PALM BEACH, NY – If that little-soft-wet melon in your head is working properly, you're very likely - not going to get much benefit out of this piece.... but in case you’ve never thought of this before, it could be quite compelling and helpful. It also could serve its purpose well if there is someone you have been trying to "convince", but they are that type of thick-headed person that doesn’t trust your intuition when it comes to SEO and always needs to hear it from the … [Read more...]
Not Good: Seems Now, Not “Trump” or Even “Russia”, But “Google” is Meddling in Election
PALM BEACH - Unless you have been living under a rock for the last two years, you're likely very much aware that American's have been absolutely inundated with 24/7 news cycles surrounding the "Collusion Delusion" and Donald Trump's alleged and now debunked 'meddling', "interference", and then "obstruction", all related with the Russians and the 2016 election. While there has been near limitless talk about what Trump refers to as an illegal Witch Hunt, and the Greatest … [Read more...]
Google Promotes Alternative Uniregistry URL in Keyword Planner “How To” Video
PALM BEACH – Google is a massive giant in promoting things - and it looks like they’ve decided to include some interesting advertising for Uniregistry in one of their search advertising videos called “Get Started with Google Ads: Pick The Right Keywords”, a how-to video about setting up your Google Ads. This video, which was created in 2017, about two and a half years after general availability of the .flowers URL, teaches people how to use the Google Keyword Planner tool … [Read more...]
Google Search Console Consolidates Common Variations Into Single Domain
BOCA RATON – Not sure why it has taken Google so long to realize and implement a sites various version into webmaster tools, but they have finally sent out a notification letting users know they have done so. It’s been one of the most annoying things; to have to enter each individual version of your sites URL into webmaster tools. For example, www, non www, http://, https, etc. This should go without having to designate as it just creates extra meaningless work when adding … [Read more...]
Search Optimization or Sponsored Search, Which One Is Better for My Business?
NEW YORK, NY – Whether a company embarks on typical optimization processes or just gives in and goes straight for Google’s recently re-branded “Google Ads” program is probably a question best answered only by someone who has been watching both of them evolve over the years, because both of them do work, and both can be used to grow your business exponentially, but figuring out which one works better or which will cost more is something the average business owner just has no … [Read more...]
How Google Became the Most Popular Search Engine; Eyes on Innovation
NEW YORK, NY – In the early 1990’s, the Internet was in its infancy. At that time, a great majority of information on this new and interesting "World Wide Web" was from colleges and universities. With the growth of this vast amount of information came interest in a better way for finding things which birthed some of the webs very first search engines, many of which you’ve likely never even heard of. Some who used the Internet at that time might be more likely to remember more … [Read more...]
Human Quality Ratings and Guidelines Continue to Become Center of Debate
NEW YORK, NY – It’s nothing short of amazing to see all of the time, money, resources and effort search giant Google engineers are putting towards accessing the trustworthiness of specific web-pages these days. I remember when the entire Google algorithm was simply based on the HTML code which made up a website. However, these days Google uses not only artificial intelligence to rank sites, but they also use 'real people' to give websites something called “QR” ratings … [Read more...]
Google Trends: Past Five Years in Review
NEW YORK, NY - Google Trends is a tool provided by Google which allows you to review what words, phrases and terms are trending and measure their popularity based on what people are searching for on Google.com. Users can sort and review search history based on region, dates and time periods as well as view top lists within certain categories of content types. Below is a list of what keyword and keyword phrases were trending for the past five years from 2017 to 2013. These … [Read more...]
Will Google’s Instant Answers Threaten, Even Destroy, Search Giant’s Future
LONG ISLAND, NY – This is a theoretical opinion and is far from fact, but I thought about it today and I’m going to share it with my readers, as I ordinarily do here on this site, a place where my thoughts about the Internet, meet the Internet itself - and my ramblings are meant, not just to entertain, or act as some therapeutic outlet, but to help form options, influence discussion, create dialog and educate. Today, we will touch on something that is a growing problem for … [Read more...]
LSI, Latent Semantic Indexing – What Is Google Looking for on Your Website?
Update: I originally wrote this post in 2007 (TUESDAY, MAY 15, 2007) on Google's Blogger platform. I've recently moved it here as I have referenced it so many times and prefer it to be located here. NEW YORK, NY - I have discussed LSI, Latent Semantic Indexing, in the past but I have never gone into it in great detail or provided real examples of the science in action so I want to go into it a bit right now. It is nothing short of amazing to see how one word can mean another … [Read more...]
Google Has Begun It’s “Mobile First” Indexing Endeavours; Email Notification
NEW YORK, NY - There has been a great deal of chatter on the Internet about Google's Mobile First indexing endeavours since March 2018 when it was announced. I was just explaining this to a client yesterday who happens to not yet have a mobile friendly website. Rather than giving a long explanation of what it is and why it is important, I could probably have simply forwarded this message I received from Google this morning letting me know that one of my sites will be used in … [Read more...]
Google to Combine Paid Search Ads with Content; Who Needs Organic Anyway?
NEW YORK – Google loves ads, especially when ads are just as relevant and helpful as organic search results. Think about it like this; if you owned Google, imagine a day where your search engine results were just as accurate, relevant and helpful as any of the other organic search results. You could literally have an entire page of results, which were all paid for through your auction system, and users wouldn’t think anything of it. People would just continue to “Google” … [Read more...]
Google Finally Taking Action Against Callers Claiming They Are from Search Giant
NEW YORK - If you run a small business, especially a brick and mortar business with a physical address you are likely being solicited, potentially multiple times per day, by different companies often over robocalls from companies who claim they are Google. Often these calls are regarding your Google listing or Google Maps placement which is being reported to you as being inaccurate and out of date. To unsuspecting businesses this can be alarming and tricky to detect as … [Read more...]
Overstock.com Marketing Expenses Sour $40M After Google Algorithm Changes
NEW YORK – It sort of makes you cringe just hearing the title. According to BuzzFeed.com, the retailing giant Overstock told investors during an earnings call that the company has experienced serious difficulties with a Google Algorithm update it was hit with last year, calling it "very disruptive" to its business; the SEO Community called it "Fred". Overstock CEO Patrick Byrne said that sales and marketing expenses grew 105% to $77.2 million this quarter from $37.6 … [Read more...]
Automotive Advertising via Google Trends (Interest Over Time) by Cars Digital Inc.
Automotive Advertising via Google Trends (Interest Over Time) Cars Digital Inc., is a automotive subsidiary company of Long Island Media Inc., a certified CDK Global Partner, accredited BBB Company and Google Certified Agency. The mission of Cars Digital is to develop proprietary tools and software which help used automotive dealers connect with local shoppers through strategic digital advertising. Auto Advertising Automotive Advertising Automotive Digital … [Read more...]