• Home
  • Domains
  • Internet & Tech
  • Security & Privacy
  • Google & Search
  • Editorial Praise
  • Contact

Strategic Revenue - Domain and Internet News

Internet news authored by John Colascione

Register Domain Names

  • Isn’t Print Dead?
  • Killer Acquisition
  • New gTLD Death
  • Reseller Business
  • Semantic Indexing
  • You’re A Loser
You are here: Home / Domain Names / Corporate Giant with New gTLD Explains What, How and Why It Chose New Domain

Corporate Giant with New gTLD Explains What, How and Why It Chose New Domain

April 14, 2017 By John Colascione 1 Comment

*** Here Is A List Of Some Of The Best Domain Name Resources Available ***

Register Domain Names

NEW YORK, NY – Canon Inc., a multinational corporation headquartered in Japan, is one of hundreds of global corporations which have applied to operate their very own domain extension on the Internet. These new web addresses, specifically, this one, .cannon, will serve as one of potentially several official sites for the Corporation for ensuring users are on the actual Cannon site as it is an internet address only Cannon will be permitted to use. Other more common addresses people typically expect end in .com, .net, and/or .org – those already well saturated in the minds of web surfers for years.

But could this attempt to legitimize the source of information with this new “official” web address only backfire and create more confusion among users as to where they ought to be in order to receive reliable, authentic, and/or trusted information about the company, which manufactures cameras, camcorders, photocopiers, printers, etc.

Thus far, the company launched a page to inform visitors about this new name and why it even exists to begin with. Maybe they read Elliot Silvers’ post entitled “How Brands Should Market Their .Brand Domain Names” just before launching this new informative page. After all, that checklist actually included a recommendation to provide “Written instructions to ensure people know how to get to the domain name.”

The page goes on to discuss the “liberalization” of domain name extensions by ICANN (The Internet Corporation For Assigned Names and Numbers), which prompted me to research this so-called “liberalization” leading to an article from years ago; appears to be 2009 – when the beginning information began to leak about the upcoming changes to internet URL extensions.

Here is a statement by Daniel Scocco (back in 2009) that sounds right-on-the-money:

I believe that the liberalization of domain extensions was a bad move by ICAAN. It will add a great deal of confusion on the web, as the end user won’t know what extension means what. If I am not wrong companies interested in having their own extension will need to pay over $100,000 in fees, and this could have been the motivation for the whole thing.

After a while, though, I believe people will head back to the established extensions. Inside the mess of .nyc, .porn, .microsoft and .toys, people will just type .com or .org, because they know those will work. Interestingly enough, the liberalization of top level extensions could strengthen the .com majesty.

And this point raises the following question: would a company be better off spending $100,000 to buy its own extension or spending the same $100,000 to buy a premium one-word domain with a .com extension? I would take the latter any day.

Looks like back then Scocco was under the impression that it would be $100K but it’s actually $185K plus a $24K yearly maintenance fee.Yea, that idea of purchasing your very own category-killer looks like a much better investment, at least you won’t have to pay a quarter-of-a-million every ten years just to hold onto the same web name.

More interesting is the comments, on the page, 23 in all, none of which support the endeavor in a positive light (well actually one does) – and these are mostly just regular Internet users (and one obvious domainer). The comments are now closed but you can read them all here. Again, just a single commentator liked the idea, out of 23. Here is a sampling of the types of comments you’ll see. (If for nothing else, some are a good laugh)

I agree with Acia. It becomes really hard to remember the domain keyword as well as the extension. I think they already have too many that are useless like .travel or .jobs – Tehseen June 16, 2009 2:32 pm

R they serious about liberalization???? How are we supposed to remember all extension when we confuse with these available few. – Vikason June 17, 2009 2:20 pm

I think this will be very confusing. I mean, I don’t want to sit in front of my computer trying to find the correct website. Why don’t we just stick with the common domain extensions? – Courtlandon October 18, 2009 5:16 am

The corporate site’s web address explanation page closes by letting users know that it will be introducing more global .cannon sites as time goes on so there should be more of these new .cannon sites coming soon – but just trying to find the site as it is now creates several different options for me listed on the first page of Google to choose from such as usa.canon.com, shop.usa.canon.com, canon-europe.com and now cannon. global.

I don’t know about you, but I’m already getting confused. However, this is what’s good about publishing websites on the Internet verses newspapers, it’s never too late to make a change, and they can always just quit now and put it back.

John Colascione

About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®

Filed Under: Domain Names, Other Issues Tagged With: .com, .jobs, .net, .nyc, .org, .toys, .TRAVEL, Addresses, Authentic, Brands, Camcorders, Cameras, Cannon, Canon, Cnfuse, Companies, Confusion, Corporation, Domain, Domain Extension, Domain Extensions, Domain Name, Domainer, Established, Explanation, Extension, Extensions, Global, ICANN, Japan, Legitimize, Liberalization, Manufactures, Microsoft, Multinational, Official, Photocopiers, Printers, Reliable, Research, Strengthen, Trusted, URL, Web Address

*** Here Is A List Of Some Of The Best Domain Name Resources Available ***

Register Domain Names

Comments

  1. Snoopy says

    April 15, 2017 at 2:42 am

    They seem to have backtracked on plans to roll this out further, I don’t think they have done anything more after the initial site despite several years passing.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Search This Site

by: John Colascione

John Colascione

Logo
John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

The Published Reporter

The Published Reporter

Fellow Me

In The News

  • DNJournal: New Book From Veteran Domainer
  • From Brandable to Exact-Match Geo Domain
  • InnovateLI: Two Deals, One Very Interesting Digital
  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
  • Long Island Media Inc, SmartCEO, Future 50
  • Speakers, Name Summit, John Colascione
  • Speakers, Real Estate Summit, John Colascione
  • 24 Leading Domain Experts Analyze 2017

Popular Stories

New gTLD? Not So Fast; History Suggests New ‘Right of the Dots’ Could = Total Failure

Could Domain Investing Industry End with Legal Provision for Domain “Hoarding”

Does the Domain Industry Suffer From Own Versions of Trumpted “Fake News” Stories?

Websites and Domain Names to Become Insignificant within 20 Years or Less

Why I Told My “New gTLD” Project to “Suck It” – Will Rebrand with King of all URLs

Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

Like These Headlines?

Enter your email address:

Delivered by FeedBurner

T.L.D. Brokerage

Domain Brokers

Register Your Website Address

How Am I Supposed to Find A Good Domain Name When They Are Already All Gone?

SEDO Weekly Sales List Includes Three Letter .Org Domain Sold at $25,000

WEST PALM BEACH, FL – The three letter domain name NMF.org sold at 25,000 USD this week according to the latest SEDO.com weekly domain sales report. Also notable is .co domain name (country code … [Read More...]

Google Moves for More Control of World’s News with Major Google Play Update

WEST PALM BEACH, FL – Something remarkably interesting has been happening behind the scenes which very few have noticed, however, one firm who has not missed the quickly changing landscape, is … [Read More...]

Vulnerability In Official Facebook Chat Plugin Allowed Attackers to Chat With Site Visitors

WEST PALM BEACH, FL – At 3:47 PM today, the Threat Intelligence Team from WordFence, posted research detailing a vulnerability in The Official Facebook Chat Plugin, currently installed on over 80,000 … [Read More...]

Domaining blog recommended by Domaining.com Internet Commerce Association (ICA)
Copyright © 2010-2019 StrategicRevenue.com - Property of Internet Marketing Services Inc.   FeedBurner: RSS   RSS
By using this site you agree to our Terms of Service and Privacy Policy. If you do not agree, please exit the service.