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Bots, Ad Networks & Fake Lead Form Fills; Phones Don’t Work, Emails Bounce

February 1, 2025 By John Colascione Leave a Comment

Google's Display Network (GDN) and Microsoft's Audience Network (MSAN) both serve ads across a vast number of websites, apps, and video content. While both companies have robust fraud detection systems in place, bot traffic and fraudulent interactions can occur within these networks. File photo: PixieMe, licensed.

WEST PALM BEACH, FL –  Have you recently noticed your lead forms being filled out with fake information, phone numbers that don't work and/or email addresses that bounce back? Google's Display Network (GDN) and Microsoft's Audience Network (MSAN) both serve ads across a vast number of websites, apps, and video content. While both companies have robust fraud detection systems in place, bot traffic and fraudulent interactions can occur within these networks. Here’s … [Read more...]

Google’s John Mueller on Why Hyphens Aren’t Used in Domain Names Anymore

April 18, 2024 By John Colascione 4 Comments

hyphens

MOUNTAIN VIEW, CA - In a recent Reddit Q&A, John Mueller, the Senior Webmaster Trends Analyst and Search Relations team lead at Google, fielded a query on why hyphens are no typically longer utilized in domain names, and if their fall from grace was something to be concerned about. Mueller noted that hyphens in domain names were a trend from a bygone era of the internet, and their curtailed use in modern times has occurred for a number of reasons, ranging from the way … [Read more...]

Casino gTLD Domain Owners Continue to Cash In As “Betting.online” Sold at $400,000

October 30, 2023 By John Colascione Leave a Comment

Gaming Domains

SCOTTSDALE, AZ - As verified by domain registry operator Radix, Casino.online, a casino review website, has announced they have purchased the “betting.online” domain for the price of $400,000. The price is record-setting for domain transactions within the generic top-level domains (gTLDs) category and currently ranks as the joint fifth-highest domain sale across all top-level domains (TLDs) for 2023.  Casino.online’s CEO, Patrick Gerhard, issued a statement … [Read more...]

Google Ceases Selling New Domains as Transition to Squarespace Continues 

September 29, 2023 By John Colascione Leave a Comment

Google Domains

SAN FRANCISCO, CA – Back in July of this year, Google abruptly announced that it would be ending its Google Domains service after nearly 10 years and would be selling the business and all of its assets to Squarespace, a New York-based website building and hosting company. This month, as the transition from one company to another continues, the soon-to-be-shuttered Google Domains quietly revealed that it has ceased the sale of any new domains going … [Read more...]

Amid Declining Revenues And Tenant Bankruptcies, Simon Taking Malls Online

October 2, 2019 By John Colascione 2 Comments

PALM BEACH, FL – It seems that one of the biggest mall owners in the U.S., Simon Property Group, is getting ready to take their physical shopping mall and real estate business online, likely before their physical malls completely empty out. Simon, which owns 235 malls and premium outlet centers across the globe has been testing two ‘beta’ sites called “PremiumOutlets.com” (SIMON PROPERTY GROUP, L.P. ) and “ShopPremiumOutlets.com” (SHOP PO, LLC.) since about March; they … [Read more...]

A Domain Resellers Best Benefit Might Be In Domain “Savings”, Not Sales “Revenue”

February 26, 2019 By John Colascione Leave a Comment

NEW YORK, NY – In early 2005 I became a reseller for Wild West Domains Inc., a subsidiary of the GoDaddy, signing up for their Reseller opportunity, and at that time, their “Super Reseller” opportunity. The difference between the two was that the Super Reseller provided the ability to “resell” the “reseller” opportunity and put companies underneath you, earning a small portion of your acquired re-sellers sales, sort of like a sub-affiliate or MLM (multi-level-marketing) … [Read more...]

Lights Out for Broadway Ticket, GEO Domain Site NewYork.com Over Legal Dispute

February 4, 2019 By John Colascione 13 Comments

NEW YORK, NY – While researching some GEO domain names last night I discovered that NewYork.com has now disappeared. It was a huge site I was quite familiar with as I had some past affiliate dealings with them, but today it appears its gone offline and parked at Godaddy.com. This was initially very hard to believe as last time I visited the site it seemed bustling with traffic and activity similar to its New York City streets in which it ‘virtually’ represented. This … [Read more...]

115 Advertising Quotes for Today’s, ‘Should Be’, Social Savvy, Marketing Executive

August 15, 2016 By John Colascione

Today's marketer has infinite options and processes to consider when working to either brand, market or promote services and companies for themselves or for clients. If this list doesn't give you some fresh ideas on what to work on next, I don't know what will. Regardless of how good of a marketing executive, or even a beginner, you feel that you are, there is always room for improvement and keeping pace with what you're missing is certainly something you need to stay focused … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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The Evolving Landscape of Search, SEO, AI and the Role of Domains

WEST PALM BEACH, FL - I’ve been in this industry for nearly 25 years. When I first started, most people hadn’t even heard of Google. Today, Google is the single most influential factor in whether a … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Near Identical Domain Used To Scam Over $800,000 With Wire For Real Estate Deal

AUSTRALIA - A South Australian woman narrowly avoided a complete financial disaster after falling victim to a sophisticated business email compromise (BEC) scam that led to the loss of over $800,000. … [Read More...]

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