Google and Content Evaluation: It’s Not Just Words and Phrases; It’s About User Intent
If you thought Google’s content evaluation processes were complicated in the past, this is a great video to watch; it will bring you right up to date with the insane level of evaluation which is being used today. These evaluation processes are “likely” what Google uses when trying to figure out if your content is, for the most part:
- A) Valuable
- B) Accurate
- C) Authoritative, and
- D) A good match for a particular query.
The video, by Moz owner Rand Fishkin, highlights these 7 main points of interest.
- Keyword matches, synonyms and word usage verses intent matching.
- Topic associations, related terms and phrase matches, co-occurring words, etc.
- Content length, comprehensiveness, reading level, sentence and paragraph format, etc.
- Brand name / site name associations and topical authority on a subject. Site section/sub-folder/sub-domain/tags may play into this as well.
- Visuals and non-text content (video, audio, interactive, etc.)
- Accuracy/validity of information, particularly for YMYL queries.
- Phrase and sentence structure evaluation, meaning and intent of content compared to query.
Quality, Value, & Rank-Worthiness of Your Content – Whiteboard Friday, by Rand Fishkin at Moz
This video is part of a collection called Whiteboard Friday created by Rand Fishkin at Moz.
About The Author: John Colascione is Chief Executive Officer of SEARCHEN NETWORKS®. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a how-to book called ”Mastering Your Website‘, and is a key player in several online businesses.
