• Home
  • Domains
  • Internet & Tech
  • Security & Privacy
  • Google & Search
  • Editorial Praise
  • Contact

Strategic Revenue - Domain and Internet News

Internet news authored by John Colascione

Register Domain Names

  • Isn’t Print Dead?
  • Killer Acquisition
  • New gTLD Death
  • Online Censorship
  • Semantic Indexing
  • You’re A Loser
You are here: Home / Google Search / Rich Snippets: The Absence of Star Ratings & Reviews In Google Search

Rich Snippets: The Absence of Star Ratings & Reviews In Google Search

July 5, 2012 By John Colascione Leave a Comment

*** Here Is A List Of Some Of The Best Domain Name Resources Available ***

Register Domain Names

Most Internet news agencies originally praised Google’s decision to replace its local search business rating system with Zagat ratings. After all, the acquisition of Zagat data was a major business decision by the search engine giant who paid a hefty price for those scores, $125 million as originally reported by the Wall Street Journal (more recently reported by AP to be $151 million).

However, it seems that business owners and local webmasters who run sites previously doing well aren’t all that interested in the new Google+ Local technology. Google’s new Google+ Local has a couple of advantages that come with using the Zagat structure, but they also have some negatives as well. Zagat used a special 30-point scale, which told users about various metrics. This means that people wouldn’t have to reduce the total score of a restaurant merely because they didn’t care for one particular aspect of the place, say the décor.

A press release from Zagat sent out in the summer of 2011 goes in depth about the “Matrix” and features of their review system: “We are continually working on new ways to help our users find the right restaurant for any occasion,” said Nina Zagat, Co-Founder and Co-Chair of Zagat Survey. “These most recent additions represent our focus on making it easier for our members to make smart decisions and take action.”

These ratings work great for restaurants, which Zagat more or less originally geared the rating system towards. However, they’re not exactly the best option for other types of businesses. These changes have also brought on a change to the way the stars appear in search for other types of businesses – it removes most of them entirely from algorithmic natural results and leaving ratings only on Google+ Local pages or only highly authoritative and respected sites like Trip Advisor, CitySearch, Yep and others; a small select group of sites which still seem to have stars and ratings appear in search.

Some webmasters feel that they are losing lots of traffic due to the move away from the rating stars as well as the disappearance and changes to Google Maps, their local place markers and algorithmic results. Different methods are needed to judge the effectiveness of different businesses but the absence of stars does effect click-through rates significantly. But this may not be the only reason that Google eliminated stars in algorithmic search results. As ratings grew in popularity and the effectiveness, awareness of click through rate improvement grew – and so did the manipulation of that system.

Many webmasters had discovered that stars were appearing for search results which did not warrant those ratings as ratings didn’t in fact exist. This lead to web results having stars next to their listing in Google but there weren’t actually any ratings for the site or service at all. This was done through a manipulation embedding micro data of what Google calls Rich snippets – Reviews. I first noticed this back in late January of this year (2012) and it continued to work for several months but was finally addressed this ‘somewhere’ within the update code named “Snippets“, Search quality highlights: 39 changes for May. It doesn’t seem specifically mentioned in any of the updates, but between February and June, this issue was solved.

Google is currently backing computer science research  into identifying patterns with fake reviews as it working towards creating and developing a new algorithm which will be called SpamRank.

For now, if you would like to get your review stars back on Google, Google Maps, and Google+, you’ll have to check out AdWords Express, Google’s new money maker for where stars and reviews will appear in your ad if your business has more than 2 genuine Google reviews and a rating higher than 4 stars.

John Colascione
John Colascione

About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®

Filed Under: Google Search, Internet & Tech, Local Search, Security Issues, Social Media Tagged With: AdWords Express, Algorithm, Rich Snippets, SpamRank, Zagat

*** Here Is A List Of Some Of The Best Domain Name Resources Available ***

Register Domain Names

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Search This Site

by: John Colascione

John Colascione

Logo
John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

The Published Reporter

The Published Reporter

Fellow Me

Twitter

In The News

  • DNJournal: New Book From Veteran Domainer
  • From Brandable to Exact-Match Geo Domain
  • InnovateLI: Two Deals, One Very Interesting Digital
  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
  • Long Island Media Inc, SmartCEO, Future 50
  • Speakers, Name Summit, John Colascione
  • Speakers, Real Estate Summit, John Colascione
  • 24 Leading Domain Experts Analyze 2017

Popular Stories

New gTLD? Not So Fast; History Suggests New ‘Right of the Dots’ Could = Total Failure

Could Domain Investing Industry End with Legal Provision for Domain “Hoarding”

Does the Domain Industry Suffer From Own Versions of Trumpted “Fake News” Stories?

Websites and Domain Names to Become Insignificant within 20 Years or Less

List of 300+ Cryptocurrency Domain Name Sales and Sale Prices [All Time] (NameBio)

Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

Like These Headlines?

Enter your email address:

Delivered by FeedBurner

T.L.D. Brokerage

Domain Brokers

Domain Reseller

Leaving Cash On The Table? Join The Best Domain Reseller Program (discounts + revenue)

Recent SEDO Weekly Sales List Includes “LLL.org” Domain Name Sale for $35,000

PALM BEACH, FL – According to the latest SEDO.com weekly domain sales report, the three letter “LLL” web address "FTP.org" just sold for $35,000.00. Other recent sales of “LLL.org” … [Read More...]

GOOG To Follow FB With Restrictions On Housing, Employment, and Credit Ads

WEST PALM BEACH, FL - Usually Google is a leader in all things advertising, however, a recent update to policy by GOOG (NASDAQ) will have it following Facebook (FB) where the ad giant will implement … [Read More...]

Data Breach: Unauthorized Party Accessed DoorDash Customer Information

SAN FRANCISCO, CA - According to recent reports, a new data security incident has surfaced. DoorDash, a popular food delivery app, detected suspicious activity from the computer network of a … [Read More...]

Domaining blog recommended by Domaining.com
Copyright © 2010-2021 StrategicRevenue.com - Property of Internet Marketing Services Inc.   FeedBurner: RSS   RSS
By using this site you agree to our Terms of Service and Privacy Policy. If you do not agree, please exit the service.