Open Rates Are Losing Their Value; Here’s What Smart Marketers Measure Instead.
WEST PALM BEACH, FL – For years, email open rates have been one of the most widely used metrics in digital marketing. Businesses often judged the success of an email
Tag: Data Privacy
Google Updates Its Terms of Service: Here’s What Changed in Plain-English
If you don't have time to sift through all of the legal jargon, I've done it for you. Below is a plain-English breakdown of the most notable changes, including new language about background internet usage, expanded provisions related to artificial intelligence, updated rules regarding automated access and scraping, and several legal clarifications. While this isn't an exhaustive review of every edit, it highlights the changes most likely to matter to everyday users, website owners, and businesses that rely on Google's services.
New Report Shows Where Americans Are Most Likely to Be Hacked; Nevada #1 State
PALM, BEACH, FL – A new nationwide analysis of cybercrime data is shedding light on where Americans face the highest risk of being hacked, revealing sharp differences between states and
Google Quietly Reduces Publisher Control with New “Authorized Buyers” System
In a subtle but consequential change, Google is rolling out a new “Authorized Buyers” control in AdSense that will replace the legacy “Ad Networks” blocking interface starting November 6, 2025.
Records From 2024 AT&T Data Breach Are Once Again For Sale On The Dark Web
PALM BEACH, FL – A massive trove of nearly 90 million AT&T customer records, including Social Security numbers and other sensitive information, has resurfaced for sale on the dark web, reigniting
Massive Data Breach Exposes 184 Million Login Credentials from Major Tech Platforms
WEST PALM BEACH, FL – A significant data breach has compromised over 184 million login credentials, affecting users of major platforms including Google, Apple, Meta (Facebook, Instagram), Microsoft, Snapchat, and
50 Million Potentially Compromised In PowerSchool Data Breach
SACRAMENTO, CA – On December 28, 2024, PowerSchool, a prominent provider of educational technology services to over 60 million K-12 students worldwide, identified a cybersecurity incident involving unauthorized access to
PharMerica Discloses Data Breach That Exposes Info of Nearly 6 Million People
LOUISVILLE, KY – PharMerica, a national pharmacy network owned by BrightSpring Health, has informed nearly 6 million of their members that Social Security numbers, names, birthdates, medical information, and more
NextGen Healthcare Confirms Breach Of Over 1 Million Individuals’ Personal Info
ATLANTA, GA – A security incident has surfaced and you may or may not have been affected. NextGen Healthcare, a healthcare solutions provider, suffered a data breach that exposed the
Data Breach: Unauthorized Party Accessed DoorDash Customer Information
SAN FRANCISCO, CA – According to recent reports, a new data security incident has surfaced. DoorDash, a popular food delivery app, detected suspicious activity from the computer network of a
Reported Twitter Data Breach Potentially Affects 5.4 Million Accounts
WEST PALM BEACH, FL – Stolen personal information from 5.4 million Twitter users has been discovered for sale on a hacker forum. With this information, including emails and phone numbers,
Massive Data Breach of Neopets Website Affects 69 Million Users
WEST PALM BEACH, FL – Neopets, a virtual pet and gaming community, has reported a data breach exposing personal information like usernames, passwords, IP addresses, and more of 69 million
Privacy Scandal: Has Your Data Been Stolen by These 10 “Known Tracking Domains?”
Domains
Data Security Breach At Robinhood Exposes Personal Info Of Customers
PALM BEACH, FL – The Robinhood financial service company has confirmed a data security incident that has exposed full names or email addresses for approximately seven million customers, with a
Great Search Engine, Strange Web URL; Two Years Later, “Duck.com” Still Just Redirects
PALM BEACH, FL – A couple of days ago I looked up and saw a highway sign and thought to myself, ‘great search engine, horrible name.’ That was after seeing
10 Simple Yet Effective Security Tips To Keep You Cyber Safe and Worry Less in 2020
PALM BEACH, FL – There is no shortage of security breaches and data leaks reported in the news this past year. As we all move into 2020, here are some
Why Do My Search Results Look Different? “Determining Relevance Based On Users”
PALM BEACH, FL – Just because you see something in ‘search’ doesn’t mean someone else will see that same result. This is because more and more of the web, as
Data of 267 Million Facebook Users Exposed in Online Database; Found on Hacker Forum
PALM BEACH, FL – Data security researchers discovered an online database containing the names, phone numbers, and Facebook IDs of 267 million Facebook users available for download on a hacker
This AMEX Email Phishing Scam Wants You Homeless & Poor, With A Zero FICO Score
PALM BEACH, FL – Nothing could better destroy your holiday spirit than a compromise of your most secure personal information in the form of a phishing expedition. Here is one
Malicious Web Code Added To Macy’s Website Leads to Critical Data Breach
PALM BEACH, FL – Right at the start of the year’s busiest shopping season, retailer Macy’s notified impacted customers (by letter) that an unauthorized third party was able to access
U.S. GDPR: The California Consumer Privacy Act (CCPA) Goes Into Effect January 2020
PALM BEACH, FL – The US’s answer to European Union’s General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), enacted in 2018, will create new consumer rights relating
New “Mind Your Own Business Act” Allows for Fines, Jail Time for Privacy Violations
WASHINGTON – Senator Ron Wyden, an Oregon Democrat, has introducedlegislation, called the Mind Your Own Business Act, that would make it more difficult for online platforms to collect and use