Insights That
Drive Revenue News and analysis by John Colascione.

Latest Analysis & News

November 1, 2011 · 2 min read

Google’s Move To Encrypt Search Referrals

Everyone on the planet should boycott Google Analytics, but Google knows no one will. Google Analytics isn’t about delivering a great free stats program to users. It’s about using Webmasters

September 24, 2011 · 2 min read

Just 1 Reason To Grab A Great Domain Name Right Now

If the video posted below doesn’t get you a little excited about domain names, I really don’t know what would. Having the right domain name for your business can be pricelist,

August 2, 2011 · 3 min read

Google’s +1 Feature Poised To Take Over Internet

Google released its Google+ network just a month ago and it is already estimated to have twenty million users. Those who better understand the significance of Google +1 see the

February 11, 2011 · 5 min read

Social Media 101 “Algorithmically Speaking”

A BASIC UNDERSTANDING OF HOW AND WHY SOCIAL MEDIA MATTERS:  – FROM A SEARCH ENGINES PERSPECTIVE Why do I need a Twitter or Facebook page? Who cares about that stuff

November 8, 2010 · 2 min read

Website Monetization

Website Monetization Those who make the most money usually have the largest audience… Although there are several ways to monetize a web site, there is only one fundamental requirement to making

November 8, 2010 · 2 min read

The Competitive Edge of a Great Domain

For the most part, it starts with the competitive edge of a great domain… It all has to start somewhere, and for most online entrepreneurs, it starts with a domain

November 8, 2010 · 1 min read

Domain Auction Sites

Domain Auction Sites Domain auctions provide a way for domain name buyers to get the domain names they desire quickly. Auctions occur on auction sites specifically for trading domain names. Some like

November 8, 2010 · 1 min read

Domain Names News

Domain Names News A handful of the industries leading experts on domains share news, sales charts, legal pitfalls as well as insider tips on the following sites. DNJournal.com – The

November 8, 2010 · 1 min read

Domain Name Trading

Other Places to Watch for Domain Name Trading There are a variety of other forums and public sites where you’ll find deals and discussions on domains, but these two should

November 8, 2010 · 1 min read

Domain Name Forums

Domain Name Forums Domain forums are a great place to start when looking for information on domains. Some of the best information on domains is found in forums where domain investors

November 8, 2010 · 1 min read

Affiliate Programs

Affiliate Programs Affiliate marketing is a marketing practice in which a business rewards an affiliate for each customer brought about by the affiliate’s marketing efforts. Affiliate marketing overlaps with other

November 8, 2010 · 1 min read

Advertising Networks

Advertising Networks Ad networks are companies who have large numbers of clients looking to run their banner or text ads across networks of web properties. These companies have both “advertisers”

November 8, 2010 · 1 min read

Direct Sales

Direct Sales Having an item for sale on your web site is one of the most direct and easiest to understand ways of making money from your web site. Products

November 8, 2010 · 1 min read

Lead Generation

Lead Generation A popular way developers monetize a web site is through lead generation. Leads can either be direct phone calls to a professional business or they can be email contacts

November 7, 2010 · 1 min read

Social Signals and Search Engine Rankings

WebProNews.com recently published an article called “Are Social Signals the New PageRank?”  The article basically went over a deal between Microsoft and Facebook which would integrate Facebook data in Bing search