200 Advertising Slogan and Tag Line Examples: Ideas for Building Your Brand

Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. They also greatly help build your brand.

According to “Creative Advertising” by Charles Whittier: “A slogan should be a statement of such merit about a product or service that is worthy of continuous repetitive advertising; is worthwhile for the public to remember; and is phrased in such a way that the public is likely to remember it.”

List of Company Slogans:

1. 3M: “Innovation”
2. 7up: “The Uncola”
3. Adidas: “Impossible Is Nothing”
4. Agere Systems: “How Communication Happens”
5. Agilent: “Dreams Made Real”
6. Airbus: “Setting the Standards”
7. Alka Seltzer: “I Can’t Believe I Ate The Whole Thing”
8. Alka Seltzer: “Plop, Plop, Fizz, Fizz, Oh What A Relief It Is”
9. Allstate: “You’re In Good Hands”
10. Amazon.com: “…and You’re Done”
11. American Express: “Don’t Leave Home Without It”
12. AMX: “It’s Your World. Take Control”
13. Anritsu: “Discover What’s Possible
14. Apple: “Everything Is Easier on a Mac”
15. Apple: “Think Different”
16. AT&T: “Your World. Delivered”
17. AT&T: – “Reach Out And Touch Someone”
18. ATG Design Services: “Circuit Design for the RF Impaired”
19. ATI Technologies: “Get In the Game”
20. Avis: “We Try Harder”
21. Audi: “Vorsprung durch technik” (“Advancement Through Technology”)
22. BAE Systems: “Innovating for a Safer World”
23. Ball Corporation: “The Leader in Small Space and Rocket Systems”
24. BellSouth: “Listening, Answering”
25. Bisto Gravy Granules: “Ah! Bisto”
26. Blackhawk: “Powering DSP Development”
27. BMW: “Designed for Driving Pleasure”
28. BMW: “The Ultimate Driving Machine”
29. Boeing: “Forever New Frontiers”
30. Bounty: “The Quicker Picker Upper”
31. Bose Corporation: “Better Sound Through Research”
32. Bowers & Wilkins (Speaker Mfg.): “Listen and You Will See”
33. BP Microsystems: “Setting the Standard in Device Programming”
34. Brylcreem: “A Little Dab’ll Do Ya”
35. Burger King: “Have It Your Way”
36. Cadbury: “All Because The Lady Loves Milk Tray”
37. Cadence: “How Big Can You Dream?”
38. Calgon: “Calgon, Take Me Away”
39. California Milk Processor Board: “Got Milk?”
40. Campbell’s Soup: “Mmm Mmm Good”
41. Camel: “I’d Walk A Mile For A Camel”
42. Canon: “Know How”
43. Carling: “I Bet He Drinks Carling Black Label”
44. Carlsberg: “Probably the Best Beer in the World”
45. Castlemaine Beer: “Bringing Beer Back Home”
46. Charmin: “Please Don’t Squeeze The Charmin”
47. Cingular Wireless: “Raising the Bar”
48. Cisco Systems: “This is the Power of the Network. Now.”
49. Cirrus Logic: “Leading the Digital Entertainment Revolution”
50. Clairol: “Does She…or Doesn’t She?”
51. Coca Cola: “Have A Coke And A Smile”
52. Coca Cola: “It’s The Real Thing”
53. Coca Cola: “The Pause That Refreshes”
54. Compaq (HP): “Inspiration Technology”
55. Crest Toothpaste: “Look Ma, No Cavities!”
56. Cypress Semiconductor: “Driving the Communication Revolution”
57. Datel (C&D Tech): “Innovation and Excellence”
58. De Beers: “A Diamond is Forever”
59. Dell Computer: “Get More out of Now”
60. Dr Pepper: “What’s the Worst That Could Happen?”
61. Dunkin’ Donuts: “America Runs on Dunkin”
62. DuPont: “The Miracles of Science”
63. eBay: “The World’s Online Market Place”
64. EM Research: “The ultimate source for miniature frequency synthesizers”
65. Energizer: “It Keeps Going, and Going, and Going…”
66. Ericsson: “Taking You Forward”
67. Esso: “Put A Tiger In Your Tank”
68. Fedex: “When It Absolutely, Positively Has To Be There Overnight”
69. Felix: “Cats Like Felix Like Felix”
70. Fiber-Span: “RF On Fiber”
71. Financial Times: “No Ft, No Comment”
72. Fox News: “Fair and Balanced”
73. Ford: “Built for the Road Ahead”
74. FTD Interflora: “Say It With Flowers”
75. Fujitsu: “The Possibilities are Infinite”
76. General Dynamics: “Strength On Your Side”
77. General Electric: “Imagination at Work”
78. Google: “Don’t be Evil”
79. GigaLane: “Innovation and Excellence in RF & Microwave”
80. Gillette Razors: “The Best A Man Can Get”
81. Griff Specialty Paper and Film: “Materials that Create Solutions”
82. Guinness: “My Goodness, My Guinness”
83. Hallmark: “When You Care Enough To Send The Very Best”
84. HBO: “It’s Not Tv, It’s HBO”
85. Heinz: “Beanz Meanz Heinz”
86. Hitachi: “Inspire the Next”
87. Hewlett-Packard: “Invent”
88. Honeywell: “We are Honeywell”
89. HSBC: “The World’s Local Bank”
90. IBM: “We Make IT Happen”
91. IBM: “I Think, Therefore IBM”
92. IDT: “Powering What’s Next”
93. I.F. Engineering Corp: “Your challenge is our progress”
94. IFI: “The Power of Choice”
95. Infineon: “Keep on Thinking”
96. Intel: “Intel Inside”
97. Intersil: “Technology at the Speed of Life”
98. ITT: “Engineered for Life”
99. Jaguar: “Grace, Space, Pace”
100. John Lewis: “Never Knowingly Undersold”
101. JRC: “You Don’t Need Wires to Communicate”
102. Keithley: “A Greater Measure of Confidence”
103. Kelloggs: “They’re GR-R-R-reat”
104. KFC: “Finger Lickin’ Good”
105. Kit Kat: “Have a Break, Have a Kit Kat”
106. Kodak: “A Virtual World of Live Pictures”
107. Lay’s: “Betcha Can’t Eat Just One”
108. LG: “Life’s Good”
109. Linksys: “At Linksys – We are making connectivity easier”
110. Linx Technologies: “Wireless Made Simple”
111. Lockheed Martin: “We Never Forget Who We’re Working For”
112. L’Oreal: “Because You’re Worth It”
113. M&M: “Melts in Your Mouth, Not in Your Hands”
114. Mars: “A Mars A Day Helps You Work, Rest And Play”
115. MasterCard: “There Are Some Things Money Can’t Buy. For Everything Else, There’s MasterCard.”
116. Max Factor: “The Make Up of Make Up Artists”
117. Maxwell House: “Good To The Last Drop”
118. Maybelline: “Maybe She’s Born With It, Maybe It’s Maybelline”
119. McDonald’s: “I’m Lovin’ It”
120. MegaPhase: “Our Customers Connect With Us”
121. Meow Mix: “Tastes So Good, Cats Ask for It by Name”
122. Micrel: “The Infinite Bandwidth Company”
123. Micron: “The Future of Memory”
124. Miller: “The Champagne Of Bottle Beer”
125. Miller Lite: “Tastes Great, Less Filling”
126. Mitsubishi Semiconductor: “Changes for the Better”
127. Molson Beer: “I Am Canadian”
128. Morton Salt: “When It Rains, It Pours”
129. Motorola: “Digital DNA”  “Hello. Moto”
130. muRata: “Innovator in Electronics”
131. mWAVE Industries, LLC: “Your Partner In Antenna Technology”
132. Nabisco: “Can You Eat Three Shredded Wheat?”
133. National Semiconductor: “The Sight & Sound of Information”
134. NEC Corporation: “Empowered by Innovation”
135. New York Times: “All the News That’s Fit to Print”
136. NY State Department: “I Love New York”
137. Nike: “Just Do It”
138. Nokia: “Connecting People”
139. Nortel Networks: “Business Without Boundaries”
140. Orbital Sciences Corporation: “The Leader in Small Space and Rocket Systems”
141. Packard: “Ask The Man Who Owns One”
142. Panasonic: “Ideas for Life”
143. Peperami: “It’s A Bit Of An Animal”
144. Perdue: “It Takes A Tough Man To Make A Tender Chicken”
145. Philips: “Let’s Make Things Better”
146. Philips: “Sense and Simplicity”
147. Playtex: “Lifts And Separates”
148. PMC-Sierra: “Accelerating The Broadband Revolution”
149. Pringles: “Once You Pop, You Can’t Stop”
150. Progressive: “Now that’s Progressive”
151. Radio Times: “If It’s On, It’s In”
152. RCAT Systems: “You push the limits. We measure it.”
153. Red Bull: “It Gives You Wiiiings!”
154. Remington: “I Liked It So Much, I Bought The Company”
155. RF Bites: “Helping RF Designers one Bite at a time”
156. RF Cafe: A Disruptive Web Presence” “Your Onramp to the Information Superhighway”
157. Rice Krispies – “Snap! Crackle! Pop!”
158. Rohde & Schwarz: “Pushing Limits”
159. Rolaids: “How Do You Spell Relief?”
160. Ronseal: “It Does Exactly What it Says on the Tin””
161. Samsung Electronics: “Imagine”
162. Schweppes: “Schh…you Know Who”
163. Searchen Networks: “Serious About Search”
164. Sharp: “Sharp Minds, Sharp Products”
165. Skittles: “Taste the Rainbow”
166. Smarties: “Wotalotigot!”
167. Sony Playstation: “Live In Your World, Play In Ours”
168. State Farm: “Like a Good Neighbor, State Farm is There”
169. ST Microelectronics: “More Intelligence Solutions”
170. Subway: “Eat Fresh”
171. Sun Microsystems: “The Network Is The Computer”
172. Syntel: “Consider IT Done”
173. T-mobile: “Get More”
174. Tesco: “Every Little Helps”
175. Texas Instruments: “The World Leader in DSP and Analog” “Technology for Innovators”
176. Thomas Cook: “Don’t Just Book It Thomas Cook It”
177. Thor Labs: “Photonics in the Fast Lane”
178. Timex: “It Takes A Licking And Keeps On Ticking”
179. Toshiba: “Hello Tosh, Gotta Toshiba”
180. Typhoo: “You Only Get an ‘OO’ With Typhoo”
181. Unisys: “We Make It Happen”
182. United Airlines: “Fly the Friendly Skies”
183. United Technologies Corporation: “This Is Momentum”
184. U.S. Marine Corps: “The Few. The Proud. The Marines.”
185. U.S. Army: :Be All You Can Be”
186. Verizon Wireless: “Can You Hear Me Now? Good.”
187. vidaRF: “Simple Solutions for Complex Connections”
188. Vodafone: “How Are You?”
189. Volkswagen: “Drivers Wanted”
190. Volkswagen: “Think Small”
191. Wendy’s: “Where’s the Beef?”
192. Wheaties: “Breakfast Of Champions”
193. Wonderbra: “Hello Boys”
194. Wrigley’s Doublemint: “Double Your Pleasure, Double Your Fun”
195. Xilinx: “The Programmable Logic Company”
196. XMA Corporation: “When Performance Matters”
197. Yahoo!: “Do You… Yahoo!?”
198. Yellow Pages: “Let Your Fingers Do The Walking”
199. Zanussi: “The Appliance Of Science”
200. Zurich: “Because Change Happens”

Updated: 4/20/2018

John Colascione

About The Author: John Colascione is Chief Executive Officer of Searchen Networks Inc. and Internet Advertising Inc. He specializes in Website Monetization, authored a ‘how to’ book called ‘‘Mastering Your Website’, and is a key player in several Internet related businesses through his holding company Searchen Networks®