NEW YORK – In April of 2013, while doing some marketing research, I put together a list of company slogans and tag lines. Surprisingly, the page became the highest traffic page of this web site, consistently for years; I had no idea that would happen when I made it, but of course, I’ve never complained. It began with just 88 listings and has grown over time to over 200. (Once in a while when I find a new one, I add it).
Last year in April, I wanted to go through the list again and look at something different; which companies felt it was worthwhile to trademark their company slogan and register its corresponding URL? It turned out that it wasn’t really that many of them. You can see that list here.
Today, since it’s been almost a year, I wanted to cross-check the list again. The result is that the list has grown some since the last time I checked it. Last year there were only eight companies on the list including myself. (With mine I got the idea many years ago while watching a commercial, Hyundai I believe, which at the time had a catchy slogan and they were advertising the URL in their television commercial. I figured that could catch on eventually.)
If a company owns the domain and it’s dead, parked or not resolving, it’s not here on this list as they aren’t using it in their marketing message or using it to bring traffic to their site (And I can’t count on WhoIs).
Below are the few companies that are using slogan URLs to bring or redirect traffic they receive to their website. Again, I went through the entire list and only kept note of the URL if the company was actually using it to bring visitors to their brand. One of them uses it as their primary URL.
- Allstate: “You’re In Good Hands”
- Apple: “Think Different”
- Avis: “We Try Harder”
- Bounty: “The [Quicker Picker Upper]”
- Burger King: “Have It Your Way”
- Calgon: “Calgon, Take Me Away”
- California Milk Processor Board: “Got Milk?”
- De Beers: “A Diamond is Forever”
- Google: “Don’t be Evil” [As odd as Google this page]
- Gillette Razors: “The Best A Man Can Get”
- Heinz: “Beanz Meanz Heinz”
- Morgan & Morgan: “For The People” [main website]
- Nike: “Just Do It”
- Philips: “Let’s Make Things Better”
- Rice Krispies – “Snap! Crackle! Pop!”
- Sun Microsystems: “The Network Is The Computer”
- Searchen Networks: “Serious About Search”
- Wheaties: “Breakfast Of Champions”
- Zurich: “Because Change Happens”
That’s it. 19 out of the over two hundred companies here.
About The Author: John Colascione is Chief Executive Officer of Searchen Networks Inc. and Internet Advertising Inc. He specializes in Website Monetization, authored a ‘how to’ book called ‘‘Mastering Your Website’, and is a key player in several Internet related businesses through his search engine strategy company Searchen Networks®