NEW YORK, NY - I remember when Internet marketing was easy. Back then, it did not take 27 things, it took more like three. For me, it was all about: Knowing who I was trying to reach by doing some initial keyword research, then Optimize my web site for particular keywords and phrases my research showed traffic for, and Find links to point to my site including related keywords and keyword phrases in the anchor text of the links. Basically, I could do those three … [Read more...]
World Not Ready to Lose Access to ‘WhoIs’
NEW YORK, NY – There has been so much back and forth about the loss of ‘Who Is’ data that its been difficult to fully keep up on it. The ordinary availability of this critical industry information is expected to cease next month on May 25, 2018 when the GDPR (General Data Protection Regulation) becomes fully enforceable (it already went into effect this year but there is no recourse till May 25). However, today I received a meaningful update from the Internet Commerce … [Read more...]
Digital Advertising Revenue Hits $19.6B in Q1 2017, Highest Q1 Earnings on Record
NEW YORK, NY – The first quarter of 2017 marked the highest ever Q1 earnings for digital advertising in the U.S., hitting $19.6 billion, according to the latest IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. Climbing 23 percent, or $3.7 billion, from the same period just a year ago, these earnings represent the second-highest quarter of all time, and follow on the heels the industry’s strongest … [Read more...]
Corporate Giant with New gTLD Explains What, How and Why It Chose New Domain
NEW YORK, NY - Canon Inc., a multinational corporation headquartered in Japan, is one of hundreds of global corporations which have applied to operate their very own domain extension on the Internet. These new web addresses, specifically, this one, .cannon, will serve as one of potentially several official sites for the Corporation for ensuring users are on the actual Cannon site as it is an internet address only Cannon will be permitted to use. Other more common addresses … [Read more...]
Nice to Hear: Dot Info Domain Extension Used in Radio Commercial by University
I heard one of my first radio commercials today to use a “.info” domain name for its website address. The commercial was about “Brain Imaging” research and was running on behalf of Stony Brook University Hospital and Yale University for their Department of Psychiatry using the domain name Imagers.info to promote Opportunities to Participate in Research. I’ve always liked .info domain names very much when it comes to either “getting information” about something or … [Read more...]
11 Tools to Market, Maintain, and Improve Your Website; Measure Your Competition
Below are ten great online tools which will help you be successful online. They are invaluable tools for both marketing and research and can help save you lots of time as well help you make critical decisions with much more insight then without them. Although there are probably thousands of tools online, these are the ones I like to use most and can help you gain a competitive advantage over your competition. A List of 10 Great (and mostly free) Tools to improve your … [Read more...]
Think You Don’t Need Those Google Sponsored Results? You’re Dead Wrong!
If you thought that sponsored search results on the top of seach engines were just for those who are hard to find or those wanting to increase brand value you are dead wrong. A research study conducted by Wordstream.com shows just how inacurate this thought process is. Some key take-away information is below. … [Read more...]
31 Automotive Shopping Sites; The Ultimate List of New and Used Car Website Portals
Here is a list of the top 31 (most popular national) as well as the best and easiest automotive shopping portals where users can shop for cars for sale. The following list was gathered taking into consideration that the sites are not just aggregators or classifieds but have their own searchable inventory on site and users can inquire directly on site either by calling the seller directly or filling out an email lead form. 2016 Cadillac CTS, 2.0T Premium Edition; Copyright … [Read more...]
Well Holy Smokes: U.S. Internet Ad Revenues Hit Landmark $59.6 Billion in 2015; Record-Breaking Numbers
Q4 2015 Reached $17.4 Billion, Rising 23% Over Same Period in 2014; Mobile Advertising Climbs to $20.7 Billion in 2015, a 66% Upswing Year-Over-Year; Digital Video Increases 30% to $4.2 Billion NEW YORK, NY - U.S. digital advertising revenues reached an all-time high of $59.6 billion in 2015, according to the full-year IAB Internet Advertising Revenue Report, released April 21, 2016 by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This marks a 20 percent … [Read more...]