NEW YORK, NY – According to Domain industry site, Domain Name Wire, as well as an uncovered letter to ICANN, the company brand VistaPrint, a product customization conglomerate, has terminated its .brand URL “responsibility” with ICANN for the .Vista domain.
Apparently someone at parent company Cimpress N.V. has decided that rather than opportunity knocking, managing a .brand URL is much more a financial liability and expense than a benefit; that it accompanies a strategy with no realistic course to a competitive edge or profits within reason.
Too bad they wasted hundreds of thousands of dollars to finally figure out that it was a total farce and fabricated land-grab on a non-existing planet in the Universe.
As noted in the Domain Name Wire article, the company also manages the “VistaPrint” branded URL, which will likely be the letter following this one. However, unfortunately for them, they decided to use a few of them (9), according to NTLDstats.com, so stopping the virtual-bleeding could take a little longer.
.Brand is a dead duck. It is now a race to get any remaining “puddle” of applicants signed up before they realize the tide has gone out.