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Top 10 Ways to Market Your Small Business Online; Do-It-Yourself Marketing Strategies

April 27, 2019 By John Colascione Leave a Comment

WEST PALM BEACH - Every once in a while I'll come out with a list of goodies for those who look for website owner tips. Below is a list of these including the top ten best and/or most popular ways (in my opinion) to market your small business on the Internet including both do-it-yourself strategies and for those which aren't, reasons why you might be better off hiring a fully managed solution provider or Internet marketing company to do it for you. Some of these ideas you … [Read more...]

U.S. State Domain ILLINOIS.com For Sale

April 25, 2019 By John Colascione 3 Comments

PALM BEACH – According to Above.com’s latest Domain Name Marketplace Report, the exact match domain “ILLINOIS.com” is for sale; a state name I missed and wasn’t aware of in my previous GEO domain article earlier this month titled “Premium GEO Domain Name Shakeup with High Number of Sales and Offerings”. The domain name was originally registered in 1995, around the same time many state and major city names were scooped up. According to some internet chatter it appears a … [Read more...]

Seven Days Remain to State Your Case on Price Cap Removal for Legacy Domains

April 22, 2019 By John Colascione 1 Comment

PALM BEACH – ICANN, The Internet Corporation for Assigned Names and Numbers, and PIR, Public Interest Registry, are considering the removal of current ‘price caps’ on legacy domain extensions such as “.org”, “.biz”, and “.info”; if you have an opinion on them doing so, you have limited time to make your comments and opinions heard as the window for public comment proceedings will close in seven days on April 29, 2019. The current Registry Agreements expire soon and they … [Read more...]

Coconspirator Faces 20 Years in Prison Over Scheme to Steal Domain Name at Gunpoint

April 22, 2019 By John Colascione Leave a Comment

CEDAR RAPIDS – A man who owned a social media company and planned to steal an Internet domain name by force was convicted last week and faces 20 years in prison. According to CNN, a jury found Rossi Lorathio Adams II guilty for hiring his cousin to break into a house in Cedar Rapids and force the transfer of an Internet web address by its current registrant at gunpoint. Adams cousin, Sherman Hopkins Jr., was charged with first-degree burglary, first-degree robbery and … [Read more...]

Hallmark Continues to ‘Cash-In’ On Premium Holiday Web Name “Easter.com”, Or Does It?

April 21, 2019 By John Colascione 2 Comments

WEST PALM BEACH – Originally registered in 1998, the domain name “Easter.com” redirects visitors to the Hallmark.com website where conveniently Easter cards and gifts are highlighted. This is a good use of a premium domain name, outside of development of course. Hallmark has owned this domain name since at least 2010 when it was highlighted by Domain Name Wire. Out of curiosity, I decided to visit it this morning to see what’s there. A good question to ask, if even … [Read more...]

Yet Another Proper UDRP Decision Gets Highlighted In “The News”, WTF Is That?

April 20, 2019 By John Colascione Leave a Comment

WEST PALM BEACH – There are two main places my Internet travels will take me when I have some extra time to keep up with domain name newlines. These two places are, 1) Domaining.com, where I can find commentary on pretty much anything meaningful that is going on in the domain name space, and if I don’t find something that grabs’ my interest there, I’ll move on over to 2) Google News. If something in the domain space is not happening in at least one of these two places … [Read more...]

‘Pointless’ Concern Could Become Domain Investor ‘Reality’ in AU Top Level Domain

April 13, 2019 By John Colascione Leave a Comment

WEST PALM BEACH – Back in 2017, I wrote about the likelihood of growing regulation aimed at domain names; the article was titled, “Could Domain Investing Industry End with Legal Provision for Domain Hoarding”. That writing stirred some discussion, with one domainer going as far as considering such a possibility as ‘pointless’ or as he put it, “like planning for when an asteroid hits your house”. Well, such pointless concern is exactly what is being considered by AuDA (the … [Read more...]

Google “Adds” Additional Layer of Domain Validation Before Monetizing Websites

March 30, 2019 By John Colascione Leave a Comment

WEST PALM BEACH – Google AdSense, once the greatest and easiest way to immediately monetize your domain or website, has added an additional layer of validation to the game, by requiring your domain name be approved before allowing you to run ads on them. One of the greatest things about Google AdSense, was, that in the past you could slap your ad code scripts on any web page, and relevant - targeted ads would immediately appear, assigning each click on an ad, to a … [Read more...]

.Inc Domain Set to Be Next New gTLD ‘Flop’ Accompanied by Ridiculous Price Tag

March 28, 2019 By John Colascione 5 Comments

NEW YORK, NY – If you have been waiting to get your hands on a new .inc domain name, you might as well just keep waiting; that is, until the price comes down somewhere between ‘reason-ability’ and ‘reality’. I’ve been interested in one of these domain names for quite some time now, however, checking the availability of a specific name, I’ve noticed that it will cost a whopping $3,500.00 to secure it during the early registration period. When the name becomes available for … [Read more...]

Sedo.com Releases Inside Look at New Expired Domain Search Functions

March 28, 2019 By John Colascione Leave a Comment

NEW YORK – Sedo, the worlds real estate listing service for digital assets, has released a new section dedicated to helping both novice and expert users find and acquire expiring domain names. The new section is hosted at the following URL: https://expiringdomains.sedo.com The tool provides multiple ways to filter, sort and search through domains and includes information about a domain names indexed pages in Google while using the popular Majestic backlink checker to … [Read more...]

Biggest Threat to .COM Dominance Is Google’s Involvement in New gTLDs

March 1, 2019 By John Colascione 10 Comments

NEW YORK – According to industry news website, DomainNameWire.com, Google’s launch of “.dev” domain names is off to a prosperous start with the zone file representing over 64,000 registrations just one day after it entered general availability. That’s amazing even for a bearish believer of nGTLDs. I guess it is only a matter of time until more and more people begin accepting the fact that all of the good .com domain names are long gone, and there are these new sort of odd … [Read more...]

A Domain Resellers Best Benefit Might Be In Domain “Savings”, Not Sales “Revenue”

February 26, 2019 By John Colascione Leave a Comment

NEW YORK, NY – In early 2005 I became a reseller for Wild West Domains Inc., a subsidiary of the GoDaddy, signing up for their Reseller opportunity, and at that time, their “Super Reseller” opportunity. The difference between the two was that the Super Reseller provided the ability to “resell” the “reseller” opportunity and put companies underneath you, earning a small portion of your acquired re-sellers sales, sort of like a sub-affiliate or MLM (multi-level-marketing) … [Read more...]

How Google Became the Most Popular Search Engine; Eyes on Innovation

February 18, 2019 By John Colascione Leave a Comment

NEW YORK, NY – In the early 1990’s, the Internet was in its infancy. At that time, a great majority of information on this new and interesting "World Wide Web" was from colleges and universities. With the growth of this vast amount of information came interest in a better way for finding things which birthed some of the webs very first search engines, many of which you’ve likely never even heard of. Some who used the Internet at that time might be more likely to remember more … [Read more...]

What Is Web Site Hosting and Why Do I Need It? Seems Like A Monthly Rip Off

February 14, 2019 By John Colascione Leave a Comment

NEW YORK – Once in a while I come across a person, customer or prospect that doesn’t understand what website hosting is and why they might have to pay for it. They seem to feel that hosting is some unknown, unexplained add-on which seems confusing at best or a rip-off at worst. The particular people seem to think a website just 'exists' out there on the Inter-webs or are somehow part of the World Wide Web; they have trouble understanding what website hosting is and why … [Read more...]

My Single Long Tail, Exact Match Domain Name Grab at NamesCon Global 2019

February 14, 2019 By John Colascione 9 Comments

NEW YORK, NY – This year I purchased just one Internet domain name at NamesCon, and although a little long in length, I feel it’s a good match and good domain name that reflects exactly what my business does, so this name I acquired as an “end user”. I also purchased it at a very good price – Just $800 measly dollars; for that little I couldn't see not grabbing it. The domain name is InternetMarketingServices.com, which reflects exactly what my newer spin-off business … [Read more...]

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by: John Colascione

John Colascione

Long Island Guide - The Guide to Long Island New York

John Colascione is Chief Executive of SEARCHEN NETWORKS® He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses.

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In The News

  • DNJournal: New Book From Veteran Domainer
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  • InnovateLI: Two Deals, One Very Interesting Digital
  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
  • Long Island Media Inc, SmartCEO, Future 50
  • Speakers, Name Summit, John Colascione
  • Speakers, Real Estate Summit, John Colascione
  • 24 Leading Domain Experts Analyze 2017

Popular Stories

Did DuckDuckGo Just Acquire Premium Domain “Duck.com” from Google?

New gTLD? Not So Fast; History Suggests New ‘Right of the Dots’ Could = Total Failure

Could Domain Investing Industry End with Legal Provision for Domain “Hoarding”

Websites and Domain Names to Become Insignificant within 20 Years or Less

Does the Domain Industry Suffer From Own Versions of Trumpted “Fake News” Stories?

Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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The Domain Nissan Motor Couldn’t Buy, Couldn’t Win, and Still Doesn’t Control

WEST PALM BEACH, FL - If you type Nissan.com today, December 2025, you still won’t end up on Nissan Motor’s website. After 25+ years of lawsuits, filings, injunctions, offers, counters, bad press, and … [Read More...]

Bots, Ad Networks & Fake Lead Form Fills; Phones Don’t Work, Emails Bounce

WEST PALM BEACH, FL –  Have you recently noticed your lead forms being filled out with fake information, phone numbers that don't work and/or email addresses that bounce back? Google's Display Network … [Read More...]

Report: ID Verification Service for Auto Dealers Breach Exposed Millions of Records

SOUTHFIELD, MI - A newly surfaced dark-web listing claims that 700Credit, a provider of credit-reporting and identity-verification services for auto dealers, suffered a substantial data breach in late … [Read More...]

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