NEW YORK, NY – Whether a company embarks on typical optimization processes or just gives in and goes straight for Google’s recently re-branded “Google Ads” program is probably a question best answered only by someone who has been watching both of them evolve over the years, because both of them do work, and both can be used to grow your business exponentially, but figuring out which one works better or which will cost more is something the average business owner just has no … [Read more...]
The 472 Domain Names That Couldn’t Stop The Inevitable Collapse of ‘Toys R Us’
NEW YORK, NY - Toys R Us is a brand we’ve all grown up with. The company was originally founded by Charles P. Lazarus (October 5, 1923 - March 22, 2018), the son of a local entrepreneur who wished to someday mimic his father’s work with his own enterprise. Those dreams became a reality in 1948 when young Charles, 25, opened his first children’s furniture store called “Children’s Bargain Town” in Washington, D.C. After years of early success, Lazarus added toys and changed … [Read more...]
You ‘Need Not’ Register A Domain to Keep Your Company ‘Tag Line’ or Slogan Safe
NEW YORK, NY – You might not need to bother registering a domain name to keep your brands tag line or slogan safe from violators – at least, that must be the general consensus within the industry as nearly none of the 200 company slogans and tag lines I’ve examined have done so. To my surprise, just a few have thought that registering their catchy phrase in a .com name is worthwhile. Below are a few of the companies which have their tag lines and trademark terms registered … [Read more...]
UDRP Reform Can’t Come Soon Enough…
NEW YORK, NY – There is a new trend out there and you won’t notice it by searching Google Trends. No, it’s a quietly growing trend that is not something most people know about. It’s also not something most people will fight for, but the ICA is working on a resolution, and it looks like that resolution can’t come fast enough. Because it is being used by corporate greed mongers who hadn’t thought fast enough; they would like to grow their brands and businesses by stealing what … [Read more...]
Why I Told My “New gTLD” Project to “Suck It” – Will Rebrand with King of all URLs
NEW YORK, NY - It takes a lot for a guy like me to give-up on a project or otherwise throw-in-the-towel, especially when I am not even sure how hard I really tried to begin with, but I like to be two steps ahead, and I like to work smart, not hard. That’s why I told Uniregistry to keep the Find.cars URL domain - forget it, let it expire, I’ll just re-brand as FindCarsforSale.com. Here’s my thought process and how it all went down; hill. Two years ago, when .cars domains … [Read more...]
Twitter Verification Requests Get Processed by High Tech Associates in Philippines
NEW YORK, NY – Recently I submitted a request to verify my Twitter account through the online form Twitter makes available for those who want to request verification. Verification isn’t available to all users but those who are either public figures, journalists, celebrities and some media outlets will often be the types of accounts Twitter will verify, depending on the circumstances. Verified users have that cool little blue badge next to their names so Twitter users … [Read more...]
Sedo Announces Management Change: Matthias Meyer-Schönherr Appointed CSO
GERMANY - June 8, 2017 – Sedo, the world’s largest domain marketplace and monetization provider is pleased to announce a shift within the Sedo management team. The role of Chief Sales Officer (CSO) Global has been assumed by Sedo and industry veteran, Matthias Meyer-Schönherr. Dima Beitzke, will be stepping down to pursue a new opportunity outside of the domain industry. The management of both the North American and International sales teams will continue from Sedo’s … [Read more...]
Corporate Giant with New gTLD Explains What, How and Why It Chose New Domain
NEW YORK, NY - Canon Inc., a multinational corporation headquartered in Japan, is one of hundreds of global corporations which have applied to operate their very own domain extension on the Internet. These new web addresses, specifically, this one, .cannon, will serve as one of potentially several official sites for the Corporation for ensuring users are on the actual Cannon site as it is an internet address only Cannon will be permitted to use. Other more common addresses … [Read more...]
Making Their Mark: “Big Brands” Invest Hundreds of Millions on .Dot Alternatives
NEW YORK, NY - Regardless of what your position is on new gTLD domains "Big Brands" are buying in hook, line and sinker while ICANN is raking in hundreds of millions of dollars on new gTLD fees. Each new application cost its applicant $185,000.00 and with it, an annual maintenance fee of $24,000.00 (yearly recurring). This doesn't include potentially hundreds of generic domains that were applied for and went to auction (I didn't count each one [Full statistics here] … [Read more...]
Over 200 Advertising Slogan and Tag Line Examples: Ideas for Building Your Brand
Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. They also greatly help build your brand. According to "Creative Advertising" by Charles Whittier: "A slogan should be a statement of such merit about a product or service that is worthy of continuous repetitive advertising; is worthwhile for the public to remember; and is phrased in … [Read more...]
Google Penguin: After Carefully Measured “Blowback” Penguin Released
In the beginning of last month (April) Google announced the release of a large scale update to its search algorithm which took place in late February. This particular update, which is referred to in the webmaster community as “Panda 3.3”, has been considered an extension of previous updates which have taken place over the last year ("Panda" through "Panda 3.3") but are unlike those which are related to content, identifying the originators of content, and brands - what Google … [Read more...]
839 New Generic Top Level Domains To Make Internet a Confusing Space
The Internet Corporation for Assigned Names and Numbers (ICANN) is set to change up the Internet address system once again. While Generic Top Level Domains (gTLDs) were relatively fixed in the past, there are those that are pushing to get the green light for new domains. So far, a good deal of domain marketing has focused on domain hacks. New rules would allow big brands or those with deep pockets to own domains ending in virtually anything they want, like .nyc, .place, or … [Read more...]
Google’s +1 Feature Poised To Take Over Internet
Google released its Google+ network just a month ago and it is already estimated to have twenty million users. Those who better understand the significance of Google +1 see the writing on the wall, and those who don't will soon follow suit. Here is a few reasons why I predict +1 will continue to grow - and grow quickly. 1 - When people click +1, their connections will find those pages easier. Not everyone realizes it yet, but once people hit the +1 button either on … [Read more...]
How Google’s Panda Has Changed The Landscape of Search
A significant part of Panda is about cleaning up the web and finding out what's real and what's not. Users are getting tired of sifting through garbage in the results and search engines are getting tired of serving it. As search itself becomes more and more competitive, users have increased choices, advertisers and eyeballs become more valuable, and it becomes a search engines key focus and responsibility to deliver the best quality results, in every search, with little to no … [Read more...]