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You are here: Home / Internet & Tech / 115 Advertising Quotes for Today’s, ‘Should Be’, Social Savvy, Marketing Executive

115 Advertising Quotes for Today’s, ‘Should Be’, Social Savvy, Marketing Executive

August 15, 2016 By John Colascione

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Today’s marketer has infinite options and processes to consider when working to either brand, market or promote services and companies for themselves or for clients. If this list doesn’t give you some fresh ideas on what to work on next, I don’t know what will. Regardless of how good of a marketing executive, or even a beginner, you feel that you are, there is always room for improvement and keeping pace with what you’re missing is certainly something you need to stay focused on, at all times, because that’s how you continue to succeed. One thing I have learned over the coerce of my marketing career is that you should never – ever – expect to stop learning.

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Here is a list of great quotes regarding and related to advertising, branding and marketing:

  1. “Many a small thing has been made large by the right kind of advertising.” — Mark Twain
  2. “Creativity is intelligence having fun.” -– Albert Einstein
  3. “If you wait till there is another case study in your industry, you will be too late.” — Seth Godin
  4. “Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.” — Jef I. Richards
  5. “In today’s information age of marketing and Web 2.0, a company’s website is the key to their entire business.” — Marcus Sheridan
  6. “No matter what, the very first piece of social media real estate I’d start with is a blog” — Chris Brogan
  7. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” — Andrew Davis
  8. “A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” -– Scott Cook
  9. “Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” –- Matt Goulart
  10. “What really decides consumers to buy or not to buy is the content of your advertising, not its form.” — David Ogilvy
  11. “Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it” — David Meerman Scott
  12. “To think creatively, we must be able to look afresh at what we normally take for granted.” –- George Kneller
  13. “Your culture is you brand” — Tony Hsieh
  14. “Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it.” — John Battelle
  15. “Creativity about life, in all aspects, I think, is still the secret of great creative people.” –- Leo Burnett
  16. “If you get bored with social media, it’s because you are trying to get more value than you create.” –- Fast Company
  17. “The best way to predict the future is to create it.” –- Peter Drucker
  18. “Your brand is a story unfolding across all customer touch points.” -– Jonah Sachs
  19. “Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.” — Laura Fitton
  20. “An essential aspect of creativity is not being afraid to fail.” -– Edwin Land
  21. “Make your marketing so useful people would pay for it” — Jay Baer
  22. “Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” — Erik Qualman
  23. “No one wakes up excited to see more advertising; no one goes to sleep thinking about the ads they’ll see tomorrow.” — Jan Koum
  24. “If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn’t have to advertise them.” — Will Rogers
  25. “Good content isn’t about good storytelling. It’s about telling a true story well.” — Ann Handley
  26. “The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its ‘product’ cannot be turned out on an assembly line.” — Leo Burnett
  27. “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” –- Beth Comstock
  28. “Good marketers see consumers as complete human beings with all the dimensions real people have.” -– Jonah Sachs
  29. “For the past 10 years, corporations have been trained that they should use all the different media… But the Internet is becoming the umbrella.” — Larry Weber
  30. “Our jobs as marketers are to understand how the customer wants to buy and help them do so.”  -– Bryan Eisenberg
  31. “Social media is a contact sport.” — Margaret Molloy
  32. “Think about what a user is going to type.” — Matt Cutts
  33. “Video is just one part of a marketing plan. It fits certain messages and people better than others.” — Steve Garfield
  34. “The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information.” — Tim O’ Reilly
  35. “Don’t be afraid to get creative and experiment with your marketing.” — Mike Volpe
  36. “If you’re a good marketing person, you have to be a little crazy.” -– Jim Metcalf
  37. “Institutions that once had to go through media to deliver information are now themselves media.” — Andrew Nachison
  38. “Either write something worth reading or do something worth writing about.” — Benjamin Franklin
  39. “The consumer is not a moron; she is your wife.” –- David Ogilvy
  40. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.”  –- Joe Chernov
  41. “Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” -– Seth Godin
  42. “People don’t buy what you do, they buy why you do it.” -– Simon Sinek
  43. “Doing well with blogging is not about writing one key post, it is about performing day after day and helping a few people at a time.” — Aaron Wall
  44. “Today it’s important to be present, be relevant and add value.” -– Nick Besbeas
  45. “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” — Guy Kawasaki
  46. “Great Execution is the Ultimate Differentiator.” — Margaret Molloy
  47. “The best marketing doesn’t feel like marketing.”  — Tom Fishburne
  48. “You can’t expect to just write and have visitors come to you – that’s too passive” — Anita Campbell
  49. “Give them quality. That’s the best kind of advertising.” — Milton Hershey
  50. “Know thyself. Know the customer. Innovate.” -– Beth Comstock
  51. “Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet” — Joe Pulizzi
  52. “Social media are tools. Real time is a mindset.” -– David Meerman Scott
  53. “Instead of using technology to automate processes, think about using technology to enhance human interaction.” -– Tony Zambito
  54. “If you are an artist, learn science. If you are a scientist, cultivate art.” -– Karin Timpone
  55. “We’re all learning here; the best listeners will end up the smartest.” — Josh Bernoff
  56. “The error that we tend to make is that we think that women’s magazines are what editors want and what their readers want – and thus are social indicators – when, in fact, they are what advertisers want. They’re just advertising indicators.” — Gloria Steinem
  57. “As I see it, fast food outfits have targeted small children with their advertising in a very effective way. You know, it’s clowns and kid’s toys and bright colors and things like that.” — Anthony Bourdain
  58. “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” –- Beth Comstock
  59. “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” — Brian Halligan
  60. “I love the incredible variety of demands directing makes on you, from the entrepreneur to the hustler to the deal-maker to the writer; to directing actors and the camera and working with music, sound, marketing and promotion. It uses so many sides of your brain.” — Tom Hooper
  61. “Making promises and keeping them is a great way to build a brand.” — Seth Godin
  62. “Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.” -– Chris Brogan
  63. “Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them and they may come and stay.” -– Seth Godin
  64. “An advertising agency is 85 percent confusion and 15 percent commission.” — Fred Allen
  65. “Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.” — David Ogilvy
  66. “I am all for conversations. But you need to have a message.” — Renee Blodgett
  67. “One of the people who most influenced me was Ben Shapiro, a marketing professor at the business school. He used to rant and rave and pound his fist: ‘It’s all about the customers!’ And he was right. He was also right that, at that time, retailing was devoid of really talented people; he urged me to go in that direction.” — Thomas G. Stemberg
  68. “Affiliate marketing has made businesses millions and ordinary people millionaires.” — Bo Bennett
  69. “The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.” — Leo Burnett
  70. “I always loved advertising. If I hadn’t been in fashion, I’d have been in advertising.” — Karl Lagerfeld
  71. “I saw a subliminal advertising executive, but only for a second.” — Steven Wright
  72. “In a way, the Web is like your Hollywood agent: It speaks for you whenever you’re not around to comment.” — Chris Brogan
  73. “You could have a zillion Facebook followers. Those people don’t buy records. It’s about a hundred to one…Record companies, they don’t have any money, so they see social media as the free marketing… So… ‘Billy, light yourself on fire and stand upside down, and that’ll market the record.” — Billy Corgan
  74. “I’m not a marketing person. I don’t ask myself questions. I go by instinct.” — Karl Lagerfeld
  75. “My goal is to spark something within the reader and allow it to initiate an idea they then can grow.” -– Warren Whitlock
  76. “Nothing except the mint can make money without advertising.” — Thomas Babington Macaulay
  77. “I believe that life is hard. That we all are going to walk through things that are hard and challenging, and yet advertising wants us to believe that it’s all easy.” — Jamie Lee Curtis
  78. “Google did a great job hacking the Web to create search – and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices – even a lifestyle brand.” — Douglas Rushkoff
  79. “Somebody says, ‘Do a Tom Bodett, a folksy kind of thing,’ and it sounds like something out of ‘Hee Haw,’ very insulting. They turn wry humor into disparaging sarcasm, and you get what amounts to insulting advertising.” — Tom Bodett
  80. “Young people are threatened… by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.” — Pope John Paul II
  81. “As you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about.” — Larry Weber
  82. “Word of mouth is the most valuable form of marketing, but you can’t buy it. You can only deliver it. And you have to really deliver.” — G-Eazy
  83. “There is probably a perverse pride in my administration… that we were going to do the right thing, even if short-term it was unpopular. And I think anybody who’s occupied this office has to remember that success is determined by an intersection in policy and politics and that you can’t be neglecting of marketing and P.R. and public opinion.” — Barack Obama
  84. “Content should ask people to do something and reward them for it.” –- Lee Odden
  85. “Have you heard of this new thing called the internet? It’s giving people new expectations. It’s allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you’ll quickly be dismissed as a poser.” — Roy H. Williams
  86. “Money coming in says I’ve made the right marketing decisions.” — Adam Osborne
  87. “People are in such a hurry to launch their product or business that they seldom look at marketing from a bird’s eye view and they don’t create a systematic plan.” — Dave Ramsey
  88. “Poetry is a street fighter. It has sharp elbows. It can look after itself. Poetry can’t be used for manipulation; it’s why you never see good poetry in advertising.” — David Whyte
  89. “When the Internet first came into public use, it was hailed as a liberation from conformity, a floating world ruled by passion, creativity, innovation and freedom of information. When it was hijacked first by advertising and then by commerce, it seemed like it had been fully co-opted and brought into line with human greed and ambition.” — Neil Strauss
  90. “The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.” — Stuart Chase
  91. “Today’s smartest advertising style is tomorrow’s corn.” — William Bernbach
  92. “Marketing is what you do when your product is no good.” — Edwin Land
  93. “Fast food chains spend a large amount of marketing to get the attention of children. People form their eating habits as children so they try to nurture clients as youngsters.” — Eric Schlosser
  94. “By publishing content that shows buyers you understand their problems and can show them how to solve them, you build credibility.” — Ardath Albee
  95. “Traditional methods of sales prospecting are grossly inefficient.” — Jill Konrath
  96. “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” –- Jay Baer
  97. “Marketing is no longer about the stuff that you make, but about the stories you tell.” — Seth Godin
  98. “Content is anything that adds value to the reader’s life.” –- Avinash Kaushik
  99. “Take two ideas and put them together to make one new idea. After all, what is a Snuggie but the mutation of a blanket and a robe.” — Jim Kukral
  100. “Marketing isn’t magic. There is a science to it.” — Dan Zarrella
  101. “Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.” — The Cluetrain Manifesto
  102. “The stories that spread today empower us and give us belief in our own heroic potential.” -– Jonah Sachs
  103. “You can’t sell anything if you can’t tell anything.” -– Beth Comstock
  104. “Recognize that giveaway items serve as silent ambassadors, reinforcing your expert identity – choose them carefully.” — Susan Friedmann
  105. “Word-of-mouth marketing is a crucial component of organic growth for startups and one of the primary ways that Weebly has grown to over 15 million customers.” — David Rusenko
  106. “February days are a marketing gimmick; love happens every day.” — Randeep Hooda
  107. “What makes content engaging is relevancy. You need to connect the ‘contact information’ with the ‘content information’.” — Gail Goodman
  108. “Speak to your audience in their language about what’s in their heart.” -– Jonathan Lister
  109. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” –- Maya Angelou
  110. “In advertising not to be different is virtually suicidal.” — William Bernbach
  111. “If your content isn’t driving conversation, you’re doing it wrong.” -– Dan Roth
  112. “Presentations are the most amazing persuasion tool available in organizations today.” — Nancy Duarte
  113. “Money follows passion – not the other way around.” — David Siteman Garland
  114. “More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean ‘wrong’ in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.” — Simon Mainwaring
  115. “Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.” — Howard Schultz
John Colascione
John Colascione

About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®

Filed Under: Internet & Tech, Social Media Tagged With: advertising, Affiliate, Affiliate Marketing, B2B, B2C, Brand, Content, Creative, Creativity, Google, Inbound marketing, Internet, Marketing, Money, Outbound marketing, Presentations, Quotes, Social, Social Media, Video, Word-of-mouth

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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