Insights That
Drive Revenue News and analysis by John Colascione.

Latest Analysis & News

November 1, 2011 · 2 min read

Google’s Move To Encrypt Search Referrals

Everyone on the planet should boycott Google Analytics, but Google knows no one will. Google Analytics isn’t about delivering a great free stats program to users. It’s about using Webmasters

September 24, 2011 · 2 min read

Just 1 Reason To Grab A Great Domain Name Right Now

If the video posted below doesn’t get you a little excited about domain names, I really don’t know what would. Having the right domain name for your business can be pricelist,

August 2, 2011 · 3 min read

Google’s +1 Feature Poised To Take Over Internet

Google released its Google+ network just a month ago and it is already estimated to have twenty million users. Those who better understand the significance of Google +1 see the

February 11, 2011 · 5 min read

Social Media 101 “Algorithmically Speaking”

A BASIC UNDERSTANDING OF HOW AND WHY SOCIAL MEDIA MATTERS:  – FROM A SEARCH ENGINES PERSPECTIVE Why do I need a Twitter or Facebook page? Who cares about that stuff