PALM BEACH, FL – The US’s answer to European Union’s General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), enacted in 2018, will create new consumer rights relating to the access to, deletion of, and sharing of personal information that is collected by businesses. It also requires California’s Attorney General to solicit broad public participation and adopt regulations to further the CCPA’s purposes. The proposed regulations will establish procedures to facilitate consumers’ new rights under the CCPA and provide guidance to businesses for how to comply.
This new law will require any business that provides services to California residents to:
- Provide disclosures to consumers.
- Allow consumers to request access to their information.
- Delete consumer information at their request.
- Allow consumers to opt out of the sale of their information.
- Avoid discriminating against consumers who exercise these rights.
The new law goes into effect on January 1, 2020.
As a state law it also applies to any companies that do business in California and has annual gross revenues in excess of twenty-five million dollars ($25,000,000). Since data privacy law covers out-of-state merchants who sell to Californians, or even display a website in the state, all U.S. companies will need to comply with CCPA if they have such sales or activity in the state.
Full bill text is here.
Info-graphic: What Is the California Consumer Privacy Act (CCPA)
About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®
Leave a Reply