PALM BEACH, FL – There is no question how powerful Amazon.com has become today, in 2019, but twenty years ago, before the “Dot Com” bubble (Internet companies, peaked in value on March 10, 2000, before crashing) CEO Jeff Bezos, who today is the richest person on Earth, was pitching investors on why Amazon was different, and according to the e-commerce pioneer, customer service was paramount.
Jeff Bezos explains his ambitious vision for Amazon in this 1999 interview courtesy of CNBC’s YouTube video page. He made clear the company’s focus was on “great customer service” and said:
Long term I believe. That it’s very easy to predict that there are going to be lots of successful companies born of the Internet. They’re going to have very large market caps and so on. I also believe that today where we sit it’s very hard to predict who those companies are going to be. So you know you can make bets on these things and I think that Amazon.com, if we don’t, if we’re not one of those important lasting companies born of the Internet, we will have nobody to blame but ourselves and we will be extremely disappointed in ourselves.” He added “I believe that if you can focus obsessively enough on customer experience, selection, ease of use, low prices, more information to make purchase decisions with. If you can give customers all that plus great customer service and with our toys and electronics, we have a 30-day return policy. If you can do all of that then I think you have a good chance. And that’s what we’re trying to do.”
About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®