The Most Profitable Keywords for Google AdSense Publishers are based on what Google charges its pay-per-click advertisers based on the competition for ads within its Google AdWords program. Here is a quick summary of how the system works.
Advertisers who participate in the AdWords Display Network bid money (paid by credit card) to run “Ads” on “Words” and topics for which they would like their advertisements to display around website content when and if that content matches a selected theme, topic, products and/or service of that advertiser. The system has been improved greatly over the years to include people who are “likely to be interest in” or “recently have read or researched this sort of information” based on data Google has gathered.
Publishers who participate in the Google’s AdSense program are those who run websites which opt-in to display advertising on their websites. The advertising is designed to ‘Make Sense’ out of the publishers page content so that it can serve ads which are highly targeted and related to the content a user is reading. This creates a ‘win-win’ for bother advertiser and publisher; the advertiser only spends money when their ads are shown to users who are extremely likely to have interest in their ads, and publishers serves ads that are highly targeted and related to their page content, and gets paid for it. The system also has been improved greatly over the years to include people who are “likely to be interest in” or “recently have read or researched this sort of information” based on data Google has gathered.
Words, Topics and Interests
Since both of Google’s systems work on competition, certain words, topics, phrases and interests play a significant role in both 1) how much it will cost advertiser to advertise, and 2) how much publisher will be paid for their inventory and their users. Below is a visual example, distributed by WordStream, as the 20 Most Expensive Keywords.
Note: The words, phrases and topics shown above reflect what is typically considered a “top bid” for each click “Cost Per Click” (CPC) for advertisers to reach consumers interested in this information. A top bid means, basically, on Google search the advertiser would be displayed in the #1 position of the search engine and on publisher websites, the advertiser would be 1st in line to be displayed (in-front of every other advertiser in the list) This data is a representation of what advertiser should expect it to cost, and what publisher can expect as far as Google Adsense earnings for driving traffic to advertisers based on this content. This scenario requires a very high quality website sending very high quality traffic.
About The Author: John Colascione is Chief Executive Officer of Searchen Networks Inc. and Internet Advertising Inc. He specializes in Website Monetization, authored a ‘how to’ book called ‘‘Mastering Your Website’, and is a key player in several Internet related businesses through his search engine strategy company Searchen Networks®