PALM BEACH – Google is a massive giant in promoting things - and it looks like they’ve decided to include some interesting advertising for Uniregistry in one of their search advertising videos called “Get Started with Google Ads: Pick The Right Keywords”, a how-to video about setting up your Google Ads. This video, which was created in 2017, about two and a half years after general availability of the .flowers URL, teaches people how to use the Google Keyword Planner tool … [Read more...]
Near $200,000 Missing from “Ordinary” Domain Sales Market, So Far This Year
NEW YORK – There is an old saying “Follow the Money”, popularized by the 1976 drama-documentary motion picture “All the President's Men” which was about the Watergate scandal (I’ve yet to see the movie, but plan to). However, in this case, I prefer not to follow the money, because it looks like it's disappearing into a region of space-time; one exhibiting strong gravitational effects that nothing - not even particles and electromagnetic radiation such as light can escape … [Read more...]
Domain Name Biz Uniregistry Scores on Domain Name “DomainNames.com”
NEW YORK - A few weeks ago at NamesCon Global 2019 one of the industry’s best domain names, in my opinion, was acquired by Uniregistry, the brainchild of founder Frank Schilling, who operates the company from its Cayman Islands headquarters. As many in the domain industry were, Schilling was in attendance and won the highest bid on DomainNames.com for $370,000, one of the largest sales in the live auction. The remainder of domains which were not sold at the live event, … [Read more...]
SHERPA: “Wow, So This Is, Really, Maybe, It Would Be Fair to Say, The Biggest Auction The Domain Industry Has Ever Seen?”
NEW YORK, NY - I took the time to watch another Domain Sherpa show today - this one called "Domain Handcapping" since it was related to the upcoming NamesCon show next week from January 26, to January 30, 2019 - including “the main event” – the live auction which is held once a year. I’m very much looking forward to attending this year and I will certainly sit in on it and maybe even purchase something, so I wanted to hear what Monte Cahn and Drew Rosener had to say about … [Read more...]
Sass illustrates Significant Disadvantage; Match Game: Brandable Vs Keywords
NEW YORK, NY - .CLUB Chief Marketing Officer Jeff Sass gave a keynote speech at NamesCon Europe 2018 and did what appeared to be a fantastic job of illustrating, through various different examples, just how bad it is when coming up with your own word (one which has no meaning) when choosing your domain name. Sass accomplished this by showing domain names made up of unknown words on screen and had attendees guess, by multiple choice, what they believed the businesses did that … [Read more...]
gTLD Madness: Five Years Later and Where Are We Now? T.R.A.F.F.I.C. Panel Debate
NEW YORK - By the time I started visiting domain conferences in person, unfortunately, what I feel was the greatest domain conference of all time, Howard Neu and Rick Schwartz’s T.R.A.F.F.I.C., had seen its last days. I wish it weren’t so. I think the T.R.A.F.F.I.C. conferences were the best respected domain conferences in history; I can only wish that Howard and Rick, for whatever reason, will team up again and bring it back one day, because everything else, in my opinion, … [Read more...]
Internet Veteran, Nat Cohen Discusses His Experience and the ICA with NamePros
NEW YORK, NY – Nat Cohen, an Internet entrepreneur who began his 20+ year journey in domain investing back in 1997, sat with popular domain name forum NamePros.com in a video interview conducted by domaining community speaker and moderator Braden Pollack which took place at the industry’s largest event, NamesCon in Las Vegas this past January. Worth mentioning, over 1,400 people from all around the globe gathered at this year’s event. In the interview, Nat goes into great … [Read more...]
115 Advertising Quotes for Today’s, ‘Should Be’, Social Savvy, Marketing Executive
Today's marketer has infinite options and processes to consider when working to either brand, market or promote services and companies for themselves or for clients. If this list doesn't give you some fresh ideas on what to work on next, I don't know what will. Regardless of how good of a marketing executive, or even a beginner, you feel that you are, there is always room for improvement and keeping pace with what you're missing is certainly something you need to stay focused … [Read more...]
Well Holy Smokes: U.S. Internet Ad Revenues Hit Landmark $59.6 Billion in 2015; Record-Breaking Numbers
Q4 2015 Reached $17.4 Billion, Rising 23% Over Same Period in 2014; Mobile Advertising Climbs to $20.7 Billion in 2015, a 66% Upswing Year-Over-Year; Digital Video Increases 30% to $4.2 Billion NEW YORK, NY - U.S. digital advertising revenues reached an all-time high of $59.6 billion in 2015, according to the full-year IAB Internet Advertising Revenue Report, released April 21, 2016 by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This marks a 20 percent … [Read more...]
Google and Content Evaluation: It’s Not Just Words and Phrases; It’s About User Intent
If you thought Google's content evaluation processes were complicated in the past, this is a great video to watch; it will bring you right up to date with the insane level of evaluation which is being used today. These evaluation processes are "likely" what Google uses when trying to figure out if your content is, for the most part: A) Valuable B) Accurate C) Authoritative, and D) A good match for a particular query. The video, by Moz owner Rand Fishkin, … [Read more...]
