PALM BEACH, FL – Most people who hear the generic dictionary word “Cola” more than likely associate it with the Coca-Cola beverage manufacturer, mostly known from its flagship carbonated soft-drink “Coca-Cola”, invented well over a hundred years ago in 1886.
However, the 4-letter generic word represents a slew of Cola manufacturers and carbonated soft-drink brands – over 100 of them, including some which are considered “Cola-like” brands.
It seems safe to assume that, if such a name were for sale, that there would be no shortage of interest when there are so many potential buyers. Domain name values are always dependent on “audience size”; how many people could potentially benefit from the domain name, or how many other people might want it.
That must be why, according to a press release which hit the wire this morning, premium domain name broker VPN.com is brokering the exact match domain name:
Not only is Cola an incredible brand name, it is the exact-match domain that defines the $200 billion U.S. cola and soft drink market. The Coca-Cola Company, PepsiCola, Anheuser-Busch InBev and countless other global brands can utilize the name to empower their vision as the cola industry anticipates single-digit annual growth over the next decade,” said Michael Gargiulo, CEO at VPN.com.Michael Gargiulo, CEO at VPN.com
Cola.com is a great name for any beverage or technology company looking to make a clear statement of their vision for cola. With our recent success matching premium domain names with high-value end-users, we are having to become extremely selective with the brands and domains we focus on. Domains like Cola.com that define a $200 billion industry in four simple letters are precisely the premium quality we are aligning ourselves with,” said Sharjil Saleem, VP of Domains at VPN.com.Sharjil Saleem, VP of Domains at VPN.com
According to the press release, the asking price for Cola.com is in the mid-six figure range and it is being offered exclusively through VPN brokerage.
The press release seems to do a decent job of calling-out the names two largest potential buyers by mentioning The Coca-Cola Company with revenues of $33 billion in 2018 compared to PepsiCo, Inc.’s $64 billion for the same period, noting a wider range of product offerings by PepsiCo.
Cola is widely known not just in North America, but across the globe in countries including Asia, Europe, South America, and Oceania leaving a wide range of potential buyers such as those in the long list of brands below which sell and/or manufacture cola products.
|Big 8 Beverages|
|Coca-Cola Light Sango|
|Coca-Cola Zero Sugar|
|Diet Coke w/ Citrus Zest|
|Fentimans Curiosity Cola|
|LA Ice Cola|
|Pepsi Zero Sugar|
|Red Bull Simply Cola|
|Zamzam (soft drink)|
Who knew there was so much cola to go around?
About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®
Won’t be an easy sale. #dated-domain
Russian Troll says
Didn’t the present owner acquire it only a few months ago? And already in a hurry to market for a clearly underpriced sale. People seem to have no patience these days.
It has been owned by domainers for a long time. How is mid 6 figures “underpriced” (it will never sell for that) and who is going to buy a name like this other than another domainer?
Russian Troll says
Are you aware of the marketing budgets this industry utilizes? It’ll only take time until someone there decides their company should own and use this domain. The price tag should be within the millions range, of course.
John Colascione says
I also felt that the asking price range is very reasonable considering the niche and potential buyer pool.
Why would any of them want to use it? None of them call themselves just “cola” and it would be ridiculous to promote a generic term instead of their brand.
John Colascione says
For one, convenience. Most of the urls I noticed them using were long and had dashes in them. At least two of the URS I saw when researching.
None of them will buy this name, you’ll soon see.