NEW YORK, NY – Back in April I wrote about the “Category Killer Domain” Shoes.com which was acquired in a $9M transaction by Wal-Mart Stores, Inc. Today, it looks like that investment is being put into good-use by retail giant Wal-Mart. The transaction began in late March of this year and by April 29th 2017, according to the Archive.org website, ShowBuy.com began redirecting to Shoes.com
ShoeBuy.com (according to the Archive.org April 29th 2017)
Shoes.com (today)
According to the bankruptcy proceedings documentation, the domain name Shoes.com received 25 million visitors in 2016. Wal-Mart now ads these visitors to its own business through strategic domain name acquisition.
About The Author: John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a ‘how to’ book called ‘‘Mastering Your Website’, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®
R P says
July 31, 2017 at 6:12 pmSmart move Mr. Lore. Keep pecking away at the Amazon beast.
Rob says
August 1, 2017 at 1:46 amGreat Post on the acquisition and on the instant benefits from the Shoes.com EMD by Walmart.
Similarly, Zapatos.mx and Zapatos.com.mx are ideal EMDs for Walmart’s and Amazon’s expansion into the Mexican Retail Market.
“Zapatos” is Shoes in Spanish and “.mx” and “.com.mx” are the ccTLDs of Mexico.
Sweetdot Registry says
August 1, 2017 at 10:15 amAt point 7, what is a ‘bloc offer’?
– Jan
John Colascione says
August 1, 2017 at 2:48 pmThat would be an all-inclusive offer. So as the entire thing all wrapped up into one. En bloc sales are “collective sales”, the entire kit and kabootle.