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CVS Pharmacy Files WIPO Against “CVS.inc” Domain; Reg Fees Headed Towards Earth

October 26, 2019 By John Colascione 1 Comment

PALM BEACH, FL – It looks like CVS Pharmacy, Inc. isn’t too thrilled with the recent registration of the nGTLD domain name “CVS.inc” which looks to have been registered in May, 2019. The pharmacy company has filed a WIPO dispute (WIPO D2019-2615) which will likely result in a TRANSFER as the majority of their complaints follow that trend. The “CVS.inc” domain name is listed on the get.inc website under “Who's Buying” in the ”recent registrations section” for companies … [Read more...]

If Google Removes URLs From Search Results, Who Exactly Stands to Benefit?

October 22, 2019 By John Colascione 4 Comments

PALM BEACH, FL – Last week I ran a story about Google’s obvious intent to remove URL’s from search. The story was titled “Google Determined to Remove URLs from Search Results; Replace with Breadcrumbs” and published on October 18, 2019. It was a follow up to “EVIL: Will Google Do Away with Domain Name and Extension Entirely Anyway?” There has been wide reaction from both the SEO and Domain community on the coming change and it warrants added thought and hopefully, added … [Read more...]

Exact Match Domain Names Yielding “Free Ticket to Ride” Long Over on Search Giant

October 18, 2019 By John Colascione 9 Comments

PALM BEACH, FL – Exact match domain names, URLs which are spelled exactly how a top search term is used in popular verbal expression still work to help boost search rankings well when it comes to Bing.com and Yahoo.com, but on Google.com, it doesn’t seem to matter unless there are powerful “brand signals” in play, such as high numbers of inbound links, frequent references to the URL whether linked or not, and other popular signals such as social media activity with matching … [Read more...]

Investor Land Grab Opportunity Arises from Donuts Registry with Reduced Price gTLDs

October 8, 2019 By John Colascione 1 Comment

PALM BEACH, FL –An interesting opportunity has arisen from new domain name registry company Donuts Inc., which operates roughly 240 new generic top-level domains (gTLDs). Although I am less than a huge fan of new gTLDs, there are industry veterans who do in fact use them in certain scenarios of ‘super premiums’, and you’ll have an opportunity to filter through a list of over 1.1 million names (previously on hold) now being released in a price-drop by the … [Read more...]

LGBT Domain Registration Service, PrideLife LLC, Announces Relationship With Afilias

October 6, 2019 By John Colascione Leave a Comment

PALM BEACH, FL - A new domain name registration service is hoping its partnership with Afilias and its "LGBT" theme will help spotlight its business, which caters to the LGBT community and offers domain name registrations such as the new ".lgbt" domain name. The service, PrideLife LLC (getpridelife.lgbt), also suggests other alternative Afilias sponsored gTLDs such as ".red", ".pink", ".black" and others. The .lgbt TLD was delegated by ICANN in 2014 and shows just under … [Read more...]

Say What? $60,000 Per Week Redirecting Traffic with “Domain King” Rick Schwartz

September 25, 2019 By John Colascione Leave a Comment

PALM BEACH, NY – It was another good show from Domainer.com.au run by Robert Kaay and Ed Keay-Smith, whom previously interviewed industry visionary Michael Castello from CCIN.com and Ron Jackson from Domain Journal. This latest show, another with lots of great advice and lots to learn was with Rick Schwartz, widely known as the “Domain King” for his immense experience and success in the domain business; Schwartz has … [Read more...]

Chrysler Corp “Stops the Bleeding” With Release, Cancellation of Branded Domains

September 23, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – Better days are ahead for the Chrysler Corporation, who according to Domain Name Wire, has terminated its [unfortunate] “obligation” to continue “flushing money down the drain” with the drop/release of the following “dot brand” domain names: .Uconnect, .SRT, .Mopar, .Dodge, .Chrysler, all of which, according to DNW, were owned and administrated by what is now known as FCA US LLC, (Fiat Chrysler Automobiles). Just one “gamble” remains, “.Jeep”, which, … [Read more...]

Why Verisign ‘NASDAQ:VRSN’ Will Inevitably Get Its .COM Domain Price Increase Sought

June 4, 2019 By John Colascione 11 Comments

PALM BEACH – There has been a lot of talk in tech and domain circles lately about the company “Verisign” (NASDAQ:VRSN), its obvious monopoly in the .com domain game, and it’s long list of subsidiaries, but things really started to heat-up back in October 2018 when the company managed to renew its “cooperative agreement” with the United States Government through the National Telecommunications and Information Administration (NTIA), minus long-standing pricing caps on one of … [Read more...]

Increasing The Cost of Doing Business by $2k/yr Starts Today With .INC Domains

May 7, 2019 By John Colascione Leave a Comment

PALM BEACH – Get ready for a whole new batch of opportunity to boost your entrepreneurial spirits as you’re not going to be able to contain your excitement – or keep your wallet in your pocket when I tell you about this new exciting development just announced today by the .INC domain registry. Businesses across the Globe can now increase the cost of doing business by a whopping $2,000 per year simply by registering a new .INC domain name for their business. That’s right, … [Read more...]

.Club Registry Reports 2019 Domain Sales; Let’s Look at What’s Parked vs Developed

May 6, 2019 By John Colascione 3 Comments

PALM BEACH – It’s always interesting to see what people are purchasing in the domain space, and then even more interesting is to look at how much they've spent and what they’re doing with that acquisition, especially when it comes to the controversial new gTLD space. According to OnlineDomain.com, the “.Club” domain registry folks have reported their 2019 domain sales including a big one namely, "Business.Club" - all of which sales are listed at sold.domains. Let’s … [Read more...]

Two New Alternative URLs Hit Superhighway

October 30, 2018 By John Colascione Leave a Comment

NEW YORK, NY – If you’re looking around for a few good ways to confuse new prospective customers, you’ve got two new great opportunities to completely derail even your best marketing efforts; .LUXE and .PAGE new gTLDs have just worked their way into the mix. Minds + Machines, the company behind .LUXE domain names, which are intended to serve the Ethereum, blockchain and security industry, has released the .LUXE domain which opens for general availability on November 6, … [Read more...]

Gargiulo Reiterates Necessity for .COM in New Forbes Domain and Branding Article

October 27, 2018 By John Colascione 1 Comment

NEW YORK, NY - Michael Gargiulo, owner of VPN.com, a group of virtual private network consultants, is also part of what Forbes Magazine calls its “Forbes Technology Council”, an invitation only community for senior technology executives. Gargiulo, who I have begun to follow for his ‘straight-shooter’ domain advice, writes periodically for Forbes Magazine and certainly believes in the value of a great domain name, indicated by his decision in 2017 to purchase VPN.com for … [Read more...]

It’s a Miracle: Straight-Shooter on Forbes Gives Real Advice on Exact Match Domains

June 26, 2018 By John Colascione 3 Comments

NEW YORK, NY – Nowadays, I read some much down-right bad advice and marketing hype spun-off as news that I actually feel it necessary when someone knows what in-the-world they’re talking about and actually offers ‘real’ advice to business owners. For instance, I came across an article in Forbes by columnist Michael Gargiulo, someone who obviously knows what he is talking about and is looking to give small business owners not just real advice, but real good advice. What a … [Read more...]

Donuts Acquisition of BudURL Makes Good Use of New Top Level Domain Names

June 20, 2018 By John Colascione Leave a Comment

NEW YORK, NY – Donuts Inc, the company behind hundreds of new domain name extensions has acquired a link shortening service formally known as BudURL, and rebranded it as BL.INK. The service had been around for ten years and was founded by Andy Meadows. The acquisition took place sometime in 2017 according to a company press release, yet Donuts had been operating it in “stealth mode” quietly building in key features which will enhance the services ability to customize URLs … [Read more...]

Sass illustrates Significant Disadvantage; Match Game: Brandable Vs Keywords

June 16, 2018 By John Colascione 7 Comments

NEW YORK, NY - .CLUB Chief Marketing Officer Jeff Sass gave a keynote speech at NamesCon Europe 2018 and did what appeared to be a fantastic job of illustrating, through various different examples, just how bad it is when coming up with your own word (one which has no meaning) when choosing your domain name. Sass accomplished this by showing domain names made up of unknown words on screen and had attendees guess, by multiple choice, what they believed the businesses did that … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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In The News

  • DNJournal: New Book From Veteran Domainer
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  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Talk About a Category Killer Domain Name: Fireworks.com, by Phantom Fireworks

WEST PALM BEACH, FL - In the world of online marketing, some web addresses aren’t just good — they’re priceless. One perfect example is Fireworks.com, owned by Phantom Fireworks, the largest consumer … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Aflac Hit by Sophisticated Cyberattack: What Victims, Businesses Need to Know

COLUMBUS, GA - Aflac Incorporated, a leading supplemental insurance provider, disclosed that its U.S. systems suffered a cyberattack on June 12, 2025, potentially exposing sensitive customer data. The … [Read More...]

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