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Proven Strategy. Measured Results. Internet news authored by John Colascione

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You are here: Home / Archives for John Colascione

Company’s Using Their Slogan or Tag Lines In Advertising AND Using .COM Domains

February 21, 2019 By John Colascione 1 Comment

NEW YORK - In April of 2013, while doing some marketing research, I put together a list of company slogans and tag lines. Surprisingly, the page became the highest traffic page of this web site, consistently for years; I had no idea that would happen when I made it, but of course, I’ve never complained. It began with just 88 listings and has grown over time to over 200. (Once in a while when I find a new one, I add it). Last year in April, I wanted to go through the list … [Read more...]

Might Be Good Time to Revisit That .Org Portfolio; Which to Hold, Which to Grab

February 19, 2019 By John Colascione 1 Comment

NEW YORK, NY – According to industry news website DNJournal.com, the registry behind .org domain names, Public Interest Registry, or otherwise known as PIR, has got itself a new CEO. Although personally I had never come across the name before, DNJournal describes incoming Chief Executive Officer Jon Nevett as a well-known and widely respected domain industry veteran - and this domain enthusiast has no reason to doubt it, especially since Nevett is one of the founders of … [Read more...]

How Google Became the Most Popular Search Engine; Eyes on Innovation

February 18, 2019 By John Colascione Leave a Comment

NEW YORK, NY – In the early 1990’s, the Internet was in its infancy. At that time, a great majority of information on this new and interesting "World Wide Web" was from colleges and universities. With the growth of this vast amount of information came interest in a better way for finding things which birthed some of the webs very first search engines, many of which you’ve likely never even heard of. Some who used the Internet at that time might be more likely to remember more … [Read more...]

Will JP Morgan’s Launch of Cryptocurrency Further Squeeze Domain Name Sales?

February 15, 2019 By John Colascione 9 Comments

NEW YORK, NY – It’s been a very interesting few years recently hasn’t it? As if there weren’t enough reasons for your typical domain name investor to diversify his online bets, here comes another big one. Financial powerhouse JP Morgan Chase has announced it will be launching its own cryptocurrency called "JPM Coin" with a fixed rate value of $1. The move solidifies a [sort of] ‘questionable’ industry with instant validity in my opinion as JP Morgan acts as the first major … [Read more...]

What Is Web Site Hosting and Why Do I Need It? Seems Like A Monthly Rip Off

February 14, 2019 By John Colascione Leave a Comment

NEW YORK – Once in a while I come across a person, customer or prospect that doesn’t understand what website hosting is and why they might have to pay for it. They seem to feel that hosting is some unknown, unexplained add-on which seems confusing at best or a rip-off at worst. The particular people seem to think a website just 'exists' out there on the Inter-webs or are somehow part of the World Wide Web; they have trouble understanding what website hosting is and why … [Read more...]

My Single Long Tail, Exact Match Domain Name Grab at NamesCon Global 2019

February 14, 2019 By John Colascione 9 Comments

NEW YORK, NY – This year I purchased just one Internet domain name at NamesCon, and although a little long in length, I feel it’s a good match and good domain name that reflects exactly what my business does, so this name I acquired as an “end user”. I also purchased it at a very good price – Just $800 measly dollars; for that little I couldn't see not grabbing it. The domain name is InternetMarketingServices.com, which reflects exactly what my newer spin-off business … [Read more...]

Domain Name Biz Uniregistry Scores on Domain Name “DomainNames.com”

February 13, 2019 By John Colascione 2 Comments

NEW YORK - A few weeks ago at NamesCon Global 2019 one of the industry’s best domain names, in my opinion, was acquired by Uniregistry, the brainchild of founder Frank Schilling, who operates the company from its Cayman Islands headquarters. As many in the domain industry were, Schilling was in attendance and won the highest bid on DomainNames.com for $370,000, one of the largest sales in the live auction. The remainder of domains which were not sold at the live event, … [Read more...]

Today’s ‘Successful’ Business Owners Become Experts at Doing More with Less

February 10, 2019 By John Colascione 1 Comment

NEW YORK, NY – At a time when the economy is said to be continually improving, if you ask around to fellow business owners, most seem to be in a never ending phase of finding ways to efficiently cut costs and reduce expenses. In fact, this is a good practice for any business owner to keep top-of-mind, annually, or even monthly. To do this effectively, you must identify ways to implement change with minimal effect on production, products and service quality. The changes … [Read more...]

Google Say’s Don’t Buy Domains for Past Rankings; Knows When They Change Hands

February 7, 2019 By John Colascione Leave a Comment

NEW YORK, NY – In an article that came out in Search Engine Roundtable the other day, long-time search marketing expert Barry Schwartz points out that a Google employee named Aaseesh, tasked with monitoring Google’s Webmaster Central Help Forum, posted a comment which suggests that Google zaps a domains ranking juice, not only when the domain expires (which most have already suspected), but also when the domain merely changes hands or is sold. This adds a new layer of … [Read more...]

Lights Out for Broadway Ticket, GEO Domain Site NewYork.com Over Legal Dispute

February 4, 2019 By John Colascione 13 Comments

NEW YORK, NY – While researching some GEO domain names last night I discovered that NewYork.com has now disappeared. It was a huge site I was quite familiar with as I had some past affiliate dealings with them, but today it appears its gone offline and parked at Godaddy.com. This was initially very hard to believe as last time I visited the site it seemed bustling with traffic and activity similar to its New York City streets in which it ‘virtually’ represented. This … [Read more...]

Quick Glimpse Inside NamesCon Global 2019 at the Tropicana, in Las Vegas

January 29, 2019 By John Colascione 1 Comment

NamesCon

LAS VEGAS, NV – NamesCon Global 2019 is well underway with just one day remaining. While here since Sunday I’ve had just enough time to visit a few panels and keynotes of choice, all of which were great and well worth attending as listening and learning, if it creates just one new idea or new potential, can help steer direction in one’s career; not to mention all of the great networking opportunities the event provides while keeping your current industry relationships alive. … [Read more...]

FedEx Email Phishing Scam Attempt: Not That Clear What Actual Motive Is

January 24, 2019 By John Colascione Leave a Comment

NEW YORK, NY – From time to time I like to point out some phishing scams that are out there in hopes to help some people not fall for these email-traps; today is one of those day. This email stuck out not for its sophistication but for more of its non-sophistication, and recurring delivery. For instance, I’ve received these at least 4 times in the last couple of days. This scam pictured below is trying to capture FedEx users regarding the non-delivery of their package; a … [Read more...]

SHERPA: “Wow, So This Is, Really, Maybe, It Would Be Fair to Say, The Biggest Auction The Domain Industry Has Ever Seen?”

January 21, 2019 By John Colascione Leave a Comment

NEW YORK, NY - I took the time to watch another Domain Sherpa show today - this one called "Domain Handcapping" since it was related to the upcoming NamesCon show next week from January 26, to January 30, 2019 - including “the main event” – the live auction which is held once a year. I’m very much looking forward to attending this year and I will certainly sit in on it and maybe even purchase something, so I wanted to hear what Monte Cahn and Drew Rosener had to say about … [Read more...]

What’s Next? Could Eminent Domain Be Used to Steal Your GEO Domain Name?

January 2, 2019 By John Colascione 2 Comments

NEW YORK, NY – This will be a controversial subject for many if not all domain name owners, however, in light of the France.com domain seizure, every Geographic domain name ‘taking’ could be imminent. Sound insane? Read on. While researching how in the world this atrocity could have happened to the owner of France.com, (Jean-Noel Frydman), as a GEO domain name owner, I wanted to research the possibility of this happening to others, myself included. Since I’m in the … [Read more...]

Domains and Divorce, Are You Prepared for Your Domain Assets to Come Under Fire?

December 28, 2018 By John Colascione 4 Comments

WEST PALM BEACH, FL – This is a very personal post today with thoughts you might find surprising, however, one thing that readers of my site will always get is honesty, good, bad, or ugly; you’re going to have the opportunity to read through the details of my experience on the web – with whatever it may be – and those who read these articles have come to expect and respect my honesty and thoughts where sharing my real world experience on the Internet and within circles of … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of SEARCHEN NETWORKS® He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses.

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In The News

  • DNJournal: New Book From Veteran Domainer
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  • InnovateLI: Two Deals, One Very Interesting Digital
  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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What Jeff Gabriel’s DNJournal Interview Tells Us About Today’s Domain Market

WEST PALM BEACH, FL - Saw.com Founder and CEO Jeffrey Gabriel’s recent interview with Domain Name Journal is not just another industry status update. Read closely, it is a window into how … [Read More...]

AI Search May Be Biggest Shift in Domain Industry Since Fall of Exact-Match Boom

WEST PALM BEACH, FL - For more than two decades, the domain-name market has largely moved in step with Google’s search systems. Investors based valuations on keyword demand, search volume, and the … [Read More...]

Apache-Level WordPress Hardening: Why Smart Site Owners Block Attack Endpoints

WEST PALM BEACH, FL - Most WordPress security advice focuses on plugins, dashboards, and application settings. That is useful, but it is not where the strongest protection begins. Real security, and … [Read More...]

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