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Internet news authored by John Colascione

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You are here: Home / Business / Making Their Mark: “Big Brands” Invest Hundreds of Millions on .Dot Alternatives

Making Their Mark: “Big Brands” Invest Hundreds of Millions on .Dot Alternatives

April 9, 2017 By John Colascione 15 Comments

*** Here Is A List Of Some Of The Best Domain Name Resources Available ***

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NEW YORK, NY – Regardless of what your position is on new gTLD domains “Big Brands” are buying in hook, line and sinker while ICANN is raking in hundreds of millions of dollars on new gTLD fees. Each new application cost its applicant $185,000.00 and with it, an annual maintenance fee of $24,000.00 (yearly recurring).

This doesn’t include potentially hundreds of generic domains that were applied for and went to auction (I didn’t count each one [Full statistics here]  357.05 million US$ in just application fees). I wanted to look at the “Big Brands” to measure use and adaptation. And these application and registration fees did not limit ICANN’s ability to generate additional revenue; there was also public auctions for competing applications. For instance, Google paid $25,000,001 for the domain .app while Amazon bought .buy for $4,588,888. According to Phil Buckingham in Circle ID, ICANN public auctions proceeds were disclosed (sometime around 2015) shedding light onto the high dollar amount of these auctions.

In this list below, I took a look at how many large established and reputable brands have applied for their trademarks in domain extensions and there is about 500 of them here. This does not include many generic vanity type applications; most of those I did not even include (aside from a few on the second notable list below) as I wanted to get a feel for what the major corporate players see in these new URLs and how they are reacting to the  opportunity to own and maintain their own dots; It’s about (roughly) 4% actually switch over their main corporate sites to .branded URLs – just 4%.

This is because the majority of these registrations are likely just proactive and defensive efforts at protection of their trademarks through advisory services such as Brandshield.com, FairWindsPartners.com, and MarkMonitor.com (these gTLD consulting companies must love all of this). Trademark owners are actually obligated to protect their mark from infringement, no-matter how insignificant that infringement might seem; failing to do so weakens the marks significance as an identifier of goods and/or services from a particular source, and can result in rights being lost.

Below is a list of major worldwide corporations who are acting on gTLDs regardless of what their intent might be. Brands which have begun using the new extension as their primary corporate websites have their gTLD on the left BOLD. There are only a handful of them here.

gTLD Brand
.aaa American Automobile Association, Inc.
.aarp AARP, Inc.,(American Association of Retired Persons)
.abarth Fiat Chrysler Automobiles N.V.
.accenture Accenture PLC
.aetna Aetna Life Insurance Company
.aig American International Group, Inc.
.airtel Bharti Airtel Limited
.alfaromeo Fiat Chrysler Automobiles N.V.
.alibaba Alibaba Group Holding Limited
.alipay Alibaba Group Holding Limited
.allfinanz Allfinanz Deutsche Vermögensberatung Aktiengesellschaft
.allstate Allstate Fire and Casualty Insurance Company
.ally Ally Financial Inc.
.alstom Alstom Rail Transport Company
.americanexpress American Express Travel Related Services Company, Inc.
.americanfamily AmFam, Inc. (American Family Mutual Insurance)
.amex American Express Travel Related Services Company, Inc.
.amfam AmFam, Inc. (American Family Mutual Insurance)
.amica Amica Mutual Insurance Company
.android Android Inc., (Google – Alphabet Inc.)
.aol AOL Inc.
.apple Apple Inc.
.aramco Aramco Services Company
.athleta The Gap, Inc.
.audi Audi Automobile Company
.audible Audible Inc. (Amazon)
.auspost Australian Postal Corporation
.avianca Aerovias del Continente Americano S.A. Avianca
.aws Amazon Web Services, Inc.
.axa AXA Insurance
.azure Microsoft Azure
.baidu Baidu, Inc.
.banamex Citigroup Inc.
.bananarepublic The Gap, Inc.
.barclaycard Barclays Bank PLC
.barclays Barclays Bank PLC
.barefoot Barefoot Cellars
.bbc British Broadcasting Corporation
.bbt BB&T Corporation
.bbva Banco Bilbao Vizcaya Argentaria
.bcg The Boston Consulting Group, Inc.
.beats Beats Electronics, LLC
.bentley Bentley Motors Limited
.bestbuy BBY Solutions, Inc.
.bharti Bharti Enterprises (Telecommunications)
.bing Microsoft Corporation
.blockbuster Blockbuster LLC (Dish DBS Corporation)
.bloomberg Bloomberg L.P.
.bms Bristol-Myers Squibb Company
.bmw Bayerische Motoren Werke Aktiengesellschaft
.bnl [term] Banca Nazionale del Lavoro (Terminated)
.bnpparibas BNP Paribas (Banking) [group.bnpparibas]
.boehringer Boehringer Ingelheim (Pharmaceuticals)
.bofa Bank of America
.booking Booking.com B.V.
.boots The Boots Company PLC
.bosch Bosch Power Tools
.bostik Bostik SA (Chemicals)
.bradesco Banco Bradesco S.A. [banco.bradesco]
.bridgestone Bridgestone Corporation
.brother Brother Industries, Ltd.
.bugatti Bugatti International SA
.calvinklein PVH Corp (Apparel)
.canon Canon Inc. [global.canon]
.capitalone Capital One Financial Corporation
.cartier [term] Société Cartier  (Luxury Goods Conglomerate) (Terminated)
.cba Commonwealth Bank of Australia
.cbn The Christian Broadcasting Network, Inc.
.cbre CBRE, Inc. (Worldwide Commercial Real Estate)
.cbs CBS Corporation
.ceb CEB Inc. (Technology)
.cfa CFA Institute (Nonprofit Organization)
.chanel Chanel International B.V.
.chase JPMorgan Chase Bank, National Association
.chintai CHINTAI Corporation
.chloe [term] Chloé (Fashion Company) (Terminated)
.chrome Google Chrome (Web Browser)
.chrysler [term] Fiat Chrysler Automobiles N.V. (Terminated)
.abarth Abarth & C. S.P.A.
.cipriani Cipriani S.A. (Luxury Restaurants and Clubs)
.cisco Cisco Technology, Inc.
.citadel Citadel LLC (Investments)
.citi Citigroup Inc.
.citic CITIC Group Corporation Ltd (Investments) [group.citic]
.clinique The Estée Lauder Companies Inc.
.clubmed Club Méditerranée (Club Med)
.comcast Comcast IP Holdings I, LLC
.commbank Commonwealth Bank of Australia
.cookingchannel Scripps Networks Interactive (Television)
.crown Crown Equipment Corporation
.csc Computer Sciences Corporation (now DXC Technology)
.cyou Beijing Gamease Age Digital Technology Co., Ltd. (Cyou-Inc)
.dabur Dabur India Limited  (Pharmaceuticals)
.datsun Nissan Motor Company Ltd
.dclk DoubleClick (Google, Alphabet Inc.)
.dealer Dealer Dot Com, Inc.
.dell Dell Inc.
.deloitte Deloitte Touche Tohmatsu
.delta Delta Air Lines, Inc.
.dhl Deutsche Post (German Postal Service)
.discover Discover Financial Services
.dish Dish DBS Corporation  (DISH Network)
.dnp Dai Nippon Printing Co., Ltd.
.dodge [term] Fiat Chrysler Automobiles N.V. (Terminated)
.dunlop The Goodyear Tire & Rubber Company
.duns [term] The Dun & Bradstreet Corporation (Terminated)
.dupont E. I. du Pont de Nemours and Company
.dvag Deutsche Vermögensberatung Aktiengesellschaft
.edeka EDEKA Verband kaufmännischer Genossenschaften e.V.
.emerck Merck Group (Chemicals)
.epson Seiko Epson Corporation
.ericsson Ericsson
.erni ERNI Electronics  (Manufacturer)
.esurance Esurance Insurance Company
.etisalat Emirates Telecommunications Corporation (Trading as Etisalat)
.eurovision European Broadcasting Union (EBU)
.everbank [term] EverBank (Financial Services) (Terminated)
.extraspace Extra Space Storage LLC
.fage FAGE International S.A.
.fairwinds FairWinds Partners, LLC (gTLD Management Company)
.farmers Farmers Insurance Exchange
.fedex Federal Express Corporation
.ferrari Fiat Chrysler Automobiles N.V.
.ferrero Ferrero Trading Lux S.A.
.fiat Fiat Chrysler Automobiles N.V.
.fidelity Fidelity Brokerage Services LLC
.fido Fido Solutions (Telecommunications)
.firestone Bridgestone Licensing Services, Inc
.firmdale Firmdale Holdings Limited
.flickr Yahoo Inc.
.flir FLIR Systems, Inc. (Thermal Imaging)
.food Scripps Networks Interactive (Television)
.foodnetwork Scripps Networks Interactive (Television)
.ford The Ford Motor Company
.fox Twenty-First Century Fox Inc.
.fresenius Fresenius (European Health Care)
.frontier Frontier Communications (Telecommunications)
.ftr Frontier Communications (Telecommunications)
.fujitsu Fujitsu Limited (Information Technology)
.fujixerox Xerox DNHC LLC
.gallo Gallo Vineyards, Inc.
.gallup Gallup, Inc. (Market Research)
.gap The Gap, Inc.
.gea GEA Group (Food industry)
.giving Giving Limited (Giving.com Limited)
.glade Johnson & Johnson (Pharmaceuticals)
.globo Globo Comunicação e Participações S.A (Media Latin America)
.gmail Google Inc. (Alphabet Inc.)
.gmo GMO Internet Inc. (Web Hosting Company)
.gmx GMX Hilfe & Kontakt
.godaddy Go Daddy East, LLC
.goodhands [term] Allstate Fire and Casualty Insurance Company (Terminated)
.goodyear The Goodyear Tire & Rubber Company
.google Google Inc. (Alphabet Inc.)
.gop Republican State Leadership Committee [rslc.gop]
.grainger W. W. Grainger, Inc. (Industrial Equipment ‎Manufacturer)
.guardian The Guardian Life Insurance Company of America
.gucci Guccio Gucci (Fashion)
.hbo HBO Home Box Office (Television)
.hdfc Housing Development Finance Corporation Limited
.hdfcbank Housing Development Finance Corporation Limited
.hermes Hermes International Movers
.hgtv Scripps Networks Interactive (Television)
.hisamitsu Hisamitsu Pharmaceutical Co.,Inc.
.hitachi Hitachi, Ltd.
.homedepot Homer TLC, Inc. (Home Depot)
.homegoods The TJX Companies, Inc. (HomeGoods)
.homesense The TJX Companies, Inc. (HomeSense)
.honda Honda Motor Co., Ltd.
.honeywell [term] Honeywell GTLD LLC (Terminated)
.hotmail Microsoft Corporation
.hsbc HSBC Global Services Limited
.htc [term] HTC Corporation (Electronics) (Terminated)
.hughes Hughes Satellite Systems Corporation
.hyatt Hyatt Corporation
.hyundai Hyundai Motor Company
.ibm International Business Machines Corporation
.icbc Industrial and Commercial Bank of China Limited
.ice Intercontinental Exchange, Inc.
.ieee IEEE Global LLC
.ifm IFM Electronic GMBH
.ikano Ikano S.A.
.infiniti Nissan Motor Company Ltd
.intel Intel Corporation (Semiconductors)
.intuit Intuit Administrative Services, Inc.
.ipiranga Ipiranga Produtos de Petroleo S.A.
.iselect [term] iSelect Ltd (Insurance) (Terminated)
.itau Itau Unibanco (Brazilian Holding Bank)
.itv ITV Services Limited (Television)
.iveco Industrial Vehicles Corporation (CNH Industrial N.V.)
.jaguar Jaguar Land Rover
.java Oracle Corporation
.jcb JCB Co., Ltd. (Merchants) [www.global.jcb]
.jcp JCP Media, Inc. (JCPenney)
.jeep Fiat Chrysler Automobiles N.V.
.jll Jones Lang LaSalle Incorporated (Investments)
.jnj Johnson & Johnson (Pharmaceuticals)
.jpmorgan JPMorgan Chase Bank, National Association
.juniper Juniper Networks Inc (Networking)
.kddi KDDI CORPORATION (Telecommunications)
.kerryhotels Kerry Trading Co. Limited
.kerrylogistics Kerry Trading Co. Limited
.kerryproperties Kerry Trading Co. Limited
.kfh Kuwait Finance House
.kia Kia Motor Corporation
.kindle Amazon Kindle
.komatsu Komatsu Ltd. (Industrial Equipment)
.kosher Kosher Foods
.kpmg KPMG International (Auditors)
.kpn Koninklijke KPN N.V. (Telecommunications)
.krd KRG Department of Information Technology [dit.gov.krd]
.kred Kred Influence Measurement [www.home.kred]
.kuokgroup Kerry Trading Co. Limited
.lacaixa La Caixa (Financial Institution)
.ladbrokes [term] Ladbrokes Coral Group PLC  (Wagering, Gaming) (Terminated)
.lamborghini Automobili Lamborghini S.p.A.
.lamer The Estée Lauder Companies Inc.
.lancia Fiat Chrysler Automobiles N.V.
.lancome [term] L’Oréal (Cosmetics) (Terminated)
.landrover Jaguar Land Rover
.lanxess Lanxess Aktiengesellschaft (Chemicals)
.lasalle Jones Lang LaSalle Incorporated (Investments)
.latrobe La Trobe University (Melbourne, Victoria)
.lds The Church of Jesus Christ of Latter-day Saints
.leclerc E. Leclerc [www.histoireetarchives.leclerc]
.lefrak LeFrak Organization, Inc. (Real Estate)
.lego LEGO (Toy Manufacturer)
.lexus Toyota Motor Corporation
.liaison [term] Liaison Technologies, Incorporated (Terminated)
.lifestyle Scripps Networks Interactive (Television)
.lilly Eli Lilly and Company (Pharmaceuticals)
.lincoln The Ford Motor Company
.linde The Linde Group (Chemicals)
.lipsy Lipsy London (Fashion)
.living Scripps Networks Interactive (Television)
.lixil LIXIL Group Corporation (Building Materials / Equipment)
.locus Locus Analytics LLC [www.home.locus]
.loft Annco, Inc. (LOFT)
.lotte Lotte Holdings Co., Ltd.
.lpl LPL Financial (Broker-Dealer)
.lplfinancial LPL Financial (Broker-Dealer)
.lundbeck Lundbeck (Pharmaceuticals)
.lupin Lupin Limited (Pharmaceuticals)
.luxury Luxury Brand Partners, LLC
.macys Macys, Inc.
.maif Mutuelle Assurance Instituteur France (MAIF)
.man MAN SE (Mechanical Engineering)
.marriott Marriott Worldwide Corporation
.marshalls The TJX Companies, Inc. (Marshalls)
.maserati Fiat Chrysler Automobiles N.V.
.mattel Mattel Sites, Inc. (Toys)
.mcd [term] McDonald’s Corporation (Terminated)
.mcdonalds [term] McDonald’s Corporation (Terminated)
.mckinsey McKinsey Holdings, Inc.
.meo [term] MEO Servicos de Comunicacoes e Multimedia (Telecommunications) (Terminated)
.metlife MetLife Services and Solutions, LLC
.microsoft Microsoft Corporation
.mini Bayerische Motoren Werke Aktiengesellschaft
.mit Massachusetts Institute of Technology
.mitsubishi Mitsubishi Corporation
.mlb MLB Advanced Media DH, LLC
.mma MMA IARD (Insurance)
.monash Monash University
.monster Monster Worldwide, Inc.
.montblanc [term] Montblanc  (Luxury Watches, Jewelry) (Terminated)
.mopar [term] Fiat Chrysler Automobiles N.V. (Terminated)
.mormon The Church of Jesus Christ of Latter-day Saints
.moto Motorola Trademark Holdings, LLC
.msd Merck Sharp and Dohme Corp (Pharmaceuticals)
.mtn MTN Dubai Limited (Financial)
.mtpc [term] Mitsubishi Tanabe Pharma Corporation (Terminated)
.mtr MTR Corporation Limited (Property Developer)
.mutual Northwestern Mutual Registry, LLC
.nab National Australia Bank Limited
.nationwide Nationwide Mutual Insurance Company
.natura Natura Cosméticos S.A. (Manufacturer)
.nba National Basketball Association
.nec NEC Corporation (Information Technology)
.netbank Netbank (Commonwealth Bank of Australia)
.netflix Netflix, Inc.
.neustar NeuStar, Inc.
.next Next PLC (British Clothing, Footwear)
.nextdirect Next PLC (British Clothing, Footwear)
.nexus (Nexus) Google Inc.
.nfl National Football League
.nhk Nippon Hoso Kyokai (Japan Broadcasting Corporation)
.nico Nico Douga (Japanese Media Telecommunications )
.nike NIKE, Inc.
.nikon Nikon Corporation (Optics and Imaging Products)
.nissan Nissan Motor Company Ltd
.nissay Nippon Life Insurance Company also known as Nissay
.nokia Nokia Corporation
.northwesternmutual Northwestern Mutual Registry, LLC
.norton Norton (Symantec Corporation)
.nra National Rifle Association
.ntt Nippon Telegraph and Telephone Corporation (NTT)
.obi OBI Group Holding SE & Co. KGaA  (Home Improvement)
.off Johnson & Johnson (Pharmaceuticals)
.office Microsoft Corporation
.olayan The Olayan Group (Crescent Holding GmbH)
.olayangroup The Olayan Group (Crescent Holding GmbH)
.oldnavy The Gap, Inc.
.omega The Swatch Group Ltd (Omega Ltd)
.one One.com A/S
.onyourside Nationwide Mutual Insurance Company
.open American Express Travel Related Services Company, Inc.
.oracle Oracle Corporation
.orange Orange Cellular Services Ltd
.origins The Estée Lauder Companies Inc.
.ovh OVH SAS
.pamperedchef [term] The Pampered Chef, Ltd. (Terminated)
.panasonic Panasonic Corporation
.panerai [term] Officine Panerai (Italian Brand Watches) (Terminated)
.pccw PCCW Global – PCCW Limited (Telecommunications)
.pfizer Pfizer Inc. (Pharmaceuticals)
.philips Koninklijke Philips N.V., (Philips)
.piaget [term] Piaget  (Luxury Watches & Jewelry) (Terminated)
.pictet Pictet Europe S.A. [www.group.pictet]
.pioneer Pioneer Corporation
.playstation Sony Computer Entertainment Inc.
.pnc PNC Financial Services Group, Inc.
.pramerica Prudential Financial, Inc.
.praxi Praxi SPA (Management Consulting) [www.praxi.praxi]
.prime Amazon.com: Amazon Prime
.progressive Progressive Casualty Insurance Company
.pru Prudential Financial, Inc.
.prudential Prudential Financial, Inc.
.pwc PricewaterhouseCoopers LLP
.qvc QVC, Inc. (Television)
.raid Johnson & Johnson (Pharmaceuticals)
.realtor National Association of Realtors [www.nar.realtor]
.redstone Redstone Haute Couture Co., Ltd.
.redumbrella Travelers TLD, LLC
.reit National Association of Real Estate Investment Trusts, Inc.
.reliance Reliance Industries Limited (Conglomerate)
.rexroth Bosch Rexroth AG (Engineering)
.ricoh Ricoh Company, Ltd. (Electronics)
.rightathome Johnson & Johnson (Pharmaceuticals)
.ril Reliance Industries Limited (Conglomerate)
.rmit Royal Melbourne Institute of Technology
.rocher (Ferrero Rocher) Ferrero Trading Lux S.A.
.rogers Rogers Communications Canada Inc.
.rwe Rheinisch-Westfälisches Elektrizitätswerk (Electricity)
.sakura SAKURA Internet Inc.
.samsclub Wal-Mart Stores, Inc.
.samsung Samsung SDS Co., Ltd.  (Technology)
.sandvik Sandvik AB (Engineering) [www.home.sandvik]
.sandvikcoromant Sandvik AB (Engineering) [www.home.sandvik]
.sanofi Sanofi (Pharmaceuticals)
.sap SAP AG (Software)
.sapo SAPO (Servidor de Apontadores Portugueses Online) (Terminated)
.sas SAS Institute Inc.
.saxo Saxo Bank (Investments) [www.home.saxo]
.sbi State Bank of India
.sbs The Special Broadcasting Service
.sca Svenska Cellulosa Aktiebolaget
.scb The Siam Commercial Bank Public Company Limited
.schaeffler Schaeffler Technologies AG & Co. KG
.schmidt Schmidt Groupe [www.groupe.schmidt]
.scholarships Scholarships.com, LLC
.schwarz Schwarz Dienstleistung KG
.scjohnson Johnson & Johnson (Pharmaceuticals)
.scor SCOR SE (Insurance)
.seat SEAT, S.A. (Spanish Auto Manufacturer)
.seek Seek Limited
.select iSelect Ltd
.sener Sener (Engineering) [www.ingenieriayconstruccion.sener]
.ses SES Château de Betzdorf (Satellite Operators)
.seven Seven West Media Ltd (Newspapers)  
.sew SEW Eurodrive (Manufacturing)
.sfr Societe Francaise du Radiotelephone – SFR
.shangrila Shangri‐La International Hotel Management Limited
.sharp Sharp Corporation
.shaw Shaw Cablesystems (Telecommunications)
.shell Shell International Petroleum Company Limited
.showtime CBS Corporation
.shriram Shriram Capital Limited (Shriram Group)
.sina Sina Corporation (Technology)
.sky Sky International AG
.skype Microsoft Corporation
.sling Hughes Satellite Systems Corporation (Sling Media)
.smart Smart Communications, Inc. (SMART)
.sncf SNCF (Railway Company)
.softbank SoftBank Group Corp.
.sohu Sohu.com Limited (Chinese Internet Services)
.sony Sony Corporation
.spiegel SPIEGEL-Verlag Rudolf Augstein GmbH & Co. KG (Terminated)
.srt [term] Fiat Chrysler Automobiles N.V. (Terminated)
.stada STADA Arzneimittel AG (Pharmaceuticals)
.staples Staples, Inc.
.star Star India Private Limited  (Television)
.starhub StarHub Ltd (Terminated)
.statebank State Bank of India
.statefarm State Farm Mutual Automobile Insurance Company
.statoil [term] Statoil Marketing & Trading (Terminated)
.stc Saudi Telecom Company
.stcgroup Saudi Telecom Company
.suzuki Suzuki Motor Corporation
.swatch The Swatch Group Ltd
.swiftcover Swiftcover Insurance Services Limited
.symantec Symantec Corporation
.tab Tabcorp Holdings Limited (Wagering, Gaming)
.taobao Alibaba Group Holding Limited
.target Target Corporation
.tatamotors Tata Motors Ltd (Automotive Manufacturer)
.tdk TDK Corporation (Manufacturer)
.telecity [term] TelecityGroup International Limited (Terminated)
.telefonica [term] Telefónica S.A. (Telecommunications) (Terminated)
.temasek Temasek Brasil Consultoria E Participações Ltda.
.teva Teva Pharmaceutical Industries Limited
.thd Homer TLC, Inc. (Home Depot)
.tiaa Teachers Insurance and Annuity Association of America
.tiffany Tiffany and Company (Luxury Jewelry)
.tjmaxx The TJX Companies, Inc. (TJ MaX)
.tjx The TJX Companies, Inc.
.tkmaxx The TJX Companies, Inc. (T.K. Maxx)
.tmall Alibaba Group Holding Limited
.toray Toray Industries, Inc. (Organic Synthetic Chemistry)
.toshiba Toshiba Corporation
.total Total SA (Oil, Gas and Solar Energy)
.toyota Toyota Motor Corporation
.travelchannel Scripps Networks Interactive (Television)
.travelers Travelers TLD, LLC
.travelersinsurance Travelers TLD, LLC
.trv Travelers TLD, LLC
.tui TUI AG (Tourism)
.tvs TV Sundram Iyengar & Sons Private Limited
.ubank National Australia Bank Limited
.ubs UBS AG (Financial Services)
.uconnect [term] Fiat Chrysler Automobiles N.V. (Terminated)
.unicom China United Network Communications Corporation Limited
.uol UOL – O Melhor Conteúdo
.ups UPS Market Driver, Inc.
.vana Scripps Networks Interactive (Television)
.vanguard The Vanguard Group, Inc. (Investments)
.verisign VeriSign, Inc.
.vig Vienna Insurance Group
.viking Viking River Cruises (Bermuda) Ltd.
.virgin Virgin Enterprises Limited
.visa Visa Worldwide Pte. Limited
.vista [term] Vistaprint Limited (Terminated)
.vistaprint Vistaprint Limited
.viva Saudi Telecom Company
.vivo Telefonica Brasil S.A. (Telecommunications)
.volkswagen Volkswagen Group of America Inc.
.volvo The Volvo Group
.walmart Wal-Mart Stores, Inc.
.walter Walter AG (Technology Engineering)
.warman Weir Group IP Limited (Engineering) [www.global.weir] (Terminated)
.weather The Weather Company (IBM’s Weather.com)
.weatherchannel The Weather Company (IBM’s Weather.com)
.weber Weber South Africa (Gas Grills)
.weibo Sina Corporation (Technology)
.weir Weir Group IP Limited (Engineering) [www.global.weir]
.williamhill William Hill Organization Limited  (Wagering, Gaming)
.windows Microsoft Corporation
.winners The TJX Companies, Inc.
.wme William Morris Endeavor Entertainment, LLC
.wolterskluwer Wolters Kluwer N.V. (Consulting)
.woodside Woodside Petroleum Limited
.wtc World Trade Centers Association, Inc.
.xbox Microsoft Corporation
.xerox Xerox DNHC LLC
.xfinity XFINITY Comcast IP Holdings I, LLC
.xperia [term] Sony Mobile (Terminated)
.yahoo Yahoo Inc.
.yandex Yandex LLC (Internet Company)
.yodobashi Yodobashi Camera Co., Ltd. (Electronics)
.youtube Google Inc. (Alphabet Inc.)
.zappos Zappos (Clothing Company)
.zara Industria de Diseño Textil, S.A.  (Clothing Company)
.zippo [term] Zippo Manufacturing Company Inc (Terminated)

Additional notable gTLD applications are listed below for companies which are claiming keywords and generic terms that fit well within their portfolio of services or otherwise make a good fit for who they are in the business world and what they are trying to accomplish as a brand.

For the most part, these are not registries such as Donuts Inc. or Uniregistry Inc looking to sell domain names for registration fees (both have certainly acquired plenty of fantastic strings). These are companies willing to run the extension and/or hold onto it for their own branded use.

gTLD Other, notable, clever land-grabbers
.app Google Inc. (Alphabet Inc.)
.beauty L’Oréal
.arab League of Arab States
.author Amazon Registry Services, Inc.
.baby Johnson & Johnson (Pharmaceuticals)
.bank fTLD Registry Services LLC
.baseball MLB Advanced Media DH, LLC
.basketball Fédération Internationale de Basketball (FIBA)
.bible American Bible Society
.book Amazon Registry Services, Inc.
.buy Amazon Registry Services, Inc.
.cancerresearch Australian Cancer Research Foundation
.catholic Roman Curia of the Catholic Church
.channel Google Inc. (Alphabet Inc.)
.cloud Aruba PEC S.p.A.
.compare iSelect Ltd
.cruise Viking River Cruises (Bermuda) Ltd.
.data Dish DBS Corporation
.deal Amazon Registry Services, Inc.
.dev Google Inc. (Alphabet Inc.)
.docs Google Inc. (Alphabet Inc.)
.drive Google Inc. (Alphabet Inc.)
.dtv Dish DBS Corporation
.dubai Dubai Smart Government
.dvr Hughes Satellite Systems Corporation
.eat Google Inc. (Alphabet Inc.)
.fast Amazon Registry Services, Inc.
.film Motion Picture Domain Registry Pty Ltd
.fire Amazon Registry Services, Inc.
.fly Google Inc. (Alphabet Inc.)
.foo Google Inc. (Alphabet Inc.)
.free Amazon Registry Services, Inc.
.frontdoor Scripps Networks Interactive (Television)
.gbiz Google Inc. (Alphabet Inc.)
.george Wal-Mart Stores, Inc.
.gle Google Inc. (Alphabet Inc.)
.goog Google Inc. (Alphabet Inc.)
.got Amazon Registry Services, Inc.
.guge Google Inc. (Alphabet Inc.)
.hair L’Oréal
.hangout Google Inc. (Alphabet Inc.)
.here Google Inc. (Alphabet Inc.)
.hot Amazon Registry Services, Inc.
.hotels Booking.com B.V.
.how Google Inc. (Alphabet Inc.)
.imdb Amazon Registry Services, Inc.
.ing Google Inc. (Alphabet Inc.)
.insurance fTLD Registry Services LLC
.jot Amazon Registry Services, Inc.
.joy Amazon Registry Services, Inc.
.latino Dish DBS Corporation
.lifeinsurance American Council of Life Insurers
.like Amazon Registry Services, Inc.
.makeup L’Oréal
.map Google Inc. (Alphabet Inc.)
.meet Google Inc. (Alphabet Inc.)
.meme Google Inc. (Alphabet Inc.)
.mls The Canadian Real Estate Association
.motorcycles DERMotorcycles LLC (Dominion)
.mov Google Inc. (Alphabet Inc.)
.museum International Council of Museums [www.icom.museum]
.now Amazon Registry Services, Inc.
.nyc NYC Department of Information Technology
.ott Dish DBS Corporation
.page Google Inc. (Alphabet Inc.)
.pay Amazon Registry Services, Inc.
.pharmacy National Association of Boards of Pharmacy [nabp.pharmacy]
.play Google Inc. (Alphabet Inc.)
.quebec PointQuébec, Inc. [www.registre.quebec]
.radio European Broadcasting Union (EBU)
.read Amazon Registry Services, Inc.
.realtor National Association of Realtors [www.nar.realtor]
.rio Empresa Municipal de Informática SA – IPLANRIO
.save Amazon Registry Services, Inc.
.search Google Inc. (Alphabet Inc.)
.secure Amazon Registry Services, Inc.
.skin L’Oréal
.smile Amazon Registry Services, Inc.
.song Amazon Registry Services, Inc.
.storage Self Storage Company LLC
.tunes Amazon Registry Services, Inc.

Looking at all of these innovative and amazing companies above we can see the hundreds of millions being spent on these new domain addresses in addition to the hundreds of millions which will likely continue to add up further in new applications (round two), maintenance fees and registrations down the road. It can’t just all evaporate.

Some domainers love these new gTLDs while some absolutely hate them, but whatever side of the fence you’re on there is little to dispute when its all listed above –  a great deal of very smart minds are investing heavily in this new digital era. Google, for instance, one of the worlds most innovative and forward thinking companies on the planet spent 25 Million on just one of these (.app), for what? Let’s take this list of domains above and use it to tell us what is happening in the next frontier.

What’s here that we do not yet see or understand that clearly? Will time tell, or is the future being gobbled up around us by the second. Do we just see-right-through some of the greatest minds in the world, behind these most successful businesses above in the list? Is it Protection….? Innovation….? What say you?

John Colascione 2024
John Colascione

About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®

Filed Under: Business, Domain Names, Internet & Tech Tagged With: .google, Advisory, Amazon, Applications, Auctions, Brands, Companies, Company, Consulting, Corporate, Corporation, Corporations, Domain, Domain Auction, Domain Extension, Domain Extensions, Domain Investors, Domain Name, Domain Names, Domain Owner, Domain Owners, Domain Registrar, Domainers, Domaining, Domains, Financial, Generic, Group, gTLD, gTLDs, ICANN, Inc., Infringement, Intent, Maintenance, Millions, Registration, Rights, Rightside, Strings, Trademark, Trademarks, URL, URLs, Vanity, Worldwide

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Comments

  1. Snoopy says

    April 9, 2017 at 10:22 pm

    It is a bunch of defensive registrations. None of those companies are doing anything of substance with their .brand’s.

    For the small % who did anything at all most have backtracked on their “big plans”, e.g. barclays, canon and bmw.

    The .brand’s have done far worse than the rest of the ntld pool.

    Reply
    • John Colascione says

      April 10, 2017 at 7:45 pm

      The .brand’s have done far worse than the rest of the ntld pool.

      But this is where the majority of money is going, as far as ICANN is concerned.
      Registries keep the majority of the individual domain registration fees.
      The .brands seems like where the money is for ICANN. At least I think.

      Reply
  2. Fred says

    April 9, 2017 at 11:20 pm

    When you have billions …spending millions ain’t impressive.

    Reply
    • John Colascione says

      April 10, 2017 at 7:46 pm

      I guess so; chump change for lucky brands. 🙂

      Reply
  3. @domains says

    April 10, 2017 at 1:51 pm

    It is an impressive list of words, interesting to see which companies are protecting which words. ie: shows what’s important to them. Many of the words could actually apply to many different companies, for example Google has .docs, but it could easily have been Microsoft. L’Oreal protecting .beauty and .makeup, but there are lots of other similar companies in the beauty industry.

    Reply
    • John Colascione says

      April 10, 2017 at 7:48 pm

      Yea, that was why I included that second list. Although there is some really good dots owned by registries, there were some really clever land-grabbers I thought looked like they were worth mentioning as they were grabbed not for resale but to corner the market for those companies. Just felt they deserved mention.

      Reply
  4. Linden says

    April 10, 2017 at 7:09 pm

    So what is ICANN doing with all the money? They could wipe-out some third world debt with what they’re making selling something which costs virtually nothing to produce.

    Reply
    • John Colascione says

      April 10, 2017 at 7:15 pm

      @Linden
      And that is a very good question. Buckingham brought up this same question in his CircleID article. As a non-profit, where is all this money going?

      Reply
  5. Linden says

    April 10, 2017 at 7:27 pm

    Also how does ICAAN get to sell trademark names back to their owners? You can’t register a domain name with a trademark in it, but ICAAN takes the trademark and sells it back as a domain extension?

    Reply
    • John Colascione says

      April 10, 2017 at 7:36 pm

      Well, the trademark is not really created after the dot until it is requested to be created by the company first ordering it. I guess it is more of an open-ended threat, that says, Hey, you better create one for yourself while you have the opportunity and before someone else does that might look or be confusingly similar to yours or something you would have wanted. Like the equivalent of erecting a giant sign over Manhattan and saying I’m going to let anyone create a giant sign with anything they want on it, until each sign is taken and if someone chooses to erect one with something that looks sort of like your name on it, that is going to be fine by me, you’ll just have to explore what to do about it at that time because once a sign is erected, no one else will be able to have a sign with that name or word on it, and I don’t care who is asking for it. So the big brands just figure it easier and cheaper to just register it now while they have the chance to instead of waiting till later when they decide they should have done so sooner or then having to figuring out how to litigate it in the event that becomes necessary. This is just an assumption of course, but 96% of them are just sitting not being used, so certainly seems like some sort of defensive mechanism. I’d bet reading into a bunch of gTLD protection and consultation company websites would lead into more on the whole they’re applying and not using.

      Reply
      • Linden says

        April 10, 2017 at 9:13 pm

        Crazy stuff. You’d imagine that if somebody who was not the trademark owner tried to get the trademarked (or very similar) extension it would be treated like a trademark infringement and subject to UDPR, in the same way a domain name would be.

        Add up all those trademarks and the money they’ve spent to get what would rightfully be theirs if challenged in court, and it makes you wonder why none of the big corporations waited to test it, if and when it happened.

        When things like this don’t make sense, someone, somewhere is usually making a truckload of cash.

        Reply
        • John Colascione says

          April 11, 2017 at 8:14 am

          There is probably a process or deterrent system in place for trying to claim a mark in a tld but honestly I am unsure of that might be, if one even exists. There is the Trademark Clearinghouse for single registrations, but I do not know if there is one on the application side for the registry creation itself.

          Reply
  6. Linden says

    April 11, 2017 at 5:16 pm

    I reckon if you were Apple or Google and somebody took your extension they’d soon feel the full weight of the legal process bearing down on them.

    From a legal standpoint when shifts occur in society or commerce then new legal challenges arise. The domain space is relatively new and the registration of trademark domains was something which was unforeseen prior to the web.

    It would be impossible to believe that 1. ICAAN would sell the right to a trademark; as they would then potentially leave themselves wide open to a lawsuit from the likes of Amazon. 2. If they did, the giant companies would let the buyer/and or ICAAN go unchallenged.

    You only need one landmark case to set a precedent in law and nobody would win if a big corporation took them on.

    So, I find this situation very interesting and quite puzzling.

    (I don’t expect you to print this. I’m just thinking out-loud in response to your reply). I will watch this space with great interest.

    Reply
  7. CheapBills says

    March 26, 2019 at 6:03 pm

    Talking about the TLDs it reminds me a story of Mark Zuckerberg when he had to pay $700 to an Indian boy to purchase a domain for his Daughter Max. Zuckerberg. This clearly shows the importance of TLDs for a brand and how it becomes the identity of the brand. Even Facebook paid $8 Billion to acquire Fb.com,

    Reply
  8. Apis Honey says

    June 6, 2020 at 12:38 pm

    Hey nice blog…thanks for sharing

    Reply

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