 Ways to Market Your Small Business Online; Do-It-Yourself Marketing Strategies

April 27, 2019 By John Colascione Leave a Comment

WEST PALM BEACH - Every once in a while I'll come out with a list of goodies for those who look for website owner tips. Below is a list of these including the top ten best and/or most popular ways (in my opinion) to market your small business on the Internet including both do-it-yourself strategies and for those which aren't, reasons why you might be better off hiring a fully managed solution provider or Internet marketing company to do it for you. Some of these ideas you … [Read more...]

One Less Way to Monetize Your Domains As Chitika Network Plans Shut Down April 30th

April 18, 2019 By John Colascione Leave a Comment

WEST PALM BEACH – A popular alternative to Google Adsense has announced it will be shutting its virtual doors on April 30th 2019. Chitika, an online advertising network that grew quickly in popularity after hitting the market in 2004 is shutting down. On Wednesday, April 17, the company sent all publishers an email announcing the pending shut-down: After 15+ years in business and millions of publisher relationships, Chitika is hereby shutting down and closing its business. … [Read more...]

Google “Adds” Additional Layer of Domain Validation Before Monetizing Websites

March 30, 2019 By John Colascione Leave a Comment

WEST PALM BEACH – Google AdSense, once the greatest and easiest way to immediately monetize your domain or website, has added an additional layer of validation to the game, by requiring your domain name be approved before allowing you to run ads on them. One of the greatest things about Google AdSense, was, that in the past you could slap your ad code scripts on any web page, and relevant - targeted ads would immediately appear, assigning each click on an ad, to a … [Read more...]

Sedo.com Releases Inside Look at New Expired Domain Search Functions

March 28, 2019 By John Colascione Leave a Comment

NEW YORK – Sedo, the worlds real estate listing service for digital assets, has released a new section dedicated to helping both novice and expert users find and acquire expiring domain names. The new section is hosted at the following URL: https://expiringdomains.sedo.com The tool provides multiple ways to filter, sort and search through domains and includes information about a domain names indexed pages in Google while using the popular Majestic backlink checker to … [Read more...]

Google Search Console Consolidates Common Variations Into Single Domain

March 24, 2019 By John Colascione Leave a Comment

BOCA RATON – Not sure why it has taken Google so long to realize and implement a sites various version into webmaster tools, but they have finally sent out a notification letting users know they have done so. It’s been one of the most annoying things; to have to enter each individual version of your sites URL into webmaster tools. For example, www, non www, http://, https, etc. This should go without having to designate as it just creates extra meaningless work when adding … [Read more...]

Almost 10 Years Now Dealing With Google’s Ambiguous “(Not Provided)” Keywords

March 9, 2019 By John Colascione Leave a Comment

NEW YORK – I remember when reviewing my domains traffic statistics was not only informative, but fun. I loved to see how my SEO efforts led to pages bringing in more and more keyword traffic from search terms the pages ranked well for. Such is not the case these days as A) most of the free traffic has dried up due to ads, maps, local listings, etc; and B) Google has removed all the keywords that lead to page traffic (within statistics programs), so its not much fun … [Read more...]

Biggest Threat to .COM Dominance Is Google’s Involvement in New gTLDs

March 1, 2019 By John Colascione 10 Comments

NEW YORK – According to industry news website, DomainNameWire.com, Google’s launch of “.dev” domain names is off to a prosperous start with the zone file representing over 64,000 registrations just one day after it entered general availability. That’s amazing even for a bearish believer of nGTLDs. I guess it is only a matter of time until more and more people begin accepting the fact that all of the good .com domain names are long gone, and there are these new sort of odd … [Read more...]

A Domain Resellers Best Benefit Might Be In Domain “Savings”, Not Sales “Revenue”

February 26, 2019 By John Colascione Leave a Comment

NEW YORK, NY – In early 2005 I became a reseller for Wild West Domains Inc., a subsidiary of the GoDaddy, signing up for their Reseller opportunity, and at that time, their “Super Reseller” opportunity. The difference between the two was that the Super Reseller provided the ability to “resell” the “reseller” opportunity and put companies underneath you, earning a small portion of your acquired re-sellers sales, sort of like a sub-affiliate or MLM (multi-level-marketing) … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Talk About a Category Killer Domain Name: Fireworks.com, by Phantom Fireworks

WEST PALM BEACH, FL - In the world of online marketing, some web addresses aren’t just good — they’re priceless. One perfect example is Fireworks.com, owned by Phantom Fireworks, the largest consumer … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Aflac Hit by Sophisticated Cyberattack: What Victims, Businesses Need to Know

COLUMBUS, GA - Aflac Incorporated, a leading supplemental insurance provider, disclosed that its U.S. systems suffered a cyberattack on June 12, 2025, potentially exposing sensitive customer data. The … [Read More...]

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