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FTC Settles with Two Marketing Firms Over Fraudulent Reviews and Social Media Likes

October 22, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – The Federal Trade Commission (FTC) has settled two lawsuits against two separate marketing firms, Devumi, LLC and Sunday Riley, both of which were accused of deceptive online marketing tactics designed to dupe consumers into making false assumptions based on user generated content and activity. In the first case, Devumi, LLC agreed to settle the FTC’s complaint challenging the sale of fake indicators of social media influence. In the second case, … [Read more...]

Businesses With 15+ Employees on Hook for ADA Compliance, Growing Lawsuit Trend

October 12, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – If your business employs more than 15 people, it might be a good time to ensure your website complies with the rules required by the Americans with Disabilities Act (ADA). These standards state that all electronic and information technology must be accessible to people with disabilities. The Americans with Disabilities Act was signed by President George H.W. Bush in 1990. Over the past few years, thousands of lawsuits have been filed against websites for … [Read more...]

Savvy Business Owners Know That Great Domain Names Can Grow Your Business

October 4, 2019 By John Colascione 1 Comment

PALM BEACH, FL – I enjoy seeing great use-cases for domain name acquisitions where an end user recognizes the power of a great domain name and how they can help you grow your business. There has never been as much noise and competition to break-through on the Internet than there is right now, and a great domain name can be the ‘differentiator’ in how you stand out in a sea of consumer choice. For example, in reviewing the DNJournal.com year-to-date sales list, you’ll find … [Read more...]

German Police Raid Hosting Facility Dubbed “CyberBunker”; Seize Domains, 200 Servers

October 3, 2019 By John Colascione Leave a Comment

BERLIN – Thirteen people were arresting during a raid in Germany on September 27, 2019. According to Brian Krebs, a security journalist and investigative reporter for Krebs on Security, the raid targeted the physical premises of a Dark Web hosting operation that described itself as a “bulletproof” hosting provider that was willing to provide web site hosting services to any business, no matter how illegal or unsavory. This past Friday, 600 military equipped officers … [Read more...]

Amid Declining Revenues And Tenant Bankruptcies, Simon Taking Malls Online

October 2, 2019 By John Colascione 2 Comments

PALM BEACH, FL – It seems that one of the biggest mall owners in the U.S., Simon Property Group, is getting ready to take their physical shopping mall and real estate business online, likely before their physical malls completely empty out. Simon, which owns 235 malls and premium outlet centers across the globe has been testing two ‘beta’ sites called “PremiumOutlets.com” (SIMON PROPERTY GROUP, L.P. ) and “ShopPremiumOutlets.com” (SHOP PO, LLC.) since about March; they … [Read more...]

Increasing The Cost of Doing Business by $2k/yr Starts Today With .INC Domains

May 7, 2019 By John Colascione Leave a Comment

PALM BEACH – Get ready for a whole new batch of opportunity to boost your entrepreneurial spirits as you’re not going to be able to contain your excitement – or keep your wallet in your pocket when I tell you about this new exciting development just announced today by the .INC domain registry. Businesses across the Globe can now increase the cost of doing business by a whopping $2,000 per year simply by registering a new .INC domain name for their business. That’s right, … [Read more...]

Top 10 Ways to Market Your Small Business Online; Do-It-Yourself Marketing Strategies

April 27, 2019 By John Colascione Leave a Comment

WEST PALM BEACH - Every once in a while I'll come out with a list of goodies for those who look for website owner tips. Below is a list of these including the top ten best and/or most popular ways (in my opinion) to market your small business on the Internet including both do-it-yourself strategies and for those which aren't, reasons why you might be better off hiring a fully managed solution provider or Internet marketing company to do it for you. Some of these ideas you … [Read more...]

Robo Callers, Phone Spoofing, Auto Dialers; It’s No Longer Annoying, It’s Disruptive

February 27, 2019 By John Colascione Leave a Comment

NEW YORK, NY – Everyone gets them - and it’s starting to go from nuisance, to disruptive. Robocalls, Spammers and other automated dialers; it’s beginning to actually go from annoying to interfering with my day to day operations. They come in on both my telephones and mobile device. Constantly, all day and it is becoming far more than a nuisance to the point where the FCC is going to have to start getting more aggressive on this practice. Isn’t that what they do? I mean, … [Read more...]

Search Optimization or Sponsored Search, Which One Is Better for My Business?

February 22, 2019 By John Colascione 2 Comments

NEW YORK, NY – Whether a company embarks on typical optimization processes or just gives in and goes straight for Google’s recently re-branded “Google Ads” program is probably a question best answered only by someone who has been watching both of them evolve over the years, because both of them do work, and both can be used to grow your business exponentially, but figuring out which one works better or which will cost more is something the average business owner just has no … [Read more...]

How Google Became the Most Popular Search Engine; Eyes on Innovation

February 18, 2019 By John Colascione Leave a Comment

NEW YORK, NY – In the early 1990’s, the Internet was in its infancy. At that time, a great majority of information on this new and interesting "World Wide Web" was from colleges and universities. With the growth of this vast amount of information came interest in a better way for finding things which birthed some of the webs very first search engines, many of which you’ve likely never even heard of. Some who used the Internet at that time might be more likely to remember more … [Read more...]

Today’s ‘Successful’ Business Owners Become Experts at Doing More with Less

February 10, 2019 By John Colascione 1 Comment

NEW YORK, NY – At a time when the economy is said to be continually improving, if you ask around to fellow business owners, most seem to be in a never ending phase of finding ways to efficiently cut costs and reduce expenses. In fact, this is a good practice for any business owner to keep top-of-mind, annually, or even monthly. To do this effectively, you must identify ways to implement change with minimal effect on production, products and service quality. The changes … [Read more...]

Entrepreneurial Inspiration: Jeff Bezos, Amazon and Earth’s “Blue Origin”

December 16, 2018 By John Colascione Leave a Comment

NEW YORK, NY - Jeff Bezos, the guy who built and envisioned Amazon, the largest and most successful online only shopping site, isn’t much different than your average entrepreneur. He was raised in Houston Texas, is a child of divorce, was later adopted, worked at McDonald's as a young boy and went on to attend Princeton University where he graduated with a 4.2 grade point average. He is very much human - and - certainly a hard worker. Bezos held several good jobs after … [Read more...]

Internet Sales Tax Law Could Change This June; Decision on South Dakota v. Wayfair

June 6, 2018 By John Colascione Leave a Comment

NEW YORK - The U.S. Supreme Court will make a critical decision in the coming weeks that could give states the right to tax small businesses on the Internet. What is being decided is whether or not a decision from 1992 should be upheld in a new case, which prevents States form being able to tax, audit or regulate businesses and individuals that do not reside in their state (Ex: online businesses, who are located elsewhere but do transact business in a state).   If the … [Read more...]

Yellow Pages Goes Green ® (Yellow Pages Directory Inc.) Makes Additional Top 50 List

April 29, 2018 By John Colascione Leave a Comment

NEW YORK - The environmentally friendly Yellow Pages website, Yellow Pages Goes Green ® (by Yellow Pages Directory Inc.), has made yet another top business directory listing "list" this time by Business.com. Yellow Pages websites are critical to local search engine placements which is why Yext and other local search services such as Moz Local continue their rapid growth. Business.com, itself much of a business directory, has changed hands several times since its inception … [Read more...]

Automotive Advertising via Google Trends (Interest Over Time) by Cars Digital Inc.

December 20, 2017 By John Colascione Leave a Comment

Automotive Advertising via Google Trends (Interest Over Time) Cars Digital Inc., is a automotive subsidiary company of Long Island Media Inc., a certified CDK Global Partner, accredited BBB Company and Google Certified Agency. The mission of Cars Digital is to develop proprietary tools and software which help used automotive dealers connect with local shoppers through strategic digital advertising. Auto Advertising Automotive Advertising Automotive Digital … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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In The News

  • DNJournal: New Book From Veteran Domainer
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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Domains, Not Hype: Insights from Andrew Rosener’s Conversation on Miss Understood

WEST PALM BEACH, FL - This week I took some time to watch an episode of Miss Understood hosted by Rachel Uchitel featuring Andrew Rosener, founder and CEO of MediaOptions, one of the best-known … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Microsoft Warns Advertisers of New OAuth Consent Phishing Threat Targeting Users

REDMOND, WA - Microsoft has issued a new security alert to users of its Microsoft Advertising platform, warning of a wave of OAuth consent phishing attacks - a sophisticated form of credential theft … [Read More...]

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