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Gargiulo Reiterates Necessity for .COM in New Forbes Domain and Branding Article

October 27, 2018 By John Colascione 1 Comment

NEW YORK, NY - Michael Gargiulo, owner of VPN.com, a group of virtual private network consultants, is also part of what Forbes Magazine calls its “Forbes Technology Council”, an invitation only community for senior technology executives. Gargiulo, who I have begun to follow for his ‘straight-shooter’ domain advice, writes periodically for Forbes Magazine and certainly believes in the value of a great domain name, indicated by his decision in 2017 to purchase VPN.com for … [Read more...]

It’s a Miracle: Straight-Shooter on Forbes Gives Real Advice on Exact Match Domains

June 26, 2018 By John Colascione 3 Comments

NEW YORK, NY – Nowadays, I read some much down-right bad advice and marketing hype spun-off as news that I actually feel it necessary when someone knows what in-the-world they’re talking about and actually offers ‘real’ advice to business owners. For instance, I came across an article in Forbes by columnist Michael Gargiulo, someone who obviously knows what he is talking about and is looking to give small business owners not just real advice, but real good advice. What a … [Read more...]

Sass illustrates Significant Disadvantage; Match Game: Brandable Vs Keywords

June 16, 2018 By John Colascione 7 Comments

NEW YORK, NY - .CLUB Chief Marketing Officer Jeff Sass gave a keynote speech at NamesCon Europe 2018 and did what appeared to be a fantastic job of illustrating, through various different examples, just how bad it is when coming up with your own word (one which has no meaning) when choosing your domain name. Sass accomplished this by showing domain names made up of unknown words on screen and had attendees guess, by multiple choice, what they believed the businesses did that … [Read more...]

CBS News Offers Readers ‘Bad Advice’ in 6 Best Practices for Choosing a Domain

February 11, 2018 By John Colascione Leave a Comment

NEW YORK, NY – Usually when you read an article in Google News, you expect it to give you some good advice, especially when it is a reputable news website. That’s not what happened today when Google News led me to question whether or not I was even on a real news website.  Rather than focusing so much on cleaning up Facebook and Twitter, maybe Google should check their own inclusion practices. The article is on CBS News Detroit and it is called “6 Best Practices for Choosing … [Read more...]

From the Floor: Premium .COM ‘Dreamers’ May Find Reality of Ownership, Closer

February 1, 2018 By John Colascione 2 Comments

NEW YORK, NY – If ever you considered getting that “big name” in a .com extension, there may never be a better time than right now. The domain auctions are, for the most part, a ‘wholesale market’, so most people expect auction prices to be, well - better than average. However, most would not expect the “super-great” deals we all saw at NamesCon this year (2018), which were potentially better than any year past. And talk about “Great”... its .com version (Great.com) sold for … [Read more...]

Update: Top 100 .Net Domain Sales So Far This Year (01/02/2017 – 09/09/2017)

September 20, 2017 By John Colascione 1 Comment

NEW YORK, NY - Earlier this year I gathered a list of top sales from NameBio for the .net extension. This list requires an update as Uniregistry released sales numbers which contain some very impressive sales for short.net domains (NameBio added the entire list to its database yesterday). Listed below is an updated record of .net domain names which have been reported publicly and have closed this year reflecting $1,068,769.00 in sales. I've been watching single word .net … [Read more...]

US Fortune 500 Businesses, Their Domain Name Characteristics, and Secure Status

September 4, 2017 By John Colascione 4 Comments

NEW YORK, NY - Each year Fortune Magazine publishes a list of the largest companies in the United States by revenue. Below is the list for 2016. Also below, are some interesting characteristics of their domain name choices including whether or not these companies are prepared for SSLs on their corporate websites. 494 are using .com domain names, 4 use .nets, 1 .org, and 1 .xyz. 494 (98.8%) have chosen the ".com" extension for their domain name. 235 (47%) are … [Read more...]

Another Cool $25 Million Bet on New gTLDs; The Next Best Thing Since Sliced Bread

May 7, 2017 By John Colascione 6 Comments

LONG ISLAND, NY – Another cool $25 mil was spent on the next best thing to a .com, a dot Art domain. Now that’s a lot of Fishnagles if you ask me. Is it going to pay-off dividends? We'll all have to wait and see; but if you asked Mr Ulvi Kasimov who won the bid to operate the .art domain, I’d bet he would tell you it’s going be worth every single cent. And you want to know something? I think this guy might actually be right on this one. Editors note: A comment below disputes … [Read more...]

Forget That: Bing Wants Users to Ignore Ending .Com Domain Extensions

May 6, 2017 By John Colascione 14 Comments

NEW YORK, NY –They say that actions speak louder than words. This holds true with Microsoft’s Bing.com search engine, the second most popular search engine service, which has implemented an interesting change new gTLD lovers may be pleased about; they’ve removed the right-of-the-dot extension in search results for all .com domain names. So what is the subconscious message here? Performing a search on the BING.com search engine this morning, here, New York Eastern Time … [Read more...]

Corporate Giant with New gTLD Explains What, How and Why It Chose New Domain

April 14, 2017 By John Colascione 1 Comment

NEW YORK, NY - Canon Inc., a multinational corporation headquartered in Japan, is one of hundreds of global corporations which have applied to operate their very own domain extension on the Internet. These new web addresses, specifically, this one, .cannon, will serve as one of potentially several official sites for the Corporation for ensuring users are on the actual Cannon site as it is an internet address only Cannon will be permitted to use. Other more common addresses … [Read more...]

Is There a Limit to Your gTLD Stupidity Meter? At $185k a-Pop, Who Cares Right?

April 12, 2017 By John Colascione 3 Comments

NEW YORK, NY - There are a lot of cool looking domain name extensions hitting the market and making the rounds these days – so many in fact it is getting hard to keep up with them all. I mostly like the short ones which at least somewhat represent the Internet such as “.web”, “.site”, “.link”, etc. But who in their right mind would want to register and own a .motorcycles domain name? Could it be any longer? I mean, nine times out of ten the beginning word (what's left of the … [Read more...]

Making Their Mark: “Big Brands” Invest Hundreds of Millions on .Dot Alternatives

April 9, 2017 By John Colascione 15 Comments

NEW YORK, NY - Regardless of what your position is on new gTLD domains "Big Brands" are buying in hook, line and sinker while ICANN is raking in hundreds of millions of dollars on new gTLD fees. Each new application cost its applicant $185,000.00 and with it, an annual maintenance fee of $24,000.00 (yearly recurring). This doesn't include potentially hundreds of generic domains that were applied for and went to auction (I didn't count each one [Full statistics here]  … [Read more...]

New gTLD Success Will Be Measured Only by Use; Not Sales, Not Registrations

March 26, 2017 By John Colascione 9 Comments

NEW YORK, NY - This week a new gTLD sale made the news, not because of its great keyword, but due to its high price and its ending extension. The domain name casino.online recently sold for over $200,000.00 at SEDO. This might seem like a domainers dream-sale turning a lucky registrant into an instant success, but it was far from a general availability registration; it was actually a domain name reserved by the registry. So basically, it was, for the most part, a planned … [Read more...]

Just 2% of Top 100 Highest Priced .xyz Domains In Use for Bonafide Services

March 18, 2017 By John Colascione 7 Comments

NEW YORK, NY - According to nTLDStats.com, a data provider offering statistics for new gTLDs, the .xyz domain has the highest number of registrations out of all new gtld domains available. Looking at the highest value sold .xyz domains in all reported aftermarket sales, 98% of them are not developed or show any signs by their owners for development in the future. Out of the 100 domains checked, just two (2) of them are developed with one (1), spring.xyz, looking like it … [Read more...]

Sedo.com Weekly Domain Name Sales List 02/27/2017 – 03/06/2017

March 7, 2017 By John Colascione Leave a Comment

Just released is Sedo's weekly sales list, a weekly list of public transactions above $2,000. This weeks highlights included the top .com sold as elektromobil.com at $14,000 EUR (14,793.00 US), the top ccTLD as ich.de at 10,100 EUR ($10,673.00 US) and the top “other” TLD as fly.info at 10,000 EUR ($10,567.00 US). Here is the entire list from Sedo sales from 02/27/2017 – 03/06/2017. Domain … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
  • Long Island Media Inc, SmartCEO, Future 50
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Popular Stories

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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SEDO Weekly Sales List Includes Three Letter .Com Domain Sold at $117,500

WEST PALM BEACH, FL – The domain name “PLP.com” sold at $117,500 this week according to the latest SEDO.com weekly domain sales report. The purchase appears to be an upgrade for Cleveland, Ohio … [Read More...]

Google Moves for More Control of World’s News with Major Google Play Update

WEST PALM BEACH, FL – Something remarkably interesting has been happening behind the scenes which very few have noticed, however, one firm who has not missed the quickly changing landscape, is … [Read More...]

Amazingly Convincing Facebook Phishing Scam Takes Place on Facebook.com Itself

PALM BEACH, FL – I have been reviewing and writing about email phishing scams for years and I have seen a ton of them, from outright laughable in their easy discoverability to incredibly convincing, … [Read More...]

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