WEST PALM BEACH – Google AdSense, once the greatest and easiest way to immediately monetize your domain or website, has added an additional layer of validation to the game, by requiring your domain name be approved before allowing you to run ads on them.
One of the greatest things about Google AdSense, was, that in the past you could slap your ad code scripts on any web page, and relevant – targeted ads would immediately appear, assigning each click on an ad, to a publishers pending earnings. Such is no longer the case.
Yesterday a client / friend requested advice on a simple landing page created for a premium single word .com domain name, in order to A) earn revenue, and B) record statistics. I explained that although the landing page could be created and the statistics monitor be installed, Google would have to manually approve the domain name for running ads, and with a simple lander accompanied by very little content, the site was likely to be denied for the program and that another means of monetization would be required.
This is just one of very many changes Google has implemented over the last few years during their battle with traffic and clicks deemed to be fraudulent. They must also be saving a tremendous amount of revenue as Google is no longer obligated to pay out dividends for ad clicks which are generated on sites not included in a publishers list of approved sites.
Publishers will be alerted by messages such as “We found your ad code on one or more sites that aren’t on your Sites list. To avoid lost revenue, make sure you add all your sites to this list.”
This image on the right is just one example of a message a Google AdSense publisher might see within their ad account. Other messages will be marked in red and will ask if the site belongs in the list of publisher approved sites marked with something asking, “Is this your site?”
About The Author: John Colascione is Chief Executive Officer of Internet Advertising Inc. He specializes in Website Monetization, authored a ‘how to’ book called ‘‘Mastering Your Website’, and is a key player in several Internet related businesses through his search engine strategy company Searchen Networks®