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PALM BEACH, NY – It was another good show from Domainer.com.au run by Robert Kaay and Ed Keay-Smith, whom previously interviewed industry visionary Michael Castello from CCIN.com and Ron Jackson from Domain Journal.
This latest show, another with lots of great advice and lots to learn was with Rick Schwartz, widely known as the “Domain King” for his immense experience and success in the domain business; Schwartz has been buying and selling domain names for over twenty years and sold more than $23 million in domains; he has seen such success with his domain assets that in 1998 he was able to sell his redirect traffic alone for $60,000 per week which he did for five years (simply redirecting traffic).
As an example of what watchers will see and hear on the show, it began right from the get-go when Ed asked about newbies coming into the industry.
There are a lot of people who will be watching this that are coming into the domain industry for the first time, and a lot of people have the attitude that there is no money to be made anymore in the domain industry. What are your thoughts on that Rick?
Ed Keay-Smith, Founder at OnlineImpact.com.au
Well, that would be like me telling you there is no money to be made in real estate, OK, it’s, it’s comical, you know, give me a break? You know, you’re getting in at a different time, you have to play the game a little differently, and if you’re smart you’ll figure it out, and if not, you’ll go broke; it’s very simple, it’s just like any other business.
Rick Schwartz, Past President & CEO, T.R.A.F.F.I.C.
When it came to the hotly debated new gTLDs, Rick said that if you have to explain to someone why your domain name means something, that speaks for itself; you’re not going to be able to explain that to the seven billion people on Earth.
At the end of the day, at the top of the pyramid you have .com, OK, and like I say, more money has been spent collectively promoting .com than any other item in the history of the world, OK, the history of the world. Every billboard, every TV ad, every magazine ad, everything in print, everything you see, every giveaway, and I knew that would happen twenty, twenty-five years ago; it had to come to that point, there were no ifs, or butts, it was just a matter of whens, when, when would it happen, and with all the forces back then it would be delayed. It could have happened many years earlier, and then the understanding of it has been terrible. I always say, more sales have actually been lost on the Internet than have been made on the Internet, and the gTLDs are a perfect example. Because, no one even knows about them on Earth, OK, nobody on Earth, they don’t understand, Domainers are in this little bubble. They think that everyone lives and breathes domains, and no one gives a rat’s ass about domain names when they wake up in the morning, OK. So, if you actually polled 100 people and asked them to name ten extensions, I guarantee you 94 of them or 98, or 101 of them couldn’t name ten extensions.
Rick Schwartz, Past President & CEO, T.R.A.F.F.I.C.
The gTLDs were an ill-thought out program. They were done for the wrong reasons, with the wrong motives, it wasn’t done for the betterment of society, it was done for… it was a money-grab. It was nothing else.
Rick Schwartz, Past President & CEO, T.R.A.F.F.I.C.
Check out the show, it’s another show you certainly won’t want to miss.
About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®
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